Andre Burgin Email & Phone Number

Atlanta, Ga, Us

Menlo Park, Ca, Us

Menlo Park, Ca, Us

UX Researcher helping to give people the power to build community and bring the world closer together. Prioritizing and developing strategic insights using qualitative and quantitative user feedback.* Works on the Ads Platform focusing on creative automation and platform frameworks that enable users to discover and adopt features that delivers more value added ads to their audience.* Works on delivering insights to understand how advertisers can create more performant ads using creative automation tools .

Minneapolis, Mn, Us

* Led research efforts on the Money Movement platform team, identifying opportunities for improvement in wire transfers, Zelle, and bill payments digital platform (mobile/desktop), resulting in improved user experience.* Conducted user research to design a tailored mobile app dashboard for U.S. Bank's single account holders, resulting in critical account information, intuitive navigation, and customizable dashboard elements that improved user experience.* Conducted research to evaluate user grasp of mobile app dashboard concepts tailored to support financial well-being, resulting in reduced risks of developing a non-user-centric dashboard design.* Spearheaded the creation and implementation of a comprehensive UX research program for U.S. Bank, resulting in improved customer satisfaction scores.* Conducted competitive analysis and benchmarking studies, resulting in new design solutions that exceeded industry standards.* Mentored and trained junior UX researchers, contributing to the development of the UX research practice at U.S. Bank.

Chicago, Illinois, Us

Senior UX Researcher with responsibility of defining the research objectives and formulating research plans that are aligned with the various product based business questions and user trends.• Apply quantitative and qualitative research methods (i.e user trends and forecasting, usability testing, moderated and unmoderated studies via UserTesting, surveys, diary studies, tree testing, etc. that assists in the formulation of product approaches that improve consumer experience.• Partners closely with Sr. stakeholders across the organization to support their planning and execution of UX measurement. Provided monthly reviews of user trend data and KPIs for consumer web and HR recruiter sites using metrics tracked in Google Analytics and usability scores and feedback via Qualtrics.• Leads the product design and product development departments in a hands-on manner through both small scale and large scale user experience researches upon request.• Developed strategic and tactical user insights along with actionable recommendations driving product design improvements and innovation that will in turn improve the consumer experience.• Developed research plans to identify new and untapped gaps in consumer user experiences online. Crafts research discussion guide used for moderated user sessions to gather feedback used to develop insights.• Manages product analysis and interpretation of cognitive, behavioral, and physiological consumer data.• Designs compelling and digestible deliverables, focused on visually telling the story, and highlighting important insights for longevity. This allowed UX metrics and findings to influence multiple teams and leaders, across the organization.

Atlanta, Ga, Us

* Collaborated with Sales, IT, Operations, and Finance stakeholders to develop and implement effective business intelligence strategies, utilizing data to inform planning, analysis, and solution development.* Led requirements gathering efforts to identify critical business issues, conducting thorough analysis and communicating findings and proposed solutions to senior leadership.* Designed and documented Business Intelligence (BI) solutions, creating wireframes, mockups, graphs, and other visual aids to provide a clear understanding of business value, project scope, and report development specifications.* Reviewed and analyzed complex integrated data models and information from various data sources and systems, ensuring accuracy, consistency, and quality of data.* Successfully managed small and medium-sized BI projects for Sales and Finance, serving as project lead and coordinating project timelines, resources, and deliverables.* Assisted the Business Intelligence Development team in creating visually appealing reports and dashboards using Tableau, SPSS, and other supplementary database management tools.* Served as a primary point of contact for ad hoc reporting needs, analysis, and issue resolution, responding quickly to requests and ensuring data integrity and reporting best practices.* Documented database process flows, information rules, and key stakeholders of existing reference data systems, facilitating effective data management and communication.* Served as an internal 'data expert', championing data integrity, reporting best practices, and self-service business intelligence, fostering a data-driven culture within the organization.

Atlanta, Ga, Us

Led key stakeholder teams with project pre-planning, execution, oversight, wrap-up, and lessons learned activities including some marketing and financial items• Responsible for developing and managing growth plans for 20 merchant accounts across Specialty and Government channels – to include performance reviews of current channel/merchants, assessments of prospective partners and new products, and identification of measurable plan attainment milestones.• Delivers analysis, documentation, and process improvements to enhance the overall project execution, increase task efficiency, and drive merchant satisfaction• Serves as IT consultant or subject matter expert resource for sales, marketing, and merchant teams providing a holistic view of the both project deliverables and IT requirements critical to strategic planning of company resources• Conducts research and requirements gathering with partners on an ongoing basis to ensure the scope and priority of channel development activities are aligned with the market needs.• Tracks and logs issues, roadblocks, and highlights to be reviewed regularly in search of continuous improvement

Cincinnati, Ohio, Us

Responsible for the OTC Digestive Wellness brands Prilosec OTC and Pepto Bismol worth over $420MM and $107MM annual sales respectively. Drive a consumer-based innovation strategy that grows/sustains the brands. • Served as voice of the consumer providing key identification of consumer needs, expectations and trends to inform brand strategy development and decision-making• Redefined Prilosec OTC brand and develop strategy against competitive pressures through consumer and professional insights • Increased POTC/Pepto brand market share and household penetration through exploration of whitespace opportunities• Refreshed current target segmentations to guide more focused consumer understanding and business executions• Measured and monitored brands in comparison to all relevant competition, including fielding of brand health tracking research and in-market performance of executed copy.• Executed Brand Habits and Practices studies to develop strategy to better target and meet the needs of key consumers• Performed market analysis using Nielsen/IRI syndicated data.• Qualified brand creative copy through quantitative copy testing• Developed most effective qualitative research objectives, methodology, survey design, and success criteria based on key business questions • Influenced business planning through marketing mix modeling and media planning to optimize marketing strategy (MMM/Copy/IMP)

Cincinnati, Ohio, Us

Led global design and scaled deployment of shopper based capabilities designed to drive category growth in-store across five global regions and eight trade channels.• Orchestrated first global deployment of total store adjacency program (version 1.0) defining functional roles, responsibilities and standard applications of this disruptive shopper innovation capability • Conducted global meta-analysis of consistent Shopper Based Design standards across major trade channels to establish transferability metrics of research qualification in all P&G category. • Built existing base business in core categories through Efficient Assortment principles and SKU Portfolio Optimization initiatives. Globally scale principles across business units to optimize topline results.• Employ gaming mechanics and digital platforms to drive improved cost efficiencies and create scale advantages. Designed gamified survey pilots for total store layout research seeing improved respondent engagement, response time, enjoyment, and dropout rate.

Armonk, New York, Ny, Us

• Helped drive IBM business executive actions by delivering fact-based market segment insights and recommendations that improve IBM performance and fuel profitable growth from small to mid-sized businesses owned or operated by Asians, African Americans, Hispanics, Native Americans & Women• Proactively partnered with business leaders to understand their priorities and help them frame their most critical business issues• Applied deep market knowledge and understanding to guide media planning strategy for national and global initiatives targeting minority owned businesses.

Mba, Marketing

B.S., Business Administration