Andre Smith Email & Phone Number

Stratford, Connecticut

Bridgeport, CT

• The WorkPlace is a company of ideas and actions, resources and initiatives — all designed to strengthen the workforce. Platform to Employment (P2E) is a national program serving the long-term unemployed. To date, P2E.
• Establish and maintain employer partnerships, culminating in employment opportunities for Platform to Employment members
• Monitor overall CT business community via various media sources to identify employment opportunities and potential employer partners
• Participate in outreach, business networking events and recruitment activities by coordinating and attending job fairs
• Follow-up with employers to gain feedback on client performance, retention, promotion and employer satisfaction.
• Work with Career Development Team to make adjustments to programs to ensure greater effectiveness in reaching outcomes for greater placement and retention

Norwalk, CT

• Led marketing strategy and execution for portfolio of business to business tradeshows with annual combined revenue of $40M and combined customer base of 100,000 buyers/sellers
• Created multi-channel marketing campaigns integrating Digital, Print, Social Media, Search Engine Optimization/Search Engine Marketing, Mobile and Industry Partnerships to drive annual growth in revenues and overall.
• Drove annual increases for four straight years across all corporate metrics – Customer Satisfaction, Customer Loyalty, Net Promoter Scores and increased attendance over 3% annually
• Built and managed $3M portfolio marketing budget for the three largest Reed Exhibitions events (products) – PGA Shows, National Hardware Show and SHOT Show
• Cultivated key relationships with association partners and industry publications - i.e.: PGA of America, National Shooting Sports Foundation and North American Hardware Retailers Association to develop reciprocal.
• Developed and executed extensive research projects that translated customer insights into actions to rebrand and reshape product offering

• Selected as member of team that created internal creative service department; saving over $100,000 annually in creative agency fees
• Collaborated with senior executives to create new, company-wide central marketing structure combing marketing resources, sharing best practice across events, outlining path for career progression among jr. associates
• Developed customer invitation program offering exhibitors a no cost marketing tool to reach thousands of customers before, during and post events
• Talent manager at multiple trade events
• Mentored and evaluated performance of 15 marketing associates to provide feedback for career advancement and training needs

Norwalk, CT

• Trafficked all ad materials for 17 assigned event guides, event signage, and sponsorships
• Proofread copy, design and placement of advertising in event guides for quality assurance
• Point of contact for outside contractors on all shipments of artwork, signage, and literature to events.
• Tracked customer shipments before, during and post event to ensure timely delivery
• Attended assigned events to facilitate the delivery of over 1000 products to new product showcases
• Edited 10 event websites weekly incorporating new sponsorship and advertising packages

• Fielded over 200 customer inquiries daily via email and phone
• Attended events to staff registration counters and assist show management office with streamlining responses to customer inquiries
• Led monthly meetings with internal departments heads to measure event successes and discuss improvement as expressed by customers

Bachelor Of Arts (B.A.), Business Economics (Focus Marketing & Communications), 3.0

Activities and Societies: Varsity Lacrosse, Member Athletes Awareness FactionMember Varsity Lacrosse Team Member Student Athlete Awareness.

Certification, Career Development

Activities and Societies: P2E AlumniIntensive 5 week Career Development Course, focusing on social media, networking, and strategic job.