Andre Naude

Andre Naude Email and Phone Number

Channel Head - Foodservice and Industrial @ Lancewood
Cape Town, WC, ZA
Andre Naude's Location
City of Cape Town, Western Cape, South Africa, South Africa
About Andre Naude

Retail and FSI salesman passionate about food and the FMCG marketplace

Andre Naude's Current Company Details
Lancewood

Lancewood

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Channel Head - Foodservice and Industrial
Cape Town, WC, ZA
Website:
lancewood.co.za
Employees:
424
Andre Naude Work Experience Details
  • Lancewood
    Channel Head - Foodservice And Industrial
    Lancewood
    Cape Town, Wc, Za
  • Lancewood
    Channel Head - Foodservice & Industrial
    Lancewood Oct 2023 - Present
    Cape Town, Western Cape, South Africa
    Job Description: Responsible for developing, implementing, and managing the National strategic channel and account plans to ensure delivery of budgeted sales, profit, and reach objectives. Actively search for new customers to expand Lancewood’s footprint in the FSI & Industrial channels. Work closely with customers to increase the basket of products with new applications that benefit both parties. My Responsibilities:• Building and maintaining successful commercial business relationships with customers, to ensure sustained growth and profitability. • Lead the National FSI & Industrial sales team, ensure alignment between the Business Objectives and Customer strategies.• Sourcing of new customers to add to exciting customer base. • Formulating customer strategy and delivering commercial plans. • Negotiating pricing, ranging and new product listings. • Annually develop comprehensive channel and account plans to deliver on set account & channel KPI’s. • Analyze, compile and review performance of channel and account plans incorporating competitor dynamics to deliver maximum sales and profit. • Drive New Product Development sessions with customers. • Implement the agreed pricing policies. • Develop the appropriate cross functional contact strategy (includes identifying key contacts & establishing frequency of contact) with assigned customers.
  • Rialto
    Commercial Head - Retail Brands
    Rialto Jan 2019 - Oct 2023
    Cape Town, Western Cape, South Africa
    Job Description: Develop and Implement National Sales / Marketing and Customer strategies, growing Rialto Foods Private label and Brands in line with budgeted objectives. Rialto Foods is the South African agent for (Tabasco, Kikkoman, Maille, Conagra Foods (ACT II), Bonne Maman, HIPP Baby Food, Granoro Pasta, Cape Herb & Spice) and supplies Woolworths Private label Ambient & Perishable products.My Responsibilities:• Lead the Sales and Marketing team for Rialto Brands.• To achieve volume, value and gross margin targets• To develop and implement channel and customer growth plans, strategies and action plans• Together with supply chain/operations and planning, ensure optimum stock availability• To maximise customer service in terms of availability and quality• Build and grow existing customer relationships• Achieve new product development and launch timings• Measure and review sales and distribution agent’s performance• Communicate sales targets/ strategies and action plan to sales and distribution agents• Responsible for national retail trading term negotiations• Building and maintaining the relationship with our international brand principals
  • Rialto Foods
    National Key Account Manager - Retail Brands And Woolworths Private Label
    Rialto Foods Mar 2013 - Dec 2018
    Johannesburg And Cape Town, South Africa
    Job Description: To Develop and Implement National Sales and Customer strategies and activity plans, thereby growing the Rialto products/brands in line with national objectives, managing National Retail (Woolworths Retail and Factories, Shoprite Checkers, OK Foods, PNP and Fruit and Veg)Brands include ( Woolworths Private Label, Tabasco, Maille, Act II, Goldcrest, Kikkoman, Hipp, Jimmy’s, Bonne Maman, Granoro Pasta and Cook and Bake)My Responsibilities:• To achieve volume and profitability targets for customer accounts on a National level.• To ensure implementation of the agreed sales and customer strategies and action plans.• Develop customer and sales activity plan.• Ensure product availability and visibility on shelf.• Communicate the customer strategy and activity plan to sales force/sales agents.• Conduct customer sales reviews with National Retail• Monitor and execute promotional plans.• Measure and review sales and distribution agent’s performance.• Communicate Sales targets and strategies/action plans to sales and distribution agent’s.• Monitor and build customer relationships.• Achieve projected volume and market share targets.• Monitor competitor activity.• Motivate and train outsource sales agents.
