An accomplished marketing and demand generation leader with a progressive track record of building and optimizing global customer acquisition and engagement programs that meet and exceed performance targets. Proven ability to align strategic marketing and ecommerce efforts with customer needs for a wide range of organizations (startup, SMB, and Enterprise) and lead with integrity and passion for excellence.Experience managing: ERP, CRM and marketing automation systems, global trade show/event programs, product, content marketing and sales enablement, eCommerce and CMS implementations, Sales funnel (MQL/SQL) optimization. Strengths: customer obsession, ownership, business acumen, adaptability, analytical thinker and problem solver, the ability to influence decisions in cross-functional disciplines at all organizational levels, and collaborative energizing leadership style that builds strong and confident teams.Highlights:- Attracted, developed and led marketing and content teams supporting global product marketing and customer acquisition efforts- Led several global implementation and adoption efforts for Salesforce (CRM) and Pardot (marketing automation) supporting high volume teams- Advised on developing marketing automation architecture and strategy across Amazon- Developed integrated, multi-channel demand generation, content marketing and nurturing targeting millions of prospects worldwide- Led innovative Content Management System (CMS) implementations and development of global B2B and e-commerce websites- Implemented Analytics and strategic forecasting, revenue attribution, market segmentation, and use case models- Led global event programs with 100+ events worldwide- Led a successful sale of an innovative start-upSpecialties: Product Marketing, Lifecycle Marketing, Marketing Automation, Database Nurturing, Field Marketing, Branding, SEO/Paid Search, Salesforce, Pardot, Sales Funnel Optimization, SaaS, Content Marketing, Partner Marketing
Listed skills include Lead Generation, Email Marketing, E Commerce, Online Marketing, and 46 others.