Andrea Saenz Email & Phone Number

• Strategic Fundraising Planning: Create and implement a fundraising strategy to achieve financial goals, including setting targets, identifying new opportunities, and diversifying income streams• Donor Relationship Management: Build and maintain relationships with donors, sponsors, and foundations, ensuring consistent communication, recognition, and reporting• Campaign Management: Plan, execute, and evaluate key fundraising campaigns, including the annual Book Week Fundraiser, digital initiatives, and community activities• Team Leadership: Lead, mentor, and support the fundraising team, including staff and volunteers• Partnership Development: Identify and establish strategic partnerships with organisations, businesses, and community groups to enhance fundraising efforts and broaden the organisation's reach• Budget Management: Develop and oversee the fundraising budget, ensuring efficient resource use and alignment with financial goals• Reporting and Analytics: Monitor and report on fundraising performance, using data to improve strategies and keep the executive team informed

Remoto

As an independent Marketing and Sales Consultant, I leverage extensive experience to offer tailored solutions across digital marketing, strategic market analysis, and event management. My role involves comprehensively understanding client needs to develop effective business strategies, optimize product listings on major marketplaces like Amazon, and drive customer engagement through innovative digital marketing techniques. I excel in sourcing unique suppliers and resources, ensuring optimal project outcomes and operational efficiencies.

Barcelona

In my tenure as Marketing & Sales Manager, I spearheaded the planning and execution of comprehensive marketing strategies that integrated both digital and traditional media. I managed all aspects of social media, from content creation to SEO and website management, ensuring alignment with our strategic goals. My responsibilities also included the creation of visual content like catalogs and brochures, and I played a pivotal role in organizing and participating in major international fairs and events, enhancing brand visibility and stakeholder engagement.

Barcelona, España

As Product Manager at FAE, I was instrumental in the analysis, planning, and management of product lines, focusing on market needs and competitor movements to establish new product families. I led supplier negotiations, managed pricing strategies, and oversaw profitability. My role was crucial in providing support to the commercial team and managing a specialist team dedicated to enhancing product visibility and sales performance across various channels.

Barcelona, España

At TIPSA, my responsibilities as Product Manager covered a wide range of strategic and operational tasks, including benchmarking industry standards, managing marketing budgets, and creating high-impact marketing materials for digital and physical channels. I effectively managed the sourcing of new suppliers and oversaw the launch and updating of several company websites, ensuring they met our strategic marketing goals.

Lima, Perú

• Purchase and negotiation of all category products with national and international suppliers.• Compliance with the sales plan and margin contribution according to the budget.• Definition of commercial strategy and marketing mix of assigned category.• Definition of the promotional plan and activation at the point of sale with the support of trade marketing.• Closing of commercial agreements.• Responsible for the assortment of products nationwide.• Responsible for the profitability and KPI indicators of the assigned category through the management of margins, sales and billing.• Weekly review of sales progress and compliance with the margin of each product.• Responsible for the business E-commerce channel.• Nationwide visits to point of sales.• Direct collaboration with the sales team to identify growth opportunities.

Lima, Perú

• Management and supervision of the assigned account (Department store, convenience or supermarket) • Distribution of the complete mix of products in the different warehouses.• Management of promotions, prices, margins and activations at the point of sale.• Review of KPIs for each product to ensure compliance with target margins.• Definition of mix, price and cost control strategies.• Management of social networks and sales in the E-commerce channel.• Market analysis and studies, consumer trends.• Coordination with external providers (communication agencies and others)

Lima, Perú

• Management and supervision of the account (department stores, convenience or supermarkets) to guarantee the profitability of the brand.• Develop the mix of the product portfolio, as well as the commercial strategy, control and improve the monthly and annual expenses budget.• Prepare a marketing and promotional plan for the account.• Segmentation and targeting of products for the correct approach.• Daily visit to the point of sale in order to improve spaces and exhibitions.• Review of trade marketing within the point of sale.• Closing of annual commercial agreements. • Review of sales and production volumes, stock management, SELL IN and SELL OUT sales.• Development of new products for client according to market needs.• New product launches nationwide with the Innovation department.• Responsible for promotions and products offered in the Online / E-Commerce channel.• Control of orders, timings, quality and incorporation in the CRM.

Lima

Máster En Marketing Y Dirección Comercial, Marketing/Marketing Management, General

Focused on integrating digital strategies with traditional marketing practices, enhancing brand engagement through data-driven marketing.

Master'S Degree, Artificial Intelligence

Posgrado, Community Manager

Posgrado, Product Manager Digital

Maestría, Direccion Comercial Y Gestion De Ventas

Emphasized strategic sales techniques and market analysis to improve sales performance and marketing ROI

Licenciatura, Contabilidad Auditoria Y Finanzas