The WorkPlace is a company of ideas and actions, resources and initiatives — all designed to strengthen the workforce. Platform to Employment (P2E) is a national program serving the long-term unemployed. To date, P2E has helped over 800 people in 17 metropolitan areas return to work. Platform to Employment is a national project working with companies and job seekers and has been featured on 60-Minutes, PBS, CNN and Fox Responsibilities: • Establish and maintain employer partnerships, culminating in employment opportunities for Platform to Employment members• Monitor overall CT business community via various media sources to identify employment opportunities and potential employer partners• Participate in outreach, business networking events and recruitment activities by coordinating and attending job fairs• Follow-up with employers to gain feedback on client performance, retention, promotion and employer satisfaction. • Work with Career Development Team to make adjustments to programs to ensure greater effectiveness in reaching outcomes for greater placement and retention

• Led marketing strategy and execution for portfolio of business to business tradeshows with annual combined revenue of $40M and combined customer base of 100,000 buyers/sellers• Created multi-channel marketing campaigns integrating Digital, Print, Social Media, Search Engine Optimization/Search Engine Marketing, Mobile and Industry Partnerships to drive annual growth in revenues and overall customer base• Drove annual increases for four straight years across all corporate metrics – Customer Satisfaction, Customer Loyalty, Net Promoter Scores and increased attendance over 3% annually• Built and managed $3M portfolio marketing budget for the three largest Reed Exhibitions events (products) – PGA Shows, National Hardware Show and SHOT Show• Cultivated key relationships with association partners and industry publications - i.e.: PGA of America, National Shooting Sports Foundation and North American Hardware Retailers Association to develop reciprocal marketing/advertising agreements • Developed and executed extensive research projects that translated customer insights into actions to rebrand and reshape product offering• Created sponsorship marketing materials and attended industry events to network, promote brands and drive new business • Designed sales presentation materials in collaboration with sales team of eight to support all sales needs across portfolio and over $2M square feet of sold event space• Motivated and mentored team of 10 marketing associates. Monitored day to day workload and workflow to ensure quality, effectiveness and increased productivity

• Selected as member of team that created internal creative service department; saving over $100,000 annually in creative agency fees • Collaborated with senior executives to create new, company-wide central marketing structure combing marketing resources, sharing best practice across events, outlining path for career progression among jr. associates• Developed customer invitation program offering exhibitors a no cost marketing tool to reach thousands of customers before, during and post events• Talent manager at multiple trade events• Mentored and evaluated performance of 15 marketing associates to provide feedback for career advancement and training needs

• Trafficked all ad materials for 17 assigned event guides, event signage, and sponsorships• Proofread copy, design and placement of advertising in event guides for quality assurance• Point of contact for outside contractors on all shipments of artwork, signage, and literature to events. • Tracked customer shipments before, during and post event to ensure timely delivery• Attended assigned events to facilitate the delivery of over 1000 products to new product showcases• Edited 10 event websites weekly incorporating new sponsorship and advertising packages

• Fielded over 200 customer inquiries daily via email and phone• Attended events to staff registration counters and assist show management office with streamlining responses to customer inquiries• Led monthly meetings with internal departments heads to measure event successes and discuss improvement as expressed by customers