Over the past 4 years, at Exclusiva we help eCommerce and CPG brands make Amazon a viable sales channel, growing and scaling products. We strive to position brands to be seen and sold on Amazon, capturing more market share by understanding the competitor landscape, creating a solid brand presence, and implementing strategies designed to meet/exceed revenue goals.From helping brands make Amazon a profitable sales channel to positioning assets for multi-million dollar deals with aggregators, we’ve noticed consistent stumbling blocks we’ve categorized into 3 areas:>>1<< Foundations - Creating listings that don’t align with the Amazon algorithm Algorithm-friendly brand / listings catapults conversions and sales. We’ve seen “Amazing, on-brand, aesthetically pleasing” listings without structure to support organic growth, losing sales potential. >>2<< Applying eCom practices to the Amazon marketplaceAdvertizing on Google, FB, IG, etc are purposed to drive traffic away from their domain to a different conversion source. ROAS and aCos are key KPIs to ad success resulting in sales. Yet, Amazon’s advertising is designed to keep traffic within their ecosphere. Their algorithm rewards are shown more in TaCOS to give a aerial view of ad spend return. Without focusing on the necessary KPIs, is opportunity lost causing the brand to work harder to grow.>>3<< Improper Ad StackingA fully optimized listing + PPC yields high volume sales. Yet, those same ad sales can hide flaws within partially or incorrectly stacked campaigns, reducing the scaling rate. Optimizing requires proven strategies aligning with the brand’s Amazon purpose and exit strategy. Now if you’ve experienced any of the above concerns, there’s good news. The above are completely avoidable and reversible if you just follow the right process.At Exclusvia, we’re focused on helping our clients gain more of the marketshare by effectively utilizing the Amazon marketplace. We have a client focused mindset to using our proven marketing systems to increase visibility and conversions, striving to grow accounts by by 21-58% in revenue. We spent the last 4+ years analyzing, testing and implementing processes that simply works, even in the mist of Amazon’s numerous changes.🔔 𝐃𝐨𝐧’𝐭 𝐰𝐚𝐢𝐭 𝐟𝐨𝐫 𝐐𝟒 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐞𝐬𝐭-𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐦𝐨𝐧𝐭𝐡 🔔Let’s have a quick chat so I'd know exactly how I can help you meet your 𝐧𝐞𝐞𝐝𝐬 and hit your 𝐠𝐨𝐚𝐥𝐬 🥂 • Schedule a call: https://calendly.com/exclusiva/amazon• Website: 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐚𝐢𝐧𝐜.𝐜𝐨𝐦