Andrea Strauss Email & Phone Number

Camarillo, California, United States

Contributed to initial and ongoing communications messaging for this property technology start-up company:Created content for company blogs, marketing collateral, website, customer email communications, sales presentations and other promotional channels.Created copy for prominent industry awards submissions, resulting in company winning an IoT Breakthrough Award, IMN Tenant Technology Award, and HousingwireTech100.Initiated annual corporate advertising program, created two annual programs, and coordinated insertions ongoing with representatives from industry publications.Initiated basic corporate public relations activities, including writing and distributing press releases and sending media pitch letters; contributed to an earned media placement in leading industry publication.

Los Angeles, California, United States

Broadened marketing program for this law firm which specializes in real estate transactions:Teamed with external design firm creating new marketing collateral system that included an organizational profile, individual practice group summaries, external and internal newsletter templates, advertising materials and a presentation folder.Coordinated production of the firm's annual editorial publication, which was widely distributed to clients and served as a key business development tool.Consulted with public relations representatives on a weekly basis to secure article placements in real estate publications and to facilitate interviews at attorneys' speaking engagements.

San Jose, California, United States

Integral in the development and implementation of communications strategies used to establish the initial market position of this optical networking technology start-up company:Performed extensive market research which led to the development of messaging that clearly differentiated the company’s product, accurately represented its features and benefits, and illustrated the technology’s value in addressing market demands.Consulted with public relations agency to plan communications strategy that resulted in several successful rounds of briefings with press and analysts.Coordinated the creation of a new media kit that included a corporate overview, press releases, product brochures, technical white papers and network diagrams.

San Ramon, California, United States

Managed public relations activities for the U.S. subsidiary of this global database software company until the company’s operational relocation to the East Coast:Wrote and edited press releases announcing partnerships generated by the business development teams of the U.S. subsidiary.Teamed with U.S.-based public relations agency to schedule press and analyst briefings with senior company executives.

Los Angeles County, California, United States

Managed marketing communications projects that increased the visibility of this software technology company until its acquisition by Intel Corporation:Synchronized product development schedule with communications activities to maximize timing of corporate announcements, print articles, and advertising.Teamed with public relations agency to generate positive press coverage. Wrote corporate press releases and updated media kits. Edited newsletters and article content written by senior executives. Eventually, managed public relations activities without agency support.Proposed and managed a $350,000 advertisement program, coordinating media buys in relevant technology publications, online sites and trade show programs.

Washington D. C. / New York City

Updated senior management on developments in U.S. telecom policies relevant to business activities: Wrote daily reports and monthly newsletters.Identified key industry issues and presented briefings on regulatory topics.Coordinated trade show program and wrote speeches for senior executives.Coordinated executive visits with government and business representatives.

Master'S Degree, International Communication (Telecommunications Policy)

Certificate In Business Administration

Master'S Degree, German Languages & Literature

Bachelor'S Degree, English And German (Double-Major)