André Louraço Email & Phone Number

Lisboa, Portugal

Lisboa, Portugal

Lisboa, Portugal

Reprise is the global leading performance agency. www.reprisedigital.comOur value proposition is to leverage our client's business in the digital ecossystem, by accelerating it's prospects' decision process flow and orchestrating omnichannel approaches.Reprise Portugal has been very strong leveraging client's businesses that aim for internationalization all being managed in the Lisbon office.I'm proud to manage a team of +50 incredible professionals integrating E-Commerce skills, performance paid media (google, meta, etc), SEO, CRO, e-mail marketing automation, inbound marketing, CRO, Analytics, content development, social media and influencers management as well as creativity/design/copywriting.My main responsabilities are:- P&L Management- Business development- Supporting clients and operations for best service integration- Services & Pricing development- Business analytics- Partnerships development- Streamline service operationsReference clients: Unilever, Dyson, OK! teleseguros, Sonae Sierra, Cofidis, British Council (+30 markets), TAP (+20 markets), Vila Galé (+5 markets), Pingo Doce, among others.

Business DirectorTeam manager of +25 people- - -Performance MediaSEO (Search Engine Optimization)CRO (Conversion Rate Optimization)UX & UI (User Experience and Interface)Web Development (Websites, Landing pages, Banner)Social Media ManagementInbound MarketingCreativity & Design for digital

Lisboa

Branded ContentBranded ShowsBranded Events & HappeningsInfluencer's Co-CreationCreative Media

Lisboa

Marketing Manager / CTT Ads - Advertising Solutions Job Responsibilities:-> Business Strategy -> Business Development-> Team Management-> Offer / Portefolio Definition-> Pricing Definition-> Market Analysis-> Team Leadership (8 People)-> Advertising Strategy (B2B)----- Online----- Offline-> Events-> E-Commerce Management / Conception and development of the digital Channel www.cttads.pt----- SEO & SEM----- Inbound Marketing----- Content StrategyWhat is CTT Ads? www.cttads.ptCTT Ads is a set of very efficient advertising solutions, such as:-> Consumer & Businesses databases-> Geomarketing Studies-> Direct Mail-> Drop Mail-> E-Mail-> SMS-> Branded MerchandisingBusinesses can access these services by contacting their CTT's Account Manager, any CTT Store or through www.cttads.pt. Through the digital channel businesses can build and buy advertising campaigns without any help from creative agencies, print shops or specific digital gateways.

Lisboa

In June 2013 I was assigned to restructure the existing social media service&team and in December 2013 we deployed IPG’s Social Media Expert Brand - Rally Worldwide (http://www.rallyworldwide.com/) – in Portugal, offering a premium service leveraged with completely disruptive services and technology.The services I helped to implement, standardize and offer are vast such as Social Media Strategy, Community Management, Content Creation, Social Platforms Advertising, Community (fans/followers) aquisition, Social Influencers Programs, Social Media Listening, state of the art reporting and digital production (facebook tabs/apps; websites, banners, etc).Business bloomed, the team expanded and nowadays I manage a team of 10 people with the competencies of Community Management, Project Management, Design, Programming and copywriting.Our service quality, dedication and integration capacity has been recognized by client’s such as McDonald’s, TRESemmé, LINIC, Calvé, Sunquick, FAMOSA, CIF, Comfort, Bacardí, Eristoff, Nobre and Vaqueiro among others.Although the Brand Entertainment unit already existed in our company the integration between these services and social media is becoming so strong that I was assigned the responsibility of this unit (Ensemble) as part of our global offer.The existing scope of service considers Brand Activation (street Stunts, roadshows, etc), Content Creation and Brand Sponsorships.We had the honor of working with brand’s such as UNICER and Unilever, among others.

Lisboa E Região, Portugal

In 2011 due to the demonstrated competencies and interest for new technologies and emerging media I was offered the position of Digital Account Manager. I became the preferred contact for any digital issue, doubt or idea of all the clients that I have been assigned. I was responsible for their digital communication strategy and always took a major part to integrate it with all the communication tasks (traditional media).I developed very useful skills for this “New Era” of Advertising such as Search Engine Optimization (SEO), Search Engine Advertising (SEA – Google Adwords), Facebook Advertising platform, Youtube Advertising, Display Affiliate Networks, Real Time Bidding Platforms and so on.This skills, more than focused on the campaign implementation in each one of this tools, gave me the ability to analyze the client brand’s challenge and orchestrate the best strategy and tools integration to achieve their goals in the most quick and efficient way.As a Digital Account Manager I was also responsible for our company’s internal digital evangelization, mainly internal training. These trainings were also extended to some clients whenever needed.I worked with brands such as BMW, MINI, Millennium bcp, ActivoBank, Johnson&Johnson, Microsoft, Banco Popular, Pingo Doce, Super Bock, Água das Pedras, Somersby, Azeite Oliveira da Serra and Óleo Fula.

Lisboa E Região, Portugal

I started my professional journey as a media planner being responsible for delivering the best communication plans so that our clients achieved their marketing goals.Although this position was more focused on the traditional media (TV, Press, Radio and Outdoor) I strongly believe this start empowered me with some great skills since I guaranteed not only the media planning but also the media negotiations and buying, as well as reporting which demanded big analytic skills and, above all, a daily contact with my clients that no only allowed me to know more about their businesses and specific needs but also to foster the client service competency.I worked with clients such as Millennium bcp, Seguro Directo, Pingo Doce, SATA Airlines, Médis and American Express granting me knowledge and experience through the categories of Banking, Credit, Auto Insurance, FMCG Distribution and Retail as well as Traveling.

Master, Marketing

Bsc, Gestão

Secundário