Over the past 4 years, at Exclusiva we help eCommerce and CPG brands make Amazon a viable sales channel, growing and scaling products. We strive to position brands to be seen and sold on Amazon, capturing more market share by understanding the competitor landscape, creating a solid brand presence, and implementing strategies designed to meet/exceed revenue goals.From helping brands make Amazon a profitable sales channel to positioning assets for multi-million dollar deals with aggregators, weโve noticed consistent stumbling blocks weโve categorized into 3 areas:>>1<< Foundations - Creating listings that donโt align with the Amazon algorithm Algorithm-friendly brand / listings catapults conversions and sales. Weโve seen โAmazing, on-brand, aesthetically pleasingโ listings without structure to support organic growth, losing sales potential. >>2<< Applying eCom practices to the Amazon marketplaceAdvertizing on Google, FB, IG, etc are purposed to drive traffic away from their domain to a different conversion source. ROAS and aCos are key KPIs to ad success resulting in sales. Yet, Amazonโs advertising is designed to keep traffic within their ecosphere. Their algorithm rewards are shown more in TaCOS to give a aerial view of ad spend return. Without focusing on the necessary KPIs, is opportunity lost causing the brand to work harder to grow.>>3<< Improper Ad StackingA fully optimized listing + PPC yields high volume sales. Yet, those same ad sales can hide flaws within partially or incorrectly stacked campaigns, reducing the scaling rate. Optimizing requires proven strategies aligning with the brandโs Amazon purpose and exit strategy. Now if youโve experienced any of the above concerns, thereโs good news. The above are completely avoidable and reversible if you just follow the right process.At Exclusvia, weโre focused on helping our clients gain more of the marketshare by effectively utilizing the Amazon marketplace. We have a client focused mindset to using our proven marketing systems to increase visibility and conversions, striving to grow accounts by by 21-58% in revenue. We spent the last 4+ years analyzing, testing and implementing processes that simply works, even in the mist of Amazonโs numerous changes.๐ ๐๐จ๐งโ๐ญ ๐ฐ๐๐ข๐ญ ๐๐จ๐ซ ๐๐ ๐ญ๐จ ๐ ๐๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ฌ๐ญ-๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ ๐ฆ๐จ๐ง๐ญ๐ก ๐Letโs have a quick chat so I'd know exactly how I can help you meet your ๐ง๐๐๐๐ฌ and hit your ๐ ๐จ๐๐ฅ๐ฌ ๐ฅ โข Schedule a call: https://calendly.com/exclusiva/amazonโข Website: ๐๐ฑ๐๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐๐ข๐ง๐.๐๐จ๐ฆ