Andrew Holmes Email and Phone Number

The INFORMED-CHOICE Partnership was created in response to a recognized need to test supplements for inadvertent contamination with banned substances (against the World Anti-Doping Agency list) via a cost-effective, reliable and high integrity service.Our mission is to provide athletes, coaches, advisors, parents, etc. with an INFORMED-CHOICE with regard to supplements, as part of a general approach to risk management.

• Promote MAGIS Group’s Optimal Performance Under Stress (OPS) model to target audiences who routinely are exposed to stressful environments. Major clients include: U.S. Military Special Operations Command, U.S. Army, Colorado State University-Pueblo football team, and Reno Police Department.• Provide education and training on nutrition, supplement safety, and the physiology of metabolism/energy production

-Develop and maintain domestic and overseas military GNC accounts. -Train and develop staff on knowledge of supplements and selling to prospective clients.-Work with universities concerning clinical trials and studies based on Athletic Edge current supplements and new formulations.-Develop marketing strategies based upon sales trends and industry statistical data.-Set up national promotional events and coordinate events with managing staff and promo personnel -Boost exposure to Athletic Edge supplements through multiple channels.

Established the first Complete Nutrition store in Colorado and firmly establishing the brand by taking a market with mid-category expenditure and “capturing significant market share over the competitors.Sales• Consumer Expenditures (2013) in Vitamins/Nutrition Supplements CapturedMid Category Development Index-93 (under indexed)High Brand Development Index (dollars captured in the market) 126 (over indexed)• Generate $1 million in sales in 15.5 months• Maintain monthly margins well above industry standards. • Achieve $486.85 SPQF compared to national average of $341 (sales per square ft)Marketing• Conceptualize and execute a comprehensive customer acquisition strategy that successfully generated and maintained a customer base of 7,000 • Development of marketing campaigns and promotional events to increase customer traffic that resulted in 10% increase in monthly sales • Developed role as a Sports Nutrition Specialist for the Military to address performance and safety needs of enlisted soldiers and airmen

• Elevated doubled annual sales from in less than two years in a depressed market. • Increased average unit per transaction to over 2.5 items per transaction• Improved monthly margin to from within 4 months of ownership

All GNC stores purchased were classified as “under-performing” by the corporation due to overall net losses Sales Performance• Carson City, NV: increased annual sales by 2.5 times, increased the number of items sold per transaction, and increased monthly profit margin within 6 months of ownership. • Scottsbluff, NE: doubled annual sales to over, achieved the highest monthly sales in franchise history, elevated monthly margin and doubled the average transaction value to • Hays, KS: doubled annual sales, increased average sale, and doubled the average number of units sold per transaction.

Sales Engineer • Provided assessment and analysis of electrical distribution equipment needs• Recruited new sales engineers• Established new customer accounts