• Creating the interactive web prototype of a complex web application for timeline creation (online.officetimeline.com). •Leading the rewriting of the web app prototype from HTML + Jquery to React in Next.js• Designing and implementing transitions and animations for components, elements and pages for the best user experience• Coding complex SVG animations for illustrations• Conducting user flow analysis and usability testing to refine interactions and ensure the web application's features align with user expectations.

• Implemented an automation process for creating HTML banners with CSS styling, custom JavaScript logic, and flexible layouts, resulting in a reduction of monthly labor hours equivalent to the workload of up to 10 full-time employees for graphic creation and business partner collaborations."• Automated banner creation across various Amazon categories, including major events like Prime Day 2022 and Black Friday/Cyber Monday 2022, helping the marketing teams instantly create millions of promotional images with the click of a button.• Automated the banner creation process for Kindle Unlimited and Prime Reading from 5% to 99%, resulting in significant monthly labor savings for both the manual graphic creation team and business partner teams.• Improved outputted banner quality and template accuracy through test development and process improvements.• Worked closely with the main SDE team to enhance the user experience of internal tools, leading to a more intuitive interface and improved user experience.• Provided training to international colleagues, guiding them through initial discussions with business partners to final delivery and maintenance, ensuring smooth implementation of the automation tools across teams.

• Designed visual banners and created logos, print designs, and vectorial illustrations for Amazon categories such as Amazon Fresh, Amazon Toys, Amazon DVD and Movies, Amazon Alexa, Amazon Business, Consumer Electronics, Kindle Unlimited, and Prime Reading.• Contributed to major events such as Prime Day 2021, Holiday Events, and Black Friday/Cyber Monday.• Performed advanced photo editing tasks such as retouching, recoloring, and compositing to enhance images for various projects.• Created style guides and owned design responsibilities for multiple categories such as Amazon Toys, Amazon Fresh, Amazon Books, Amazon Kindle, etc.• Provided guidance and quality assurance to new joiners in the team.

• Trained new team members, processed forms, and maintained employee records.• Handled confidential information and answered HR inquiries via phone, email, and chat.• Assisted with new hires, changes, terminations, leaves, and document preparation.• Guided employees on forms and benefit calculations.• Maintained databases, developed reports, and analyzed HR data.• Communicated clearly with employees and maintained accuracy in all tasks.• Upheld confidentiality and professionalism with sensitive information.

Created innovative and commercially effective banners and graphics, and visual assets for a variety of product categories and styleguides on the Amazon Retail pages.Worked with an international team to develop the visual brand and respond to the business's needs.