Divining great public speaking and inspiring audiences to action. Connecting stakeholders, clients and customer through engaging story telling. Delivering results through masterclasses, key note speeches and coaching.With thanks to:Circle Health Group, Medica Healthcare, Unilever Plc, Vegavend, IQM Software

Key Responsibilities:• Strategic team leadership role, with budget responsibility for delivery of annual B2B integrated marketing plan. From go-to-market planning through to mobilisation and analysis for over 200 UK blue-chip clients, and their B2B2C audiences.• Driving engagement, thought leadership and content strategy for organisational health and corporate wellbeing strategy across the UK. • Operating as a subject matter expert. Managing B2B marketing in connected corporate… Show more Key Responsibilities:• Strategic team leadership role, with budget responsibility for delivery of annual B2B integrated marketing plan. From go-to-market planning through to mobilisation and analysis for over 200 UK blue-chip clients, and their B2B2C audiences.• Driving engagement, thought leadership and content strategy for organisational health and corporate wellbeing strategy across the UK. • Operating as a subject matter expert. Managing B2B marketing in connected corporate healthcare, including B2B2C engagement and D2C digital delivery.• Supplier Management: print, design, social media/influencer and creative agencies. Key Achievements:• Introduction (in 2022) of workplace-health Influencer and social media strategy to drive significant growth in the workplace wellbeing thought leadership. With influencer activation via seminars, webinars, and academic white papers. Delivered proven KPI increases in engagement, reach and action via CRM integration and social media activity.• Drove the core strategy, brand story and value proposition development of mental health services rebrand and relaunch. Which resulted in a simpler narrative and articulation of the full spectrum of workplace mental health services available. Including full marketing mix and sales support activity to ensure targets were exceeded 2019-2022.• From 2019 on wards, moved to a “digital-first” integrated CRM decision maker contact strategy and e-journey, resulting in 55% average unique open rates and 22.3% unique click through and increased regular drumbeat of engagement. Show less

Key Responsibilities:• Working with many of the FTSE top 100 clients across the UK developing and delivering meaningful and effective whole of workforce health, wellbeing and fitness solutions.• Communicating and cutting through with the health agenda on gyms and fitness, wellbeing, emotional health and integrated health services effectively and efficiently in an increasingly noisy environment for the benefit of businesses and their employees.• Delivering annualised data-driven… Show more Key Responsibilities:• Working with many of the FTSE top 100 clients across the UK developing and delivering meaningful and effective whole of workforce health, wellbeing and fitness solutions.• Communicating and cutting through with the health agenda on gyms and fitness, wellbeing, emotional health and integrated health services effectively and efficiently in an increasingly noisy environment for the benefit of businesses and their employees.• Delivering annualised data-driven acquisition and retention campaigns to maximise memberships, reduce attrition and drive secondary spend across a national portfolio of 200 corporate fitness and wellbeing clubs.Key Achievements:• Owned significant healthcare service launches for high profile/ high value products to a value of £20m+, including total workforce health checks for JP Morgan, Silver Cloud mental health services launch for Tesco and integrated fitness suites at many blue-chip locations.• Owned annual employee facing communications campaigns to engage and drive uptake of Nuffield Health wellbeing services in over 120 organisations across the UKI including innovative gamification strategy to increase engagement and significantly reduce cost (approx. 30% saved) of annual campaign role out.• Negotiated and delivered on brand promise in support of high-profile sports and fitness linked corporate events, including Barclays Wheels for Change, HSBC Triathlon, JP Morgan challenge. Show less

Key Responsibilities:• B2B and B2C marketing promotion of 3 regional hospitals (Income £80m) to achieve targeted business growth. • Stakeholder management of senior consultants, GPs and NHS stakeholder engagement to keep BMI services front of mind during commissioning and patient consultation.• Ownership of regional CPD events in conjunction with University of Surrey and local CCG to deliver medical professional seminars and symposia. Key Achievements:• Successfully… Show more Key Responsibilities:• B2B and B2C marketing promotion of 3 regional hospitals (Income £80m) to achieve targeted business growth. • Stakeholder management of senior consultants, GPs and NHS stakeholder engagement to keep BMI services front of mind during commissioning and patient consultation.• Ownership of regional CPD events in conjunction with University of Surrey and local CCG to deliver medical professional seminars and symposia. Key Achievements:• Successfully delivered large scale GP education events, as well as securing a highly influential joint contract with University of Surrey/NHS post-grad centre to deliver and brand the annual education programme.• Whilst in post, returned GP referral growth of over 11% in the high value specialties of orthopaedics and women’s health.• Planned and executed a key growth Business Development strategy in self-pay areas such as cosmetic surgery resulting in 81% fulfillment of booked consultations and 31% conversion to paid procedure. Show less

Offering bespoke and tailored marketing communication services to SME's in the South East of England. Specialising in customer acquisition, retention and CRM Strategies to maximise ROI and growth potential.

Key responsibilities:• This team leadership role combined strategic marketing planning and management with new product development, budgeting and acquisition sales promotion. • Brand management - Wellness Gyms. Providing continuing innovation and promotion of gym membership, customer engagement, retention modelling and sales acquisition across the full marketing mix. Including delivery of gym re-brand and launch initiatives of new sites and gym refits. • Public relations and media… Show more Key responsibilities:• This team leadership role combined strategic marketing planning and management with new product development, budgeting and acquisition sales promotion. • Brand management - Wellness Gyms. Providing continuing innovation and promotion of gym membership, customer engagement, retention modelling and sales acquisition across the full marketing mix. Including delivery of gym re-brand and launch initiatives of new sites and gym refits. • Public relations and media relations management from reactive crisis response through to proactive thought leadership and earned, industry and public PR opportunities. Key Achievements:• Successfully driving a 50% cut in cost per acquisition through the introduction of economies of scale in media buying for peak membership acquisition periods.• New product development and brand extension. Including end-to-end research and launch of a budget gyms brand, plus Small Group PT product and deployment of the core retention strategy• Online and social media transformation. During my tenure I was responsible for a core strategic shift to on-line marketing approaches and embracing new technology to lower cost of sales and improve targeted marketing and analytics. Show less

Project Manager - E-billing and online customer loyalty scheme. Incorporation of a number of strategic partners into the successful design, promotion and launch phases of a region wide consumer goods online customer club backed by the utility brand.Direct marketing campaign management - Home Plus Insurance. Production, implementation and tracking of on-going DM Customer acquisition programmes, including segmental data analysis and targeting to achieve growth inline with time-scaled… Show more Project Manager - E-billing and online customer loyalty scheme. Incorporation of a number of strategic partners into the successful design, promotion and launch phases of a region wide consumer goods online customer club backed by the utility brand.Direct marketing campaign management - Home Plus Insurance. Production, implementation and tracking of on-going DM Customer acquisition programmes, including segmental data analysis and targeting to achieve growth inline with time-scaled income targets.Legionella services and laboratory branding NPD into a growth sector through tendering and contract acquisition processes, including use of business modelling, budgetary analysis and delivery to KPI's. Show less