Andrea Collette Ryersen Email & Phone Number

San Francisco, California, United States

San Francisco Bay Area

As the Founder of Salt Communication and Chief Salt Shaker, I provide comprehensive employee communications, experience, and engagement services to companies of all sizes, ranging from startups to mature businesses. Current clients include Asana and SlideGenius. My expertise lies in developing strategic communications plans, conducting communications audits, and crafting key messages and objectives. I excel in mapping target audiences, selecting appropriate communication channels, and establishing effective communication cadences. With a focus on employee engagement, I design and implement various activities such as onboarding programs, recognition initiatives, culture programs, career growth opportunities, testimonials, employee surveys, focus groups, events, and contests. By leveraging my experience in change management communications, I guide organizations through successful change implementations by mapping stakeholders, providing leadership sponsorship guidance, developing compelling key messages, and creating manager toolkits. Throughout my career, I have demonstrated a strong commitment to enhancing employee communications and experiences, enabling companies to foster a positive and engaging work environment.

San Francisco Bay Area

Reporting directly to the Chief Customer Officer (CCO), I spearheaded the development and execution of the strategic communications plan for the global Customer Success organization. I led executive communications efforts, both internally and externally, including live quarterly All Hands broadcasts, ghostwriting, message platform development, and presentation creation. I also played a vital role in driving diversity, equity, and inclusion (DEI) initiatives within the Customer Success Strategy team. Additionally, I served as the CCO's lead in planning the annual sales and customer success kick-off event, ensuring a seamless blend of in-person and digital experiences for approximately 3,000 attendees. As interim Chief of Staff, I oversaw the strategic planning process, leadership team meetings, and offsite agenda and experience design. Furthermore, I successfully managed and mentored a team of nine professionals, supporting the VPs of Customer Success business units and overseeing centralized communications programs. My tight collaboration with the Sales Communications Director ensured alignment and message consistency across the customer-facing organizations.

San Francisco Bay Area

I established a comprehensive communications strategy from the ground up for the newly formed global Customer Success (CS) organization. This strategy promoted strategic alignment, fostered a common sense of purpose, and facilitated effective communication across CS divisions. As the owner of the CS SharePoint site, I maintained a global single source of truth, ensuring consistent and reliable information dissemination throughout the organization. Additionally, I led executive communications for the VP of Customer Success, running town halls, executive messaging and writing, and CS leadership team meetings. With my management of a team of four communications managers and specialists, I effectively coordinated and executed various org-wide communication initiatives.Throughout my time at Autodesk, I demonstrated exceptional leadership, communication and collaboration skills, driving organizational alignment, promoting engagement, and delivering impactful messaging across global teams.

San Francisco

• Develop comprehensive strategy and multi-platform execution plan for employee communication that creates an inclusive culture, a thorough understanding of the company mission and goals, and an inspired desire to contribute to those goals.• Partner with CEO and Executive Management Team to identify priorities and maintain alignment on key communication initiatives. • Run all outbound marketing, advertising and public relations programs for B2B business. Develop annual plan and manage agency efforts.

I spearheaded all efforts related to client development, resulting in successful partnerships with prestigious brands. I was entrusted with securing new business from industry giants such as Nestle, Kellogg, Frito-Lay, PepsiCo, Target, Kraft, Ghirardelli, Del Monte Foods, Yum! brands/KFC, Naked Juice, Sabra Dipping Company, Morningstar Farms, and Foster Farms.Collaborating closely with the CEO, Chief Culinary Officer, and VP of Strategy, I played a key role in developing customized programs tailored to clients' specific needs and objectives. Additionally, I created compelling proposals and RFP responses to attract new business prospects, ensuring alignment with client requirements. I meticulously developed budgets and scopes for all proposals, optimizing margins while delivering exceptional value. Furthermore, I skillfully negotiated contracts and Master Service Agreements, establishing mutually beneficial terms for both CCD Innovation and its clients.Throughout my time at CCD Innovation, I consistently demonstrated a strong aptitude for client relationship management, strategic planning, and business development. My contributions played a vital role in the company's growth and reputation as a trusted innovation partner in the food industry.

Strategically led all client relationships, ensuring exceptional service and fostering strong partnerships. I mentored and developed the account management team, driving their growth and success. With a focus on business growth, I generated new opportunities from both new and existing clients, contributing to the agency's expansion. Additionally, I oversaw financial planning, budgeting, billing, and profit margins, optimizing client satisfaction and agency profitability.

San Francisco Bay Area

I played a pivotal role in developing the agency's long-term strategy, shaping its internal culture, values, and external manifestation. Lead outbound and inbound new business efforts, and successfully attracting high-profile clients such as Nike, Google, Microsoft, Staples, NVIDIA, Green Genius, Crackle, Therative, Ugobe, and Attune Foods. I also managed agency PR initiatives and spearheaded the evolution of the agency's brand, refining its unique positioning, new business portfolio, presentation materials, and website. In addition, I served as the Account Director for the Google Mobile Services business, ensuring exceptional delivery and client satisfaction.

Account Director for a handful of internet 1.0 start-ups.

San Francisco Bay Area

B.A., Cultural Anthropology

Activities and Societies: Phi Beta Kappa, Dean's List

Anthropology

Education record