Andrew Baker Email & Phone Number

Sydney, Australia

Leading, coaching and managing the marketing team in contributing to the achievement of organisation goals, through world class marketing techniques, strategies and team members.

Belrose, Nsw

Belrose Nsw Australia

Frenchs Forest

Achievements:• Increased the size of B2B and B2C audience (25% increase in website visits, 50% increase in search engine searches, 34% increase in weekly active users, 20% increase in Google Ads clicks) • Increased DataDot global brand consistency, appeal and awareness (51% increase in number of countries engaging with our digital content) • Delivered high quality, on-time and collaborative collateral and digital marketing content to meet the needs of DataDot corporate and sales functions (35% increase in average annual new business revenue)Accountable for:• Part of the management team contributing to overall company strategy• Identifying and coordinating B2B and B2C marketing opportunities including advertising, public relations, events, editorial and social media to grow brand awareness• Experience with managing staff in a leadership role• Designed and built multiple company websites using Wordpress CMS• Designing and managing the production of clear and consistent content aimed at enhancing customer acquisition, engagement and retention• Delivering content to website, EDM and social media channels• Managing a variety of stakeholder relationships including staff and suppliers• Monitoring and analysing campaign effectiveness and budget efficiency

Artarmon

Sports merchandise photography

Sydney Cbd, North Sydney

Achievements:• Successfully developed and implemented profitable marketing campaigns and seminar events, providing additional revenue and markets• Successfully developed and implemented company digital marketing strategy across website, EDM and social mediaAccountable for:• Providing advice to CEO on marketing strategy• Working with sales to determine campaign & pipeline management• Design, implementation and maintenance of website (HTML, CMS, Wordpress, SEO, Google Analytics)• Design, implementation and reporting on EDM (email newsletters)• Development and sourcing of content for email/blog/social media• Management and development of contact database (CRM)• Management of key supplier/stakeholder relationships• Analysis of marketing campaign performance and reporting• Maintenance of brand manual• Development and management of client and key stakeholder events• Management/implementation of design and creation of collateral (Adobe Photoshop, Illustrator)

North Sydney

Achievements:• Created new brand image, collateral and online presence for companyAccountable for:• Developing and managing company brand

Concord, Nsw

Achievements:• Reinvigorated supporter and ex-player loyalty with Wests Tigers 2008 Rugby League Centenary program• Seamless implementation of new retail entity adding $1 million to club turnoverAccountable for:• Managed Wests Tigers 2008 Rugby League Centenary program including event management, promotion and communication• Worked with Merchandise Manager to develop, promote and sell Wests Tigers retail entity shopfront and website

Concord, Nsw

Accountable for: Working with Merchandise Manager to develop, promote and sell Wests Tigers retail entityAchievements: Seamless implementation of new retail entity adding $1 million to club turnover

Bondi Junction, Nsw

Accountable for: Managing Merchandise programAchievements: Redesigned retail shop layout and exceeded ‘05 Christmas budget in sales Developed and implemented Excel based stock management and reordering system, creating efficiency and reducing stock spend

North Sydney, Nsw

Accountable for: Managing client relationships in Asia-Pacific for inbound hardware service maintenance contracts signed in other regions Key clients including Cisco, AT&T, Hertz, Borders Coordinating company resources to ensure service level agreements were met, including engineer training and scheduling, logistics, call centre system usage and invoicing Developing and implementing customer service support plans and periodical performance reportingAchievements: Managed hardware maintenance services for over US$3 million in annual revenue and for over 15,000 units across Asia-Pacific Exceeded region-wide customer service level agreement performance average (96.5% actual to 95% target) Represented NCR Asia-Pacific and presented at Cisco global service meeting at Cisco head office in San Jose Represented NCR Asia-Pacific and presented at meetings with Cisco in Hong Kong and Taipei

Mississauga, Ontario, Canada

Bachelor'S Degree, Business (Major In Marketing)

Advanced Diploma Of Business, Sports Marketing

Associate Diploma, Business (Commercial Data Processing)

Education record