Andrea Stodart Email & Phone Number

A dynamic, collaborative & resourceful consumer marketing professional with 20+ years experience working on market leading brands. I have developed & executed brand strategies & plans, award winning marketing campaigns & unique consumer innovations & am passionate about building the emotional connections between consumers and brands. My expertise includes:➢ Strategy Development: I have been consistently sought out for my strategic insight and asked to participate in development of both short & long term business strategies across the organization. I have experience developing both local and global category and brand strategies and was selected to lead the North American cross functional team tasked with expanding brands into new categories and grow revenues from new business segments. ➢ Brand Management: Having worked on category leading brands for multi-national CPG companies, I bring my strategic mindset to developing short and long term brand plans to deliver strategic business objectives. I have multiple years experience in marketing campaign development, budget & P&L management, forecasting, Nielsen analytics and development of annul brand plans. ➢ New Product Innovation & Launches: Scanning the consumer landscape to identify opportunities to grow the business through either new product development or “lift and launch” opportunities from within an existing portfolio. I have experience with product formulation development, packaging, co-manufacturing search, commercialization, sales sell-in and launch strategies. Additional Skills: consumer marketing, marketing strategy, brand planning, brand building, consumer segmentation, innovation, product development, campaign development, agency management, cross functional team management, budget management, market research, forecasting, competitive analysis, CPG marketing

Listed skills include Consumer Products, Customer Insight, Brand Equity, Brand Management, and 22 others.

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  Western University

  Ba Hons.