Responsible for leading the Ultrasound business in Latin America and the Caribbean.Design and implement the regional commercial strategy and its adaptation to each country of the cluster.Search for local partners and distributors in each country of Latin AmericaTransformation and development of direct, indirect and non-traditional commercial channels.Motivate high performance teams in highly changing social, political and economic markets.Conversion of digital channels, platforms, and social networks to commercial tools.Lead the generation of relationships with clients and reference sites.

Develop and lead the business & distributors of Latin America in the execution of the company strategies that increase profitability to maximize sales objectives. Manage, recruit, train, develop staff, and prepare/manage the regional budget to include educational speaker programs and business plans.Develop a full understanding of the content and then execute the regional business plan to achieve the fulfillment of plan objectives/requirements.Execute regional level account targeting strategy to fulfill regional account targeting strategy requirements.Manage customer needs assessment.Manage critical regional account relationships and set account relationship development objectives for regional staff.Manage regional resource allocation.Monitor regional program/initiative effectiveness.Monitor performance against strategic account management objectives/directives.Ensure performance requirements are met for the region (# orders per day, market share goals).in the execution of the company strategies that increase profitability to maximize sales objectives. Manage, recruit, train, develop staff, and prepare/manage the regional budget to include educational speaker programs and business plans.Develop a full understanding of the content and then execute the regional business plan to achieve the fulfillment of plan objectives/requirements.Execute regional level account targeting strategy to fulfill regional account targeting strategy requirements.Manage customer needs assessment.Oversee regional account relationship development/management.Manage critical regional account relationships and set account relationship development objectives for regional staff.Manage regional resource allocation.Monitor regional program/initiative effectiveness.Monitor performance against strategic account management objectives/directives.Ensure performance requirements are met for the region (# orders per day, market share goals).

Marketing Professor for university and master degree.

Design, implementation and administration of the marketing plan and annual budget. Management of the digital channels and the application of business plans for each business unit. Development and management of CRM and new businesses in Latin America. Market analysis and identifying opportunities for growth. Business planning. Promotion, press and communication of the various product lines in each country.Management of distributors and indirect marketing channels. Sales force training. Analysis, implementation and management of non-traditional business. Management and evaluation of digital campaigns and social networks.

Management of the ultrasound business line to the region including pricing strategy, positioning and development of the product line.

Business development based in a multi-disciplinary approach and a detailed strategy for growing the company in desirable ways, which involve administration, commercial, financial, legal, marketing and advertising departments.

New Businesses and Markets Analysis, Improve & Development of Products, Quantity and Quality Information Management, Market Research, Commercial Projects Valuation.

Competitors, Market and Sales Analysis, Market Share, Marketing Information Systems, Quantitative and Qualitative Analysis for Strategic Decisions, Commercial Events Organization.

Commercial Project Valuation, Risk Analysis, Companies Valuation, Debts Restructuring, Collections.

Risk and Current Account Analysis in the Hypermarket and Wholesale Channels.

Administrative and Management Control in Commercial Projects. Sales Force, Deposits, Offices and Vehicle Control. Outsourcing of operative processes.

Current Accounts Control, Customer Assistant.