Andre Burgin Email & Phone Number

Atlanta, GA, US

Menlo Park, CA, US

Menlo Park, CA, US

UX Researcher helping to give people the power to build community and bring the world closer together. Prioritizing and developing strategic insights using qualitative and quantitative user feedback.* Works on the Ads Platform focusing on creative automation and platform frameworks that enable users to discover and adopt features that delivers more value.

Minneapolis, MN, US

* Led research efforts on the Money Movement platform team, identifying opportunities for improvement in wire transfers, Zelle, and bill payments digital platform (mobile/desktop), resulting in improved user experience.* Conducted user research to design a tailored mobile app dashboard for U.S. Bank's single account holders, resulting in critical account.

Chicago, Illinois, US

• Senior UX Researcher with responsibility of defining the research objectives and formulating research plans that are aligned with the various product based business questions and user trends.
• Apply quantitative and qualitative research methods (i.e user trends and forecasting, usability testing, moderated and unmoderated studies via UserTesting, surveys, diary studies, tree testing, etc. that assists in the.
• Partners closely with Sr. stakeholders across the organization to support their planning and execution of UX measurement. Provided monthly reviews of user trend data and KPIs for consumer web and HR recruiter sites.
• Leads the product design and product development departments in a hands-on manner through both small scale and large scale user experience researches upon request.
• Developed strategic and tactical user insights along with actionable recommendations driving product design improvements and innovation that will in turn improve the consumer experience.
• Developed research plans to identify new and untapped gaps in consumer user experiences online. Crafts research discussion guide used for moderated user sessions to gather feedback used to develop insights.

Atlanta, GA, US

* Collaborated with Sales, IT, Operations, and Finance stakeholders to develop and implement effective business intelligence strategies, utilizing data to inform planning, analysis, and solution development.* Led requirements gathering efforts to identify critical business issues, conducting thorough analysis and communicating findings and proposed.

Atlanta, GA, US

• Led key stakeholder teams with project pre-planning, execution, oversight, wrap-up, and lessons learned activities including some marketing and financial items
• Responsible for developing and managing growth plans for 20 merchant accounts across Specialty and Government channels – to include performance reviews of current channel/merchants, assessments of prospective partners.
• Delivers analysis, documentation, and process improvements to enhance the overall project execution, increase task efficiency, and drive merchant satisfaction
• Serves as IT consultant or subject matter expert resource for sales, marketing, and merchant teams providing a holistic view of the both project deliverables and IT requirements critical to strategic planning of.
• Conducts research and requirements gathering with partners on an ongoing basis to ensure the scope and priority of channel development activities are aligned with the market needs.
• Tracks and logs issues, roadblocks, and highlights to be reviewed regularly in search of continuous improvement

Cincinnati, Ohio, US

• Responsible for the OTC Digestive Wellness brands Prilosec OTC and Pepto Bismol worth over $420MM and $107MM annual sales respectively. Drive a consumer-based innovation strategy that grows/sustains the brands.
• Served as voice of the consumer providing key identification of consumer needs, expectations and trends to inform brand strategy development and decision-making
• Redefined Prilosec OTC brand and develop strategy against competitive pressures through consumer and professional insights
• Increased POTC/Pepto brand market share and household penetration through exploration of whitespace opportunities
• Refreshed current target segmentations to guide more focused consumer understanding and business executions
• Measured and monitored brands in comparison to all relevant competition, including fielding of brand health tracking research and in-market performance of executed copy.

Cincinnati, Ohio, US

• Led global design and scaled deployment of shopper based capabilities designed to drive category growth in-store across five global regions and eight trade channels.
• Orchestrated first global deployment of total store adjacency program (version 1.0) defining functional roles, responsibilities and standard applications of this disruptive shopper innovation capability
• Conducted global meta-analysis of consistent Shopper Based Design standards across major trade channels to establish transferability metrics of research qualification in all P&G category.
• Built existing base business in core categories through Efficient Assortment principles and SKU Portfolio Optimization initiatives. Globally scale principles across business units to optimize topline results.
• Employ gaming mechanics and digital platforms to drive improved cost efficiencies and create scale advantages. Designed gamified survey pilots for total store layout research seeing improved respondent engagement.

Armonk, New York, NY, US

• Helped drive IBM business executive actions by delivering fact-based market segment insights and recommendations that improve IBM performance and fuel profitable growth from small to mid-sized businesses owned or.
• Proactively partnered with business leaders to understand their priorities and help them frame their most critical business issues
• Applied deep market knowledge and understanding to guide media planning strategy for national and global initiatives targeting minority owned businesses.

Mba, Marketing

B.S., Business Administration