Andy (Andrea) Morales Coto Email & Phone Number

New York, United States

San Francisco, California, Us

Was selected as a Founder Fellow at South Park Commons in March of 2024. The Fellowship is a highly competitive program and less than 1% of all applicants are accepted. My 🌟 north star is "everyone on the Internet is compensated for what they contribute."

Ann Arbor, Michigan, Us

Part of the Fastest Path to Zero initiative.

Mountain View, Wy, Us

San Francisco, Ca, Us

Managed 4 senior designers, helping them grow by expanding their product expertise and offering direct mentorship on projects and their careers. From one of my direct reports: "Andy piloted three new programs to increase user empathy: Heard From Customers, an insightful weekly digest of key user feedback from recent Sales and CS conversations; Customer Empathy Calls, where Product Designers used a customer's application together and met with a Site Reliability Engineer from the company who developed that app; and On-Call Shadowing, where Product Designers could experience internal incidents in real time, alongside our on-call engineers. The latter program was so successful that other teams at Honeycomb were inspired to try it as well."

New York, New York, Us

Was the Senior Director of Product Design at FireHydrant. I led a team of 1 talented engineer and 3 designers that improved the experience of managing and solving incidents and outages of essential software for the engineers that keep said systems healthy. Whether those engineers are waking up at 3 am to solve an outage, or monitoring the health of their systems throughout the day, my team is designing for them. My responsibilities include:* Setting up a completely new design intake and handoff process.* Creating a budding research ops practice.* Managing executive stakeholders through strategic meetings and negotiations, with the objective of furthering FireHydrant's long-term design vision.* Rolling up my sleeves when necessary and jumping into research, wireframing, and handoff to developers.* Showing design's contribution to FireHydrant's bottom-line.* Reimagining our app.* Hiring a team from scratch, and justifying the need for a design systems engineering practice inside design.* Overall, ensuring design is a competitive advantage for FireHydrant.Was laid off as a part of a reduction in force.

San Mateo, California, Us

Was a full time IC working on the tools that hep Robox developers access our Cloud services. Developed a design system to overhaul our old CSS/JS sites, increasing development velocity 3x; created exhaustive guidelines for each component created, reducing design redundancy; designed ->1 main features like the API key creation flow.

New York, Ny, Us

I led a team of one researcher and two designers at MongoDB Realm, our flagship Back-end as a Service cloud product. We created tools for developers to free the genius within them, by making data easy to work with. Design leadership at Realm had many different faces: * setting up new design processes for efficiency and efficacy, when necessary* mentoring my direct reports to help them grow through the ranks at Mongo* establishing overall design strategy for the product, both for the short-term, and for long-term blue sky visioning* managing executive stakeholders through strategic meetings and negotiations, with the objective of furthering Realm's long-term design vision* rolling up my sleeves when necessary and jumping into research, wireframing, and handoff to developers* showing design's contribution to Realm's bottom-line* making data-driven design decisions* expanding the purview of design beyond the UI, by proposing design interventions for the IDE and CLI tooling*overall, ensuring the best possible developer experience

Brooklyn, Ny, Us

Was selected for Notation Moonlight, an 8-week program, network, and set of resources for future founders, folks thinking about starting a company one day but haven’t yet begun.

Fort Worth, Texas, Us

Led product ownership and design at several internal startup efforts.Tasks: product ownership, market research, UX and information architecture, user research, design thinking, token design.

Fort Worth, Texas, Us

Led design at The Crypto Product Lab, a ConsenSys venture with the mission to discover novel cryptosystems.Tasks: workshop facilitation, UX design, user research, mentorshipand recruitment of other designers, design thinking, token andgame design.

Chicago, Il, Us

After 9 months as a part of the Office Of Social Change Initiatives, I transitioned into working for our corporate clients, crafting product strategies for players in complex markets.Tasks: product strategy creation, systems thinking, design research, UX design, service design, workshop facilitation.

Chicago, Il, Us

Was a part of the Office of Social Change Initiatives, devising and implementing strategies for clients big and small in the social change realm.

New York, Ny, Us

Assisted professors Mathan Ratinam, Jamer Hunt, Carlos Teixeira, and Lisa Grocott.Tasks: disaster simulation, workshop facilitation, game design, visual design, UX/UI design, filmmaking.

New York, New York, Us

Led an internal project to uncover spaces for opportunity in the talent market that can be acted upon by Yeh in the short, middle, and long term. Tasks: user research, stakeholder interview, workshop facilitation, service design.

San Jose, San José, Cr

Taguht a course at university level: Communication of Information on The Web. This course is a part of the Web Design and Interaction Diploma at the IxD School of VERITAS University. Subjects included: SEO+SEM, writing for the web, content marketing, social media marketing, accesibility, amongst others.http://www.veritas.cr/tecnicointeraccionweb/

San Jose, San José, Cr

Co-founded the Interaction Design School in VERITAS University, the first school of its kind in Central America.Tasks: teaching, game design, event planning, media relations management, social media content strategy, graphic design, videographyhttp://interaccion.veritas.cr

Led all marketing and communications efforts for 3VOT, a Costa Rica startup that developed a web app dev platform. Tasks: overseeing content strategy efforts, branding, investor pitch development, public relations, product design, stakeholder mapping.www.3vot.com

San Pedro, San José, Cr

Worked for international and national brands such as Diageo's full portafolio, Astra Zeneca, Yasmin (Bayer), Bavaria, Rock Ice, Tropical, Jet, Badesi (Alimentos ProSalud), RPM Producciones (with shows like Lady Gaga and Monster Jam), Hyundai, amongst others.Tasks: copywriting, concept development, strategy creation, website and mobile app development (including content management, wireframing and supervision of implementation), digital benchmarking, pitching for big local accounts, and overall interactive evangelization.

I developed my first independent transmedia story, "Caída Libre"​ (Free Fall) with only 500 dollars but an estimated production value of 30K. Received ample coverage in Costa Rican media, such as La Nación, La República, CRhoy.com, AmeliaRueda.com, 89decibeles.com, Delefoco.com, Áncora, amongst others. It was also the first Creative Commons By licensed audiovisual work in the country.

Curridabat, San José, Cr

Scripting of e-learning products aimed at corporate and younger audiences. Tasks includedmultimedia script development,creative overview of products, quality assurance, elaboration of student handbooks and study guides, game design for children, test and evaluation design, amongst others.Some clients: Minera Panamá, El Financiero, Recope, Walmart, and BAC.www.imagoci.com

Shot ads for big commercial brands.Tasks: production assistance, direction.http://lacomuna.cr/

London, Gb

Second place at worldwide video contest "Worldwide Wake-up Call", for Save The Children. https://vimeo.com/51214187

Master Of Fine Arts (Mfa), Transdisciplinary Design

Licenciatura, Marketing

Bachelor'S Degree, Communications, Audiovisual Production