Andrea Valeria Arcila Email & Phone Number

• Collaborate with Department to strategize effective Marketing Campaigns
• Develop, Implement, and Monitor Client Milestone Marketing Campaigns for Key Growth Accounts (Salesforce/Constant Contact)
• Develop, Implement, and Monitor Segmented Marketing Campaigns for Retail Los and branch leaders, Wholesale AE’s, Brokers, newly onboarded, at risk, and lapsed (Salesforce/Constant Contact)
• Support Sales presentations, Campaign updates, and communication between other department Marketing requests
• Supporting the creation of marketing collateral/ads/slide deck materials/booth and banner design
• Work with Department to Execute Social Media Strategy, Maintain Social Content Calendar, and provide monthly KPIs

Oldsmar, Florida

• Develop, implement, monitor and evaluate the company’s marketing communication strategy: This includes advertisements (print and digital), promotions, public relations, graphics, social media and collateral, in order.
• Maintain relationships with vendors, partners and serve as primary media contact for public relations efforts: In addition to existing relationships, discover new market opportunities, media channels, products, and.
• Manage and implement tactical promotions: Work with CEOs and CIO to deploy offers to drive lead generation, incremental revenue and client retention programs.
• Manage all corporate events: Sales Expo with vendors and National Sales Representatives, Monthly Educational seminars, Quarterly Charity events and Annual Sales/Cord Blood Educator conference with Executive Team.
• Coordinate and maintain promotional inventory: Manage promotional inventory for sales representatives to use in the field for expectant parents and physicians.
• Compliance assurance: Develop processes/SOPs, marketing materials to maintain Company Compliance for accreditations such as FDA, AABB, ISO, and FACT without interruption. ACHIEVEMENTS

Oldsmar, FL

• Provided comprehensive sales & customer service support for expecting parents and medical professionals: Communicated via voice, chat and emails (cold and warm leads). Educated on company’s services portfolio.
• Served as company liaison to over 15 affiliates worldwide: Provided support to ensure that all procedures and initiatives are in accordance with the overall company strategy. ACHIEVEMENTS
• Ranked in Top Three for productivity (number of sales) among 15 cord blood educators (2009, 2010).

Bachelor Of Business Administration - Bba, Marketing

Education record