Andressa Oliveira Email & Phone Number

State Of São Paulo, Brazil

Execution of client needs mapping by offering solutions that meet the specific requirements of each project, with active participation in the end-to-end product implementation cycle, from conception to final delivery, following best practices standards. These developments included building various products, such as social listening modules (Insights), customer service systems (Services), and social media management (Social).Regular communication with global clients, including those in Latin America, the USA, and Asia, for alignment of expectations and ensuring the effectiveness of proposed solutions, as well as conducting training sessions to empower clients to efficiently use the platform in a self-service mode after implementation. Task management is also an important asset actively conducted using the ClickUp tool, which facilitates project progress tracking and work organization.Clients: AliExpress, Cielo, BYD, L'Oréal, USTA, Quicken, Japan Nexus Intelligence.

Implementation of projects within the Qualtrics platform, including the configuration and distribution of CX and EX surveys, tracking the customer journey from kick-off to project completion. Application of the look and feel of surveys in line with key visuals and brand identity materials of active brands, tailoring releases to customer preferences and best practices in surveys. Utilization of metrics such as NPS, CSAT, eNPS, and eSAT in user satisfaction results presentations. Development of benchmarks for use in results dashboards, which are built based on client briefings and enable deeper data analysis in various widgets formats. The environment facilitated the development of Text IQ logics, a text analysis tool, mapping sentiment and themes from respondent insights. The journey also provided exposure to integration processes, launches with intercepts, the use of SFTP, and the implementation of SSO authentication.The routine involves direct and regular contact with large, medium, and small-sized clients, serving multinational companies. As part of a LATAM team, internal communications (verbal and written) are conducted in English and Spanish. Additionally, I monitor and create project trackers, using the Scrum methodology on a day-to-day basis to organize workflow processes.Projects: Natura, Deloitte, Núclea and Colégio Santo Agostinho

São Paulo, Brasil

After attending the event as a visitor consecutively since 2015, I joined the support team for the tenth edition of the Comic Con Experience in Brazil, the largest geek event in Latin America, assisting artists in the Artists' Valley and managing the visitors' shopping experience.

Creation of weekly, monthly, and annual reports on brand performance across social media platforms, encompassing the health of comments on proprietary channel posts and conversations in open environments through social listening tools such as BuzzMonitor and Stilingue. Configuration of metrics collection rules for each channel and capturing results from Always On and dark posts, subsequently transformed into quantitative and qualitative analyses. These analyses included the nature of messages and most mentioned topics, enabling the suggestion of strategic approaches for brands based on data analysis. In the technical realm, I also contributed to insight development and guide creation on the same topic, supported by tools like Google Trends and Answer the Public. I converted briefings into analytical campaign materials, tracked trends, sent alerts for potential crises, and presented materials to involved clients.In the management domain, I directed the brands' tone of voice on platforms such as Facebook, Instagram, Twitter, TikTok, and YouTube, managed teams, provided support for the CRM team on Slack and Discord channels, monitored individual or overall goals, handled tickets, and directed to customer service. In tools like Confluence and Trello, I contributed to the development of instructive materials and automated backlog task queues.Clients included PepsiCo (19 brands such as DORITOS®, CHEETOS®, LAY'S®, eQlibri®, QUAKER®, TODDY®, TODDYNHO®, GATORADE®, H2OH!®, LIPTON®, and PEPSI®), Mitsubishi, Suzuki, Honda (2W and 4W), ACUVUE®, MamyPoko, and Hypera Pharma (13 brands including Buscopan, Neosaldina, Benegrip, Engov, and Mantecorp Skincare).Some of the campaigns and promotions worked on: PEPSI® Toma Essa, Isso é Muito CHEETOS®, LAY'S® Do Campo ao Pacote, Abra uma H2OH!®, DORITOS® Rainbow, ELMA CHIPS® O Salgadinho, RUFFLES® Maionese.

Responsible for monitoring the AbbVie and Allergan brands, acquiring knowledge about the pharmaceutical industry and specifically the areas of immunology, oncology, and ophthalmology. Development of monthly reports, insights including influencers and Key Opinion Leaders research, sending adverse event alerts and potential crisis notifications, creation of dashboards, and content classification using the NetBase and BuzzMonitor platforms, as well as direct communication with the client regarding the scope and execution of campaigns such as Tempo de Prevenir.

São Paulo, Brazil

English language instructor and monitor, responsible for conducting in-person and online classes for students of various ages, developing supplementary materials, performance evaluations, and management tasks such as using tracking spreadsheets, customer retention efforts, and updating the data platform.Additionally, this experience included active participation in the production of events with the Toki Patoki team through the development of semi-annual plans with local activities and larger events for clients and prospects, as well as the organization of spaces and decorations, combined with on and off-line event promotion, including the creation of posters, banners, and tickets using Adobe Photoshop and Canva.

São Paulo, Brasil

Role as a fanbase partner and organizer for various events promoted and sponsored by KCC, such as the Festival da Cultura Coreana and Brasil Hallyu Expo, held at the WTC Business Center in partnership with the Korea Creative Content Agency.

Postgraduate Degree, Communications And Marketing In Digital Media

Bachelor'S Degree, Advertising

Development of projects and campaigns for brands such as Alice (Healthcare Company), RK by KISS (Cosmetics) and Youse (Insurtech).