Led brand marketing team for ShopeePay & ShopeeFood including Creative team, PR, Social Media, Communications and Media team

Led brand marketing division including PR, Social Media, Communications and Media team

Led multi-agency service model for KraftHeinz portfolios in SEA market, with Indonesia as the primary market (ABC Brands). Scope includes ATL, BTL & Digital services.Agencies include VMLY&R, Ogilvy, Geometry Global, Fitch, Hogarth, and Kantar

Manage business unit responsible for primarily digital marketing brands handled including Beiersdorf, Spotify, Mercedes-Benz, ExxonMobil & KraftHeinz

• Responsible for managing VML Indonesia’s company’s operations• In charge of driving revenue and responsible for the company's P&L

• Responsible for leading a business team of to deliver client solutions• Responsible in training and growing the business team• In charge of new business pitches

• Building relationship with clients and delivering digital/social strategic guidance for FMCG, F&B, Pharmaceutical, and Electronics brands• Grow the revenue of existing accounts and involved in winning new business pitches• Responsible for the brands’ digital and social media campaigns including planning, execution, monitoring and reporting