Andy (Andrea) Morales Coto

Andy (Andrea) Morales Coto Email and Phone Number

Senior Research Area Specialist @ University of Michigan
New York, United States
Andy (Andrea) Morales Coto's Location
Brooklyn, New York, United States, United States
Andy (Andrea) Morales Coto's Contact Details

Andy (Andrea) Morales Coto work email

Andy (Andrea) Morales Coto personal email

About Andy (Andrea) Morales Coto

I lead the design of tools for devs and creatives, all through the lens of play. I started my career in 2010 as a filmmaker and game designer, which gave me a sharp eye for storytelling, and 10 years ago delved into product design and game design. My biggest passion is helping creatives (be it users, teammates, or direct reports) become their truest selves, and have had the pleasure of growing teams from 1 person to 30+.

Andy (Andrea) Morales Coto's Current Company Details
University of Michigan

University Of Michigan

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Senior Research Area Specialist
New York, United States
Website:
umich.edu
Employees:
38218
Andy (Andrea) Morales Coto Work Experience Details
  • University Of Michigan
    Senior Research Area Specialist
    University Of Michigan
    New York, United States
  • South Park Commons
    Founder Fellow
    South Park Commons May 2024 - Present
    San Francisco, California, Us
    Was selected as a Founder Fellow at South Park Commons in March of 2024. The Fellowship is a highly competitive program and less than 1% of all applicants are accepted. My 🌟 north star is "everyone on the Internet is compensated for what they contribute."
  • University Of Michigan
    Senior Research Area Specialist
    University Of Michigan Feb 2024 - Present
    Ann Arbor, Michigan, Us
    Part of the Fastest Path to Zero initiative.
  • Stealth Startup
    Chief Executive Officer
    Stealth Startup Jan 2024 - Present
    Mountain View, Wy, Us
  • Honeycomb.Io
    Product Design Manager
    Honeycomb.Io Feb 2023 - Sep 2023
    San Francisco, Ca, Us
    Managed 4 senior designers, helping them grow by expanding their product expertise and offering direct mentorship on projects and their careers. From one of my direct reports: "Andy piloted three new programs to increase user empathy: Heard From Customers, an insightful weekly digest of key user feedback from recent Sales and CS conversations; Customer Empathy Calls, where Product Designers used a customer's application together and met with a Site Reliability Engineer from the company who developed that app; and On-Call Shadowing, where Product Designers could experience internal incidents in real time, alongside our on-call engineers. The latter program was so successful that other teams at Honeycomb were inspired to try it as well."
  • Firehydrant
    Senior Director Of Product Design
    Firehydrant Apr 2022 - Dec 2022
    New York, New York, Us
    Was the Senior Director of Product Design at FireHydrant. I led a team of 1 talented engineer and 3 designers that improved the experience of managing and solving incidents and outages of essential software for the engineers that keep said systems healthy. Whether those engineers are waking up at 3 am to solve an outage, or monitoring the health of their systems throughout the day, my team is designing for them. My responsibilities include:* Setting up a completely new design intake and handoff process.* Creating a budding research ops practice.* Managing executive stakeholders through strategic meetings and negotiations, with the objective of furthering FireHydrant's long-term design vision.* Rolling up my sleeves when necessary and jumping into research, wireframing, and handoff to developers.* Showing design's contribution to FireHydrant's bottom-line.* Reimagining our app.* Hiring a team from scratch, and justifying the need for a design systems engineering practice inside design.* Overall, ensuring design is a competitive advantage for FireHydrant.Was laid off as a part of a reduction in force.
  • Roblox
    Principal Product Designer
    Roblox Jul 2021 - Apr 2022
    San Mateo, California, Us
    Was a full time IC working on the tools that hep Robox developers access our Cloud services. Developed a design system to overhaul our old CSS/JS sites, increasing development velocity 3x; created exhaustive guidelines for each component created, reducing design redundancy; designed ->1 main features like the API key creation flow.
  • Mongodb
    Lead Product Designer
    Mongodb Dec 2019 - Jul 2021
    New York, Ny, Us
    I led a team of one researcher and two designers at MongoDB Realm, our flagship Back-end as a Service cloud product. We created tools for developers to free the genius within them, by making data easy to work with. Design leadership at Realm had many different faces: * setting up new design processes for efficiency and efficacy, when necessary* mentoring my direct reports to help them grow through the ranks at Mongo* establishing overall design strategy for the product, both for the short-term, and for long-term blue sky visioning* managing executive stakeholders through strategic meetings and negotiations, with the objective of furthering Realm's long-term design vision* rolling up my sleeves when necessary and jumping into research, wireframing, and handoff to developers* showing design's contribution to Realm's bottom-line* making data-driven design decisions* expanding the purview of design beyond the UI, by proposing design interventions for the IDE and CLI tooling*overall, ensuring the best possible developer experience
