Responsible for all operations of UOL's Adsales Unit:- Adsales- Adtech, Ad Ops & Data- Affiliates & Ad Network- Programmatic marketplace / Publisher Trading Desk- Content Marketing solutions- Media planning & Insights for advertisers- Audience Analysis- New Products- Trade Marketing- Strategy- M&A Opportunities

The challenge: help company to change the advertising approach for the Brazilian digital market. Achievements: - changed the team approach to the market- strengthened the relationship with agencies- developed new formats- Structured a team to offer customized solutions and branded content projects. - Amplified the reach of the market. I lead a team of 30 people, including five managers. 10 sales offices that represent UOL in others states, besides one subsidiary in… Show more The challenge: help company to change the advertising approach for the Brazilian digital market. Achievements: - changed the team approach to the market- strengthened the relationship with agencies- developed new formats- Structured a team to offer customized solutions and branded content projects. - Amplified the reach of the market. I lead a team of 30 people, including five managers. 10 sales offices that represent UOL in others states, besides one subsidiary in Rio de Janeiro with three-person team- Led the process of choosing and hiring a new profile of professionals.- Implemented a portfolio of clients division by segments (Tech, Technology, Automotive, Health and Beauty, Finance, Travel, Beverages, Governmental and Public services, among others)- Hired and mentored young talents, who afterwards achieved important leverage of their careers, at UOL or hired for great positions by other players like Facebook, Google and Twitter.- Increased the revenue of his portifolio by 250% Show less

Leading and promoting discussions to develop the Brazilian digital advertising market among the main digital media players.

- I was a key person responsible for digital ad sales at the largest Magazine and Content producer in Latin America- Hired, managed and mentored more than 30 professionals, including specialist in ad sales, ad operations, custom projects, adsales marketing and post sales managing- Responsible for the commercial plan at the launching of the highest revenue digital projects of company: M de Mulher (women's portal), Casa.com (architecture and decoration site), Viajeaqui (travel portal)… Show more - I was a key person responsible for digital ad sales at the largest Magazine and Content producer in Latin America- Hired, managed and mentored more than 30 professionals, including specialist in ad sales, ad operations, custom projects, adsales marketing and post sales managing- Responsible for the commercial plan at the launching of the highest revenue digital projects of company: M de Mulher (women's portal), Casa.com (architecture and decoration site), Viajeaqui (travel portal), Exame.com (business and economy site), Capricho.com (teenager's site), among others.- Recognized 3 times as the best ad sales team of Brazilian market by Meio & Mensagem magazine (Most Admired Vehicle annual edition)Increased the revenue by over 400% during this period Show less

- Responsible for a clients portifolio of main agencies of Brazil for digital adsales

Responsible for a client portifolio of main agencies of Brasil for Pay TV and Direct Marketing adsales

Prospection, activation and renewal contracts for new, small and medium advertisers in magazine ad sales