Digital marketing manager with over 10 years' experience and a proven track record of growth and performance optimisation in B2C and B2B companies. I have led integrated digital marketing strategies for fintechs, cryptocurrencies and consulting firms, delivering significant improvements in customer acquisition and brand development based on business growth indicators (CAC, LTV and ROI). Proven ability to lead cross-functional marketing teams (Performance, Content, CRM, SEO, Social Media and Data Analysis), generating results in omnichannel campaigns, including paid and organic channels. Experience in:✔️ Integrated digital marketing strategy (organic, content marketing, PPC, CRM automation, affiliates and other channels).✔️ Customer acquisition and retention strategies with a focus on optimising ROI, reducing CAC and increasing LTV.✔️ Data and metrics analysis orientated decisions: solid experience in Business Intelligence to make performance decisions. ✔️ Content and branding strategy for digital and offline channels.✔️ Experience in managing agencies and marketing and business partners. ✔️ Building and managing marketing budgets for campaigns, actions and strategic partnerships. ✔️ Leadership and management of cross-functional marketing teams (performance, growth, CRM, SEO, content, social media and data analysis). Other skills:✔️ International academic and professional experience (UK and Spain). Fluent English and Spanish. ✔️ Strong analytical and problem-solving skills, with a focus on ROI and campaign performance;✔️ Expertise in scaling marketing efforts for high-growth environments;✔️ Proven ability to align marketing strategies with business objectives for long-term success;✔️ Explorer and enthusiast of emerging technologies (Web3, AI, automation) and their applications in marketing.Hobbies:Outdoor cyclist and musician in his spare time.