Andreina Keller Email & Phone Number

• Conceptualize and manage the overall creative look and feel of the consumer electronics e-commerce website.• Design and deliver responsive mock-ups, as well as optimize website development workflows using Figma. • Work closely with a copywriter to create website designs for new campaigns, sales promotions, and content updates.• Develop the System76 design system through a common visual language.• Carry designs from sketches and low-fidelity mockups through to the completed projects.• Produce packaging artwork, event signage, and product graphics.• Work with development, web and UX team to ensure pages meet all standards and can be implemented as designed.• Organize, create, and manage asset libraries for a scalable design system.

• Operating and managing a Shopify-based e-commerce apparel shop with over 35 products.• Building a brand from the ground up by creating unique apparel designs using Procreate and Illustrator, designing the store logo, social media graphics, and the official website.• Providing creative direction through product photography and image optimization for web, SEO, and screen readers.• Designing engaging user interfaces that are easy to navigate, leading to higher conversion and sales.

Houston, Texas

• Led the design process of Birkman’s B2B desktop app that provides personality assessments designed to simplify workforce management and career counseling. • Designed experiences for mobile, tablet, and desktop devices by creating process flows, user journeys, sitemaps, low-fidelity wireframes, high-fidelity prototypes with Figma, Sketch, and InVision.• Gather and evaluate user requirements in collaboration with product managers.• Design graphic user interface elements that adhere to brand guidelines (fonts, colors, and images). • Develop intuitive and functional UI mockups and prototypes, as well as identify and troubleshoot UX problems.• Prepare and present rough drafts to internal teams and key stakeholders.• Conduct layout adjustments based on user feedback and user tests.• Worked closely with developers in an Agile environment.

Houston, Texas

• Managed and provided creative direction for the Gulf Energy Information and its market-leading brands, including World Oil, Hydrocarbon Processing, Gas Processing & LNG, and their associated conferences.• Responsible for overall design, layout, and production of print and web-based marketing collateral.

Honolulu

• Created compelling creative solutions for various brands across a wide array of integrated branding touchpoints incorporating print and web while maintaining visual design standards of client-based projects.

Honolulu

• Oversaw creation, scheduling, and implementation of marketing strategies via web and print, developing client relationships, and raising brand awareness.

Provided administrative support and assisted in creation of collateral including billboards, utility bill inserts, print ads, digital signage, banners flyers, and internal city news letter, which won 2010 Texas Association of Municipal Information Officers (TAMIO) award.

Bachelor Of Arts (B.A.), Communications

Associate Of Science (A.S.), New Media Arts Interface Design

Activities and Societies: President of KCC Student AIGA Club

Full Stack Web Development

This is a 6 month Full Stack Development Bootcamp working with HTML5, CSS3, JavaScript, jQuery, JSON, Bootstrap, Firebase, Nodejs, PHP.