• Preparing the yearly media strategies and tactics • Performing media recommendations in media client meetings• Planning, tracking and optimizing for all TV media schedules• Supporting other departments in relation with client • Establishing and sustaining the post-buy analysis, for all media channels• Building and sending monthly various media reports to client / category• Researching media opportunities • Researching new media vehicles to improve advertiser results

• Developing media strategies and tactics • Planning, negotiating, buying, tracking, and optimizing media campaigns• Presenting recommendations and analysis to internal and external marketing teams• Managing the initial strategy and planning of local media planning• Serving as a liaison to marketing agencies, partners and ad networks• Preparing media schedules• Establishing solid relationships with media buying agencies• Creating cutting-edge digital campaigns• Carrying out post-buy analysis• Tracking media expenditure

• Understanding business objectives and customer needs• Gathering information from the client in order to configure its advertising projects• Drafting analysis, synthesis and structures essential to the project brief• Coordinating teams from other internal departments: strategy, creative, media, manufacturing, etc.• Tracking project schedule and budgets• Reporting project statuses and financial statements• Drafting the final report of each project and deliver results to the client• Monitoring and understand market trends and consumer behaviour• Generating new revenue using existing network of contacts