Ich entwickle & produziere Corporate TV-Formate für die interne und externe Kommunikation - LIVE oder On Demand in unserem Studio Wien für YouTube oder als Hybrid Event für PR, Produktpräsentation & Ausbildung.Dabei entwickeln und produzieren wir auch Kommunikations-Konzepte für die Präsenz von Marken im Metaverse und zukünftig auch für Spatial Computing-Anwendungen.

As a B2B digital services provider, Post Business Solutions is a top player in Austria when it comes to digitalisation, automation and the outsourcing of document-based business processes. My area of responsibility: 1.Independent planning, implementation and control of campaigns within the scope of B2B advertising 2.Monitoring and control of communication measures from the general strategy, including budget responsibility 3.Coordination between internal teams (Corporate Communications, Product Management, Sales, Legal, Purchasing, ...) and control of our external partner agencies (advertising agency, digital agency, press agency, ...) within the framework of the planned campaigns, preparation of campaign reports.4.Internal coordination tasks as well as implementation of individual special projects in different areas such as advertising support for product developments and product launches5.Coordination and handling of productions: Briefing meetings, request for quotations, internal coordination, order implementation, ... 6.Interface with our PR agency & internal press team

- Fachliche und disziplinäre Führung (Referatsleitung) des 10-köpfigen, heterogen aufgestellten Teams - Strategische Ausrichtung der Werbe- und Marketingmaßnahmen des Unternehmens in Abstimmung mit der Stabsstellenleitung.- Konzeption des Kommunikations- und Kampagnendesigns - Producing von on- und offline Werbemitteln, der Planung und Steuerung von Kampagnen oder der Gestaltung der Baustellen- und Marktkommunikation.

One focus of my work is the creation and production as well as the publishing of 360° campaigns (B2C and B2B).This also includes the editorial content production, the paid media strategy and its implementation as well as all other social media campaigned measures.As a team leader, I am also responsible for the development, prototyping and evaluation of innovations for future communication measures, including AR projects, cross- platform audio and video formats and marketing-relevant system architecture.

DESIGNING DESIRE - Satisfy the Brand, Shape the Product, Sharpen the MessageAt KISKA we do things differently: we place the brand at the centre of the product, and the product at the centre of the brand. Each of our clients have unique brands and capabilities, so we take the time to tailor our services to achieve the client’s goals both effectively and efficiently...Consulting KISKA begins consulting with the end in mind: a better brand achieved through desirable design and crystal clear communication. We work closely with our clients to develop the building blocks for a clear brand and a certain future. Design See one, recognize them all. The most desirable brands in the world have a distinctive design language that tells their brand story. When it comes to brand recognition and longevity, the whole should be greater than the sum of its parts. Communication Our clients develop products that have the potential to uniquely position their business in the market. KISKA takes the key attributes of their products and translates these into powerful messages about their brand.

In 2011, I took over the management of the newly founded agency Plan.Net Austria and moved 2013 within the agency group as Executive Creative Director at Serviceplan India (2013- 2015).Clients: UniCredit Bank Austria, Salzburger Land, Wienerberger, Österreichische Bundesforste, E-Mobility Provider Austria, Rai eisen International, Interwetten, E-Control, L'Oréal Garnier, SK Rapid Wien, Carglass, Rai eisen Bank International, RE/MAX, BMW, Lufthansa and Würth.A good idea on its own is nowadays not enough to convince the consumer. It must be implemented perfectly in the respective market, and the cultural particularities, needs and values of the local target market must be taken into account. This is the only way to achieve success.Serviceplan International offers the most modern and efficient agency model in this area. As part of the Munich-based Serviceplan Group, which has nearly 30 strategic sites worldwide, and as a full-service agency, we offer a whole range of services under one roof to ensure that your communications are successful in different markets. As one of the world’s top three creative agencies we are a driver of innovation and transcreation. Our motto, “Building Best Brands”, has already proved itself in several creative competitions and we can proudly boast a number of Cannes Lions, Grand Prixes and Global Effies. Contact us and we will help you to position your brands and products perfectly at the international level.

plan.net transforms digital communication from presence into commerce. Through extraordinary ideas, clever concepts, innovative media strategies, competent planning, prudent purchasing, efficient execution and professional realisation, plan.net’s team of almost 350 experts represent an invaluable pool of digital communication know-how.While digital communication is about reaching people virtually, organising the activities behind the scenes is anything but. We currently handle over 60 brands through dedicated teams assigned to work closely with our clients according to scope, task and requirement.

Andreas Wochenalt, born on May 3rd, 1968 in Vienna, working since December 09 at Demner, Merlicek & Bergmann. There he is responsible for the unit Digital/Cross-Media.

Ziel des Lehrgangs ist eine inhaltlich umfassende berufliche Weiterqualifizierung von Professionalistinnen und Professionalisten aus dem Medienbereich, die sich mit praxisorientierten Ansätzen in Design und Entwicklung von crossmedialen Unternehmens- und Produktstrategien auseinander setzen wollen. Dabei soll insbesondere auf die wachsende gesellschaftliche Bedeutung einer visuellen und partizipativen Mediennutzung (Web2.0) eingegangen werden.

Andreas Wochenalt, born on May 3rd, 1968 in Vienna, working since January 08 at Fastbridge Austria- a unit of Initiative, Panmedia Western and Universal McCann. There he is responsible for cross platform media strategies.

Before joining FastBridge Austria in the year 2008, I worked for Austria’s leading online medium ORF.at in product development and marketing new media. For the game-projects Ski Challenge and Fussball Challenge I developed crossmedia coops together with sponsors and partners. Before joing adworx in the year 1999, I worked on projects for various radio stations in Austria (ORF, Rpn) and in Europe .

Until August 04, I hold the position of product developer at adworx. I was responsible for building a commersialisation portfolio. Before joining adworx, I worked on projects for various radio stations in Europe.