Within the Product & Customer Marketing area, I am responsible for orchestrating the entire community strategy, as well as the engagement and delight of B2B customers. Among my projects and responsibilities, I highlight:-Conceptualization and execution of RD Conecta, the exclusive community and education space for RD Station customers and partners. In this role, I am responsible for connecting areas such as Product Marketing, CX, Customer Success, Product, and Growth so that the community becomes a source for various initiatives.- Management of the RD Conecta community. The community includes exclusive groups such as the Ambassadors group and an online forum, where my main focus is to foster a cultural shift towards engagement in this type of community, promoting a closer relationship between the RD Station ecosystem and customer members.- Management of the Ambassador, Customer Content Creators, and Beta-Testers programs.- Production of exclusive events and experiences for customers.- Planning and executing campaigns for customers focused on cross-sell, upsell, and education, in partnership with Product, CX, CS, Sales, PMM, and Demand Gen teams.- Development of educational actions to drive revenue expansion and retention.- Repositioning the multi-product RD Station customer community.- Integration of the community into the customer journey.- Creation of strategy, narrative, and curation of customer success stories.- Data and performance analysis of customer engajament, relationship, adoption and revenue metrics.In addition to community management, I work on the planning and production of RD Summit, focusing on customers. RD Summit is the largest Marketing, Sales, and Ecommerce event in Latin America, and my involvement includes:- RD Station customer experiences, such as exclusive lounges, events, and celebrations.- Speaker curation for the event in 2023 and 2024.- Community activations.- Ticket sales campaigns.

Strategic planning focused on inbound marketing;Support in the strategic optimization of RD Station Marketing and RD CRM;Business model analysis and inbound campaign performance review;Strategic risk management, contributing to churn reduction;Proactive strategic support and monitoring of clients in a non-account-managed model;Reactive strategic customer service;Support in the development and delivery of training sessions for clients and partners;Support for the Enablement team in identifying training needs for the team, as well as planning and organizing training sessions, workshops, role-plays, and sharings;Head of the Get Ready and Get Better initiative (planning and execution of 1-to-many trainings for clients and partners);Head of the Happiness Index between 2021 and 2022;Contribution to improvements in customer success and customer experience areas.

Provinding amazing experiences for women.

Structuring of the B2B CS department;Onboarding;Retention and management of the customer portfolio;CS team management;Development, implementation, and management of metrics;Development of CS strategies for expansion into new regions;Planning activities and objectives with clients.

Strategic planning;Implementation and monitoring of performance metrics;Development of data-driven improvement strategies;Coordination of administrative activities and the administrative team;Human resources;Personnel department routines (payroll, vacations, hiring, termination, etc.);Operational and analytical finance;Customer service;Creation, implementation, and improvement of internal processes to enhance the efficiency of methods and systems.

Responsible for the personnel department;Operational and analytical finance;Billing;Drafting commercial contracts;Customer service;Purchasing software and supplies.

Planning;Human resources;Assistance in the recruitment and selection process;Operational and analytical finance;Creation, implementation, and monitoring of internal processes;Customer service;Assistance in the development of internal integrations focused on the financial logistics of the system.

Atuação na área de tecnologia da INNE, desempenhando:Análise de projetos pré-incubados;Assessoria na criação de modelo e plano de negócios;Acompanhamento da aplicação das ações do incubado, discutidas e determinadas em conjunto com a INNE;Promover networking, tanto com intuito de promover a INNE, quanto para o incubado ser reconhecido no meio business;Participação em eventos de empreendedorismo;Organização da área de tecnologia da INNE (fluxos, metas, metodologias de trabalho).

Análise do fluxo de caixa;Controle e lançamento de contas a pagar e a receber;Fechamento fiscal e contábil;Rotinas de departamento pessoal (férias, admissão, rescisão, folha de pagamento);Auxilio no planejamento de ações de endo marketing;Controle de comissionamento;Cobrança e negociação de pagamento;Compra de suprimentos internos;Emissão de contratos e documentos em geral;Atendimento ao cliente;

Lançamentos e conferência fiscal;Transmissão e registro de informações do Sintegra e Simples Nacional;Lançamento e conferência de duplicatas;Organização e arquivamento de documentos;Atendimento ao cliente.

Rotinas de departamento pessoal:Registro de admissões;Recebimento e contabilização de contribuições relativas ao departamento pessoal;Arquivamento e organização de documentos.