Andrei Ivanov

Andrei Ivanov Email and Phone Number

Руководитель отдела аналитики мобильного приложения @ Тинькофф
Moscow, RU
Andrei Ivanov's Location
Moscow, Moscow City, Russia, Russian Federation
About Andrei Ivanov

I am engaged in product analytics. I started as a jun, and now I am the head of the department.At some point I decided to try myself in management, but I realized that I was still an analyst.Key skills* Identification of requirements* Data collection * Visualization* Drawing conclusions from data* AB testing* Team management

Andrei Ivanov's Current Company Details
Тинькофф

Тинькофф

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Руководитель отдела аналитики мобильного приложения
Moscow, RU
Andrei Ivanov Work Experience Details
  • Тинькофф
    Руководитель Отдела Аналитики Мобильного Приложения
    Тинькофф
    Moscow, Ru
  • Tinkoff
    Head Of The Mobile App Analytics Department
    Tinkoff Aug 2022 - Present
    Moscow, Russia
    • Prioritization of platform goals and objectives• Managing analyst resources, depending on business and platform priorities• Defining the role and responsibilities of an analyst in business teams. Implementation of the competence matrix• Formation of a knowledge base for analysts in the team (including work with analytical tools and AB tests)• Hiring and onboarding new employees• Solving complex analytical and infrastructural tasks• Participation in the development of the architecture of solutions, technological stack and production process
  • Tinkoff
    Head Of Department Acquisition
    Tinkoff May 2021 - Aug 2022
    Moscow, Russia
    • A team of more than 15 people of products and analysts• Formation of OKRs of the team and the business line as a whole• Development and optimization of mobile operator sales channels• Prioritization of development tasks and external departments• Increase in sales volumes in NPV-positive channels, reducing the cost of attracting• Building an analytical reporting infrastructure • Building a platform for summarizing the results of AB tests
  • Tinkoff
    Senior Analyst
    Tinkoff Feb 2020 - Apr 2021
    Moscow, Russia
    • Leader of the project team, that focused on the growth of acquisition• Building reports on the involvement of a mobile operator and determining key metrics for the process • Hiring and mentoring 8 analysts• Building predictive models for sales channels• Setting up monitoring at the main stages of the attraction funnel• Search for growth zones in the attraction funnel
  • Tinkoff
    Analyst
    Tinkoff Jan 2017 - Jan 2020
    Moscow, Russia
    • Building an NPV model (assessing the profitability of the customer segment in terms of channels of attraction)• Presentation of the budget to the CEO• Designing a data warehouse model• Building a metric tree for a new product• Building basic reporting for a new product in Tableau• Pre- and post-evaluation of product initiatives• Hiring and mentoring 5 junior analysts• Formation of a matrix of regional and roaming tariffs• Customer churn research

Andrei Ivanov Education Details

Frequently Asked Questions about Andrei Ivanov

What company does Andrei Ivanov work for?

Andrei Ivanov works for Тинькофф

What is Andrei Ivanov's role at the current company?

Andrei Ivanov's current role is Руководитель отдела аналитики мобильного приложения.

What schools did Andrei Ivanov attend?

Andrei Ivanov attended Московский Государственный Университет Им. М.в. Ломоносова (Мгу).

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