Andrew Benefield Email and Phone Number
Andrew Benefield work email
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Andrew Benefield personal email
If you need to optimise your business performance, develop scalable operating models & value propositions to attain stronger financial results, I can help. With 25+ years’ experience in licensing, franchising and distribution working with organisations that include start-ups & billion-dollar global in retail, food, beverage, convenience, hospitality, and health care, I formulate robust & actionable strategy and execute its practical implementation. I help organisations attain REAL business results – from growing market share, expanding networks, penetrating niches & improving margins; to increasing efficiency, attracting talent, and turning around performance.☏ 0413 389 500✉ andrew@benefield.com.auKEY STRENGTHS► BUSINESS TURNAROUND: I breath new life into sluggish businesses & revive flagging brands, jump-starting the engines those that have run out of steam. With a balanced mix of energy & business smarts, I build strong growth momentum to outdistance entrenched competitors through the overall optimisation of brands & customer experience. ► HIGH PERFORMANCE CULTURE: I champion a positive culture, impacting people, team productivity & overall organisational success. I actively promote an environment where teams are aligned behind a common goal & where all team members are empowered knowing they are key success. ► OPERATIONAL LEADERSHIP: I’m expert at finding innovative solutions to problems while determining what processes need to change, and I can keep a team focused on what is important in times of unrest. I orchestrate productivity improvements, reduce costs, eliminate process inefficiencies, enhance customer value, & align processes to overall business goals.Outside of work, I’m a co-driver in motorsport, and I crew on off shore racing yachts – same as in my work life, I work best in supporting roles with visionaries who need practical outcomes (and want to win). If you need a leader to deliver innovative strategies to boost your business performance, get in touch. I welcome contact.
Soul Origin
View- Website:
- soulorigin.com.au
- Employees:
- 400
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National Franchise Development ManagerSoul OriginSydney, Nsw, Au
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Chief Development OfficerChatime Group Jan 2020 - PresentSydney, AustraliaLooking for great new locations and business partners for our Chatime and Goobne Oven Roasted Chicken restaurants
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Head Of Franchising And LeasingChatime Sep 2019 - Jan 2020Sydney, AustraliaOn the look out for awesome franchisees and great locations to help them have fun opening a tea brewery -
Business Development Director AnzLuxottica Nov 2018 - Sep 2019SydneyDeveloping channels for acquiring new customers, including exploring potential business acquisitions, strengthening relationships with major health funds and developing partnerships with corporate and professional associations. -
Franchise Director AnzLuxottica Mar 2017 - Nov 2018Sydney, AustraliaWorking to develop a long term strategy for franchising of OPSM and Laubman and Pank stores in Australia and New Zealand. An interesting challenge to combine the technical skills of optical healthcare professionals with the retail skills to sell the worlds greatest fashion brands.
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Principal Frandata AdvisoryFrandata Australia May 2016 - Nov 2018Sydney, AustraliaAs the Principal Advisory I spend time immersed in client businesses to help them build management competency and execute strategy. Projects include the role at Luxottica, structuring Montezuma's Mexican Restaurants for growth and launching an exciting new food concept Poke Bowl with growth to 5 restaurants.FRANdata is the only research resource in the world that provides entirely objective data and analysis about franchising. We invest significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights to our clients. We apply our understanding of franchise market and industry forces to develop long-term strategic perspectives and actionable plans. -
Chief Executive OfficerCookie Corporation Pty Ltd - Mrs. Fields And Cookie Man Oct 2006 - Mar 2016SydneyCookie Corporation is the owner of the Cookie Man brand and the Australian Master Licence for the Mrs. Fields brand. During my time here I built a management team that transformed the Mrs. Fields brand from a small cookie store chain to a national network of Bakery Cafe's, whilst acquiring and integrating the Cookie Man brand which brought with it domestic manufacturing capability to replace the imported Mrs. Fields product. Formally competitors these two brands now have their own unique strategies in the market place, targeting different channels of distribution and maximising output from the Sydney based Dough Factory. Whilst the business hit many goals the proudest achievement was being ranked in the Top 10 Australian Franchises for 7 years in a row, based on franchise satisfaction. Proof that our programs to support franchisees to grow their businesses, develop their teams and maximise their potential were well regarded.Mrs. Fields takes the World's Favourite Chocolate Chip Cookie to market through a growing chain of over 50 franchised outlets. The Mrs. Fields Bakery Cafe model is unique to the Australian business and as well as attracting new franchisee's, has enticed the Cookie Man franchisees to convert to the Mrs. Fields system.The Cookie Man brand was established in Australia in 1958 and now features outlets in India, Middle East and China. Reinvigorated the Cookieman brand is now expanding in wholesale channels with unique packaged products.
