MFHA is the premier and proven diversity organization that strives to be the “straight-talk” voice that educates, advocates and connects its members at all levels with opportunities to grow and achieve, by building bridges that deliver solutions.

The National Sales Director is responsible for the overall sales, P&L of insurance and non insurance products; including all distribution channels. As National Sales Director the responsibility to identify groups and associations of consumers to market our suite of healthcare and mental health portfolio in addition to our suite of non insurance products.

Responsible for the development of B2B relationships with non- profit entities, churchesand civic associations and the development of all sales programs for diverseorganizations. Responsible for countrywide sales of healthcare products managing agency sales force andcreating strategic B2B alliances- Sourced, interviewed and appointed 20 agencies across country- Established first ever critical deliverables for individual business plan for agents - Performed… Show more Responsible for the development of B2B relationships with non- profit entities, churchesand civic associations and the development of all sales programs for diverseorganizations. Responsible for countrywide sales of healthcare products managing agency sales force andcreating strategic B2B alliances- Sourced, interviewed and appointed 20 agencies across country- Established first ever critical deliverables for individual business plan for agents - Performed SWOT analysis on all aspects of marketing to consumers and identified keyimperatives from analysis and recommendation with timelines, cost and return on investmentcalculations Show less

Provide executive management consulting in all phases of diversity to include succession planning, staffing and retention

Designed an internal interview process (i.e. sourcing strategies, metrics for successto attract people of color for 2 non-profit organizations (clients). Efforts resulted inan increase of 28% of diverse “viable” candidate flow in first six months* Developed communication strategy for implementation of new diversity initiative* Completed a comprehensive analyst (SWOT) of existing Diversity Council and re-launchedCouncil with a strategic focused outcome plan * Completed… Show more Designed an internal interview process (i.e. sourcing strategies, metrics for successto attract people of color for 2 non-profit organizations (clients). Efforts resulted inan increase of 28% of diverse “viable” candidate flow in first six months* Developed communication strategy for implementation of new diversity initiative* Completed a comprehensive analyst (SWOT) of existing Diversity Council and re-launchedCouncil with a strategic focused outcome plan * Completed seven executive level searches for insurance and financial services clientsplacing all openings with women and people of color* Developed a fully vetted exit interview strategy for world renowned sports organizationdesigned to identify trends in turn over and implement learnings to improve retention ofunderrepresented groups* Created a new business development model for client to address educational deficienciesin target markets, and secured funding commitment for this initiative from threecorporations * Implemented D&I full scale office at two Fortune 100 corporations Show less

Developed metrics to track diversity representation throughout enterprise. Coordinated activities of 5 diverse employee network groups. Established model for office of diversity and inclusion.

2008* Designed and executed recruiting strategy for executive diverse recruiting for entireorganization through the use of marketing metrics to determine appropriate targets,organizational alliances and business leaders' accountability* Increased diversity hiring at the executive level by 5% over prior year* Average sourcing of diverse candidates increased by 7% through the use of the DiversityResource Guide by executive recruiters * Diverse employee network… Show more 2008* Designed and executed recruiting strategy for executive diverse recruiting for entireorganization through the use of marketing metrics to determine appropriate targets,organizational alliances and business leaders' accountability* Increased diversity hiring at the executive level by 5% over prior year* Average sourcing of diverse candidates increased by 7% through the use of the DiversityResource Guide by executive recruiters * Diverse employee network membership improved by 12% through the implementation of theInnovation Through Diversity series* Created business model for company's office of workforce engagement and inclusion* Established metrics for newly formed Supplier Diversity Program targeting 12% ofoverall spend to women and minority owned businesses. Exceeded target by 4% in year one ofprogramDirector Emerging Markets 2005 - 2006* Developed pilot strategy for 5 markets including agent appointment strategy and growthmetrics* Completed all qualitative and quantitative research as the baseline for pilot strategy * Improved diverse sales in pilot markets by 11% through the use of a uniquemulticultural agent tool kit for prospecting and retaining Hispanic consumers * Implemented end to end customer contact strategy enhancing bilingual service supportfor existing Spanish speaking customers* Standards: Quality Language Team (QLT) was established to ensure consistentproficiency standards for all written and verbal customer interactions* Develop long term strategy for emerging/multicultural markets including “end to end”customer servicing, acquisition strategy and budget Show less

Oversee the diversity executive recruiting efforts

Direct corporate marketing consumer acquisition and retention areas. Develop strategies and oversee campaign rollouts. Supervise team of six project managers, administer $8 million marketing budget. Implemented multicultural marketing strategy

Chief brand officer. Responsible for supporting efforts of sales force over 6,000 strong. Developed company's multicultural marketing initiative.

Direct corporate marketing consumer acquisition and retention areas. Develop strategiesand oversee campaign rollouts. Supervise team of six project managers, administer $8million marketing budget. Implemented multicultural marketing strategy* Improved our client response time to field requests by 30% through conducting a majorreview of all marketing processes and implementing changes * Oversaw the production of two television ads (first time ever in company history)… Show more Direct corporate marketing consumer acquisition and retention areas. Develop strategiesand oversee campaign rollouts. Supervise team of six project managers, administer $8million marketing budget. Implemented multicultural marketing strategy* Improved our client response time to field requests by 30% through conducting a majorreview of all marketing processes and implementing changes * Oversaw the production of two television ads (first time ever in company history) forauto & home products. Earned two industry awards for Best Media Creative, the 'Gift'commercial* Increased added value sales business 9% (over $4 million in revenue) in less than threeyears through cross selling mono-line customers* Managed Customer Relationship Marketing initiative. Conducted customer/consumersegmentation research and led customer loyalty program rollout to most profitable customersegment* Dramatically increased customer retention rate (6%) via “ease of doing business”campaign involving direct checking for policy payments. * Improved retention by .7% or 16 million in annual revenue over control group throughthe introduction of a customer communications magazine, published and distributed to425,000 Most Valued Customers (Top 15%) tri-annually* Introduced new multi-cultural programs. Established claim center for Hispanic-speakingcustomers. Improved minority agent hiring by 48 in six months.* Founding member of company's first Diversity and Inclusion Task Force. The Task Forceestablished objectives and work plan, identified consultant for training and establishedthree prong approach to initiative: Workplace, Workforce and Marketplace* Coordinated inaugural sales marketing campaign to promote MetLife Bank through P&C andLife agents. 150 agent pilot resulted in 2.5m deposits in CDs during 3 month promotion,exceeding goal by $250,000 Show less

Chief Brand Officer and headed the Multicultural Marketing strategy