  • Lancewood
    Regional Key Account Manager- Retail And Foodservice
    Lancewood Oct 2011 - Feb 2013
    Port Elizabeth, Eastern Cape, South Africa
    Job Description: To Develop and Implement Regional sales and customer strategies and activity plans, thereby growing the products/brands in line with national objectives, managing the Retail and Food Service sales operations in the Eastern and Southern Cape regions.My Responsibilities:• To achieve volume and profitability targets for customer accounts on a regional level.• To ensure implementation of the agreed sales and customer strategies and action plans.• Develop customer and sales activity plan.• Ensure product availability and visibility on shelf.• Communicate the customer strategy and activity plan to sales force/sales agents.• Conduct customer sales reviews with Retail and Food Service buyers.• Monitor and execute promotional plans.• Measure and review sales and distribution agent’s performance.• Communicate Sales targets and strategies/action plans to sales and distribution agent’s.• Monitor and build customer relationships.• Achieve projected volume and market share targets.• Monitor competitor activity.• Motivate and train outsource sales agents.
  • Smollan
    Regional Sales Manager (Lactalis/Parmalat)
    Smollan Jan 2010 - Sep 2011
    East London, Eastern Cape, South Africa
    Position: Regional Sales Manager (Border/Kei region)Job Description: Managing the Parmalat Field Manager force and driving the Wholesale and Retail sales in the Border/Kei region. My Responsibilities:• Effective Management of Operations: Clear communication of client pricing strategies, deals and discount parameters to field staff, focused Innovation and ensuring effective implementation of client’s promotional activities.• Manage People: Disciplinary matters as per company policies and procedures ensure operational in-store training for all new staff. Subordinates leave managed effectively.• Effective Client Interaction: Conduct Monthly review meeting with client and regional manager, monthly review of client business plan with Field Managers. Ensure that trade visit objectives are clearly communicated to staff and implemented and submit feedback to client.• Customer interaction: Regular trade visits to Wholesale and Retail customers. Conduct sales reviews with stores and with buying group Operations Managers.• Effective administration of Field Manager call cycles and all client deadlines submitted on time.• Budget Management: Monitor and control expenses within agreed budget parameters. • Sales Management: Achievement of volume growth targets, managing the trade waste budget and communicating budgets to Field Managers and Field staff.• Key Accounting responsibilities, especially in the Transkei Wholesale and Spar stores.

Andre Naude Skills

Fast Moving Consumer Goods Business Development Management Business Strategy Strategy Strategic Planning Business Planning Marketing Strategy Negotiation Sales Sales Management Retail Sales Operations Account Management Customer Relationship Management

Andre Naude Education Details

Frequently Asked Questions about Andre Naude

What company does Andre Naude work for?

Andre Naude works for Lancewood

What is Andre Naude's role at the current company?

Andre Naude's current role is Channel Head - Foodservice and Industrial.

What schools did Andre Naude attend?

Andre Naude attended Usb, Usb, Stellenbosch University, Rondebosch Boys' High School, University Of The West Of England.

What skills is Andre Naude known for?

Andre Naude has skills like Fast Moving Consumer Goods, Business Development, Management, Business Strategy, Strategy, Strategic Planning, Business Planning, Marketing Strategy, Negotiation, Sales, Sales Management, Retail.

Who are Andre Naude's colleagues?

Andre Naude's colleagues are Donovan Van Rooyen, Sibonelelwe Qashani, Devante Ganas, Mbulelo July, Zodwa Mvaxa, Cynthia Gouws, Chantel Bester.

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