Lead the development of MediaCom's suite of progressive Creative Products - designed to drive relevance for brands to accelerate growth.

Leads the digital team in planning, buying, negotiating and executing campaigns.Stay on top of new developments in the industry and readily suggest the new technology and/or beta tests to the client.

Managing strategic digital planning activities for all agency clients and involved in all digital New Business activity.Develop integrated digital media strategies according to client briefs and brand strategy and ensure coordination with Client Account Leads and Digital Accounts to ensure support.Coordinates with GroupM and Mediacom Network to receive updates on media and technology developments that influence performance planning and clients’ business.

Media is becoming more complex, with programmatic slowly taking off traditional planning, meaning that media is starting to be planned and bought in real-time actions. This new way of planning and buying requires change. We help our clients build a sustainable vision, roadmap, approach and infrastructure for addressable, real-time media now and in the future.Discipline combined with curiosity and eagerness to test and innovate are keywords for day-by-day approach in our team.Current… Show more Media is becoming more complex, with programmatic slowly taking off traditional planning, meaning that media is starting to be planned and bought in real-time actions. This new way of planning and buying requires change. We help our clients build a sustainable vision, roadmap, approach and infrastructure for addressable, real-time media now and in the future.Discipline combined with curiosity and eagerness to test and innovate are keywords for day-by-day approach in our team.Current responsibilities:• lead developing business strategies to grow profitability of the department, responsible for increasing digital share in total clients budget• responsible for coordinating, motivating and professional development of Mindshare digital team• lead digital communication strategy, integrating it with the other media and presenting it to the pitching clients• developing and coordinating internet strategies for all media clients (international or local)• supervising client service activity within the department, crisis management• leading the digital shift of the offline departments in order to deliver an integrated media offer• negotiating media buying with suppliers• account management for digital clients (strategy, budgeting, planning)• developing online training for existing clients (basic knowledge and advanced use of digital)• developing strategies to sell new digital services both to existing clients and new ones Show less

Client Service Manager on Ford and Unilever providing communication strategy, planning, optimizing, and evaluating the campaigns and correlating with business objectives.Responsibilities: - Coordinating Unilever SCE Personal Care & Food divisions for Romania, Bulgaria, Serbia, Montenegro, Macedonia, Albania, Kosovo, Rep. Moldova- Development and implementation of yearly activity plan & media mix- Media budget recommendation- Coordinating planning team- Invoicing… Show more Client Service Manager on Ford and Unilever providing communication strategy, planning, optimizing, and evaluating the campaigns and correlating with business objectives.Responsibilities: - Coordinating Unilever SCE Personal Care & Food divisions for Romania, Bulgaria, Serbia, Montenegro, Macedonia, Albania, Kosovo, Rep. Moldova- Development and implementation of yearly activity plan & media mix- Media budget recommendation- Coordinating planning team- Invoicing reconciliation, Reporting- Day to day contact with client teams and suppliers- Training junior media planners or junior account managers- Media training and induction to clients- Lead yearly media strategies for clients- Keep constant communication with network contacts for both clients, lead local alignment to central guidelines and principles. - Special projects media buying- Planning print, radio, cinema, online.- Supervising TV media planners- Unilever SCE markets media agency teams' coordination Show less

Planning, monitoring, optimizing and reporting on TV campaigns for Unilever campaigns.Keep close relation with TV channels traffic vendors.Responsibilities of the role:- TV Planning, reporting, reconciliation, traffic- Day to day contact with suppliers & clients- Campaign and competition analysis- Training junior media planners

Planning, monitoring and reporting on OOH campaigns for Mindshare clients.Keep close relation with OOH vendors.Responsibilities of the role:- OOH Planning, reporting, reconciliation- Campaign implementation, supervising production and locations decorations.- Day to day contact with suppliers & clients- Campaign and competition analysis

While studying for University, I needed an extra job to start my work experience and be engage in a dynamic corporate environment. Working as Travel Coordinator at P&G, enabled the young "me" to establish a strong basis of discipline, consequence and determination. I had the opportunity to meet strong leaders and experienced marketers from which I have acknowledged only valuable insights.