Marketing Coordinator
Current- Management and control of the annual Marketing budget;- Definition and management of marketing and communication actions (rebranding project, implementation of brand visual strategy, coordination of literature);- Management of existing product portfolio and new launches (strategic planning/implementation of multimedia campaigns – Email Marketing, Facebook Ads, Linkedin Ads, Google Ads, and promotional material at point of sale);- Development of PR actions (activities for Women's Day, Christmas, and Anniversary);- Management of digital projects (e.g., website redesign project and online quantifier tool);- Planning and organization of events (training moments, customer fairs, and partner events);- Management of social media and website (design, creation, and operation of content);- Coordination of activities among teams in various projects (commercial, agencies, partners).