  • Notation Capital
    Venture Fellow
    Notation Capital Sep 2020 - Dec 2020
    Brooklyn, Ny, Us
    Was selected for Notation Moonlight, an 8-week program, network, and set of resources for future founders, folks thinking about starting a company one day but haven’t yet begun.
  • Consensys
    Product Lead
    Consensys Dec 2018 - Nov 2019
    Fort Worth, Texas, Us
    Led product ownership and design at several internal startup efforts.Tasks: product ownership, market research, UX and information architecture, user research, design thinking, token design.
  • Consensys
    Lead Designer
    Consensys Apr 2018 - Dec 2018
    Fort Worth, Texas, Us
    Led design at The Crypto Product Lab, a ConsenSys venture with the mission to discover novel cryptosystems.Tasks: workshop facilitation, UX design, user research, mentorshipand recruitment of other designers, design thinking, token andgame design.
  • Thoughtworks
    Senior Experience Designer
    Thoughtworks Jun 2017 - Apr 2018
    Chicago, Il, Us
    After 9 months as a part of the Office Of Social Change Initiatives, I transitioned into working for our corporate clients, crafting product strategies for players in complex markets.Tasks: product strategy creation, systems thinking, design research, UX design, service design, workshop facilitation.
  • Thoughtworks
    Experience Designer
    Thoughtworks Aug 2016 - May 2017
    Chicago, Il, Us
    Was a part of the Office of Social Change Initiatives, devising and implementing strategies for clients big and small in the social change realm.
  • The New School
    Research Assistant
    The New School Aug 2014 - May 2016
    New York, Ny, Us
    Assisted professors Mathan Ratinam, Jamer Hunt, Carlos Teixeira, and Lisa Grocott.Tasks: disaster simulation, workshop facilitation, game design, visual design, UX/UI design, filmmaking.
  • Yeh Ideology
    Service Design Intern
    Yeh Ideology Jul 2015 - Aug 2015
    New York, New York, Us
    Led an internal project to uncover spaces for opportunity in the talent market that can be acted upon by Yeh in the short, middle, and long term. Tasks: user research, stakeholder interview, workshop facilitation, service design.
  • Universidad Veritas
    Professor Of Communication Of Information On The Web (Web Design And Interaction Diploma)
    Universidad Veritas Jan 2014 - Aug 2014
    San Jose, San José, Cr
    Taguht a course at university level: Communication of Information on The Web. This course is a part of the Web Design and Interaction Diploma at the IxD School of VERITAS University. Subjects included: SEO+SEM, writing for the web, content marketing, social media marketing, accesibility, amongst others.http://www.veritas.cr/tecnicointeraccionweb/
  • Universidad Veritas
    Coordinator At The Interaction Design Program
    Universidad Veritas Apr 2013 - Mar 2014
    San Jose, San José, Cr
    Co-founded the Interaction Design School in VERITAS University, the first school of its kind in Central America.Tasks: teaching, game design, event planning, media relations management, social media content strategy, graphic design, videographyhttp://interaccion.veritas.cr
  • 3Vot
    Marketing Manager
    3Vot Apr 2014 - Jul 2014
    Led all marketing and communications efforts for 3VOT, a Costa Rica startup that developed a web app dev platform. Tasks: overseeing content strategy efforts, branding, investor pitch development, public relations, product design, stakeholder mapping.www.3vot.com
  • Jotabequ Grey
    Copywriter And Strategist
    Jotabequ Grey Jun 2012 - Apr 2013
    San Pedro, San José, Cr
    Worked for international and national brands such as Diageo's full portafolio, Astra Zeneca, Yasmin (Bayer), Bavaria, Rock Ice, Tropical, Jet, Badesi (Alimentos ProSalud), RPM Producciones (with shows like Lady Gaga and Monster Jam), Hyundai, amongst others.Tasks: copywriting, concept development, strategy creation, website and mobile app development (including content management, wireframing and supervision of implementation), digital benchmarking, pitching for big local accounts, and overall interactive evangelization.
  • Caída Libre
    Director/Producer/Editor
    Caída Libre Feb 2010 - Mar 2013
    I developed my first independent transmedia story, "Caída Libre"​ (Free Fall) with only 500 dollars but an estimated production value of 30K. Received ample coverage in Costa Rican media, such as La Nación, La República, CRhoy.com, AmeliaRueda.com, 89decibeles.com, Delefoco.com, Áncora, amongst others. It was also the first Creative Commons By licensed audiovisual work in the country.
  • Imago Comunicación Interactiva
    Instructional Designer
    Imago Comunicación Interactiva Sep 2011 - Jun 2012
    Curridabat, San José, Cr
    Scripting of e-learning products aimed at corporate and younger audiences. Tasks includedmultimedia script development,creative overview of products, quality assurance, elaboration of student handbooks and study guides, game design for children, test and evaluation design, amongst others.Some clients: Minera Panamá, El Financiero, Recope, Walmart, and BAC.www.imagoci.com
  • La Comuna
    Filmmaking Intern
    La Comuna Sep 2009 - Dec 2009
    Shot ads for big commercial brands.Tasks: production assistance, direction.http://lacomuna.cr/
  • Save The Children
    Director/Animator
    Save The Children Sep 2009 - Sep 2009
    London, Gb
    Second place at worldwide video contest "Worldwide Wake-up Call", for Save The Children. https://vimeo.com/51214187