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Franchisee And Business CoachActioncoach Feb 2005 - Dec 2006SydneyAs a Licensee of Action Coach I provided guidance and support to a range of small to medium business owners, to overcome their challenges with business leadership, systems, sales and marketing. I continue to have contact with many of those clients today as their businesses grow and flourish.• Runner up for Global Rookie of the Year, from an estimated 120 coaches who commenced in the last 12 months, • Setting a new global record for the fastest time to achieve the platinum sales level and number of concurrent clients,• Winner “Best Client Results Award”, Action International Conference,• One of my clients listed 12th on the BRW Young Upstarts Listing, based on the increase in revenues and profits we achieved -
Retail ManagerCaltex Australia Apr 1999 - Feb 2005SydneyAs part of the senior management team I was responsible for the retail channel including 839 company and franchise retail outlets representing $1.2billion in assets and 900 company staff across merchandising, retail operations, development, property and engineering functions. It was a challenging time at Caltex as we firstly developed the franchise model for the convenience store network "Starmart" and managed the disruption as Coles and Woolworths joined the market with petrol discount vouchers. The later in a joint venture with Caltex and some of it's franchiseesOther positions at Caltex included:• Retail Operations Manager,• State Manager,• Franchise Development Manager,• Executive Assistant to General Manager of Marketing(This role was responsible for ensuring implementation of the business plan across all marketing units)
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Marketing And OperationsYum Restaurants - Kfc And Pizza Hut Sopac Jun 1992 - Aug 1997Sydney, AustraliaYum or Pepsico International as it was then, proved a great learning ground for how to use process and systems to develop people across multiple locations. I spent time in marketing and in the field managing a network of stores. The greatest challenge was time spent establishing trials of KFC Delivery and "All You Can Eat" buffets
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National Sales Marketing ManagerMetro Hotels Apr 1988 - Mar 1992Sydney, New South Wales, AustraliaBuilding a sales team and marketing strategy to maintain occupancy rates as the company doubled the number of properties under management and tripled the number of rooms availablle.
Andrew Benefield Skills
Andrew Benefield Education Details
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Macquarie Graduate School Of Management (Mgsm)Marketing And Management -
Marketing And Management
Frequently Asked Questions about Andrew Benefield
What company does Andrew Benefield work for?
Andrew Benefield works for Soul Origin
What is Andrew Benefield's role at the current company?
Andrew Benefield's current role is National Franchise Development Manager.
What is Andrew Benefield's email address?
Andrew Benefield's email address is an****@****.com.au
What schools did Andrew Benefield attend?
Andrew Benefield attended Macquarie Graduate School Of Management (Mgsm), The University Of Auckland.
What skills is Andrew Benefield known for?
Andrew Benefield has skills like Management, Retail, Business Planning, Business Strategy, Negotiation, New Business Development, Marketing, Strategic Planning, Strategy, Marketing Strategy, Business Development, Operations Management.
Who are Andrew Benefield's colleagues?
Andrew Benefield's colleagues are Elizabeth Cornish, Joey Yau, Violet Lopez, Alvin Concengco, Akm Moktadir Alam, Charlie Lawson, Stefanny Ivanka.
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Andrew Benefield
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