At UNSGND, I lead all aspects of communications and marketing for a diverse portfolio of clients. My role focuses on creating cohesive branding strategies across digital, social, and traditional platforms, driving increased engagement and visibility. I spearhead sponsorship initiatives and community-focused campaigns, fostering impactful partnerships that amplify clients’ contributions to their communities. Leveraging AI-driven tools, I’ve significantly enhanced team productivity and campaign efficiency, achieving measurable outcomes such as a 20% average ROI increase for clients. By managing cross-functional teams and aligning creative outputs with brand goals, I ensure that every campaign is innovative, data-driven, and impactful.

As a Freelance Creative Consultant, I’ve partnered with a variety of brands and organizations to deliver innovative solutions across digital marketing, branding, and creative direction. My work spans industries, including CPG, technology, and lifestyle, where I’ve led projects that range from brand identity development to integrated marketing campaigns. I specialize in crafting strategic, results-driven content for digital platforms, social media, and traditional media, ensuring a cohesive and impactful brand presence.In this role, I’ve leveraged data-driven insights and emerging technologies, including AI, to optimize campaign performance and streamline creative workflows. By collaborating with cross-functional teams and stakeholders, I’ve consistently delivered measurable outcomes, such as increased engagement, improved ROI, and stronger brand loyalty. Whether creating compelling social media content, designing marketing collateral, or consulting on brand strategy, I’ve earned a reputation for adaptability, innovative thinking, and delivering exceptional value to clients.

In this role, I played a pivotal part in driving brand growth and market share for DoorDash through high-impact campaigns such as the “Odd Couples” initiative, which contributed to a 34% market share increase. I led creative on the LCBO in-app launch and DoorDash Premium 2023 refresh, ensuring brand consistency and improved engagement across platforms. My responsibilities extended to crafting social media strategies and optimizing digital content performance, leading to a 30% improvement in campaign effectiveness. This position deepened my expertise in integrated marketing and data-driven strategy, solidifying my ability to lead impactful brand initiatives.

At Oliver Agency, I directed branding strategies and multi-channel campaigns for household names such as Enfamil, Advil, and Claritin. My work involved collaborating with internal teams and external stakeholders to ensure cohesive messaging across platforms. A standout project included supporting Snapchat’s 2023 Summit with event communications, contributing to the successful launch of new features. I also managed a talented creative team to produce marketing materials and content that aligned seamlessly with client objectives, enhancing engagement and brand consistency.

At GALE Partners, I led creative development for prominent brands including Pella, H&R Block, and DeVry University. I oversaw cross-functional teams and played a key role in integrated marketing campaigns, increasing team productivity by 30%. A notable highlight was my contribution to DeVry University’s brand refresh, which revitalized its market presence through cohesive messaging and an engaging brand identity. I also developed targeted email marketing and direct mail campaigns for Pella, that improved customer engagement by 18%.

At We Are Social, I focused on managing branding and digital campaigns for leading alcohol brands, including Creemore Springs Brewery and Granville Island Brewery, achieving a 16% increase in audience engagement. My role combined creative direction with hands-on content creation, resulting in a 12% follower growth across key social platforms. I also contributed to ad hoc branding initiatives for Appleton Rum, strengthening its digital presence and connecting with target audiences.