Andy (Andrea) Morales Coto Skills

Digital Media Interactive Advertising Transmedia Storytelling Strategic Design Copywriting Media Production Publicidad Interactiva Interaction Design Design Thinking Publicidad Service Design Script Writing Game Design Illustrator Adobe Creative Suite Systems Thinking Design Research User Centered Design User Experience Redes Sociales Photoshop Strategy

Andy (Andrea) Morales Coto Education Details

  • The New School
    The New School
    Transdisciplinary Design
  • Universidad Latina De Costa Rica
    Universidad Latina De Costa Rica
    Marketing
  • Universidad De Costa Rica Ucr
    Universidad De Costa Rica Ucr
    Audiovisual Production

Frequently Asked Questions about Andy (Andrea) Morales Coto

What company does Andy (Andrea) Morales Coto work for?

Andy (Andrea) Morales Coto works for University Of Michigan

What is Andy (Andrea) Morales Coto's role at the current company?

Andy (Andrea) Morales Coto's current role is Senior Research Area Specialist.

What is Andy (Andrea) Morales Coto's email address?

Andy (Andrea) Morales Coto's email address is ac****@****lox.com

What schools did Andy (Andrea) Morales Coto attend?

Andy (Andrea) Morales Coto attended The New School, Universidad Latina De Costa Rica, Universidad De Costa Rica Ucr.

What skills is Andy (Andrea) Morales Coto known for?

Andy (Andrea) Morales Coto has skills like Digital Media, Interactive Advertising, Transmedia Storytelling, Strategic Design, Copywriting, Media Production, Publicidad Interactiva, Interaction Design, Design Thinking, Publicidad, Service Design, Script Writing.

Who are Andy (Andrea) Morales Coto's colleagues?

Andy (Andrea) Morales Coto's colleagues are Shannon Miller, Siyue Lin, Brad Mcnew, Jacqueline Dioguardi, Phil Jessel, Sana Khan, Mixie Clerard.

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