Andrew Kirschner Email and Phone Number
With a career spanning top global sports and entertainment brands, I’m a Swiss-army knife of marketing and strategy expertise, ready to solve any challenge. I combine creativity with strategic insight to launch products, craft compelling narratives, and develop positioning strategies and sales enablement tools that drive revenue growth. At my core, I’m a change agent, drawn to highly competitive environments where I can tackle complex challenges and partner with everyone from the c-suite to entry level executives.As a team leader, I take pride in mentoring and have built a reputation for identifying and developing talent with my "TIP" management pillars. I thrive on helping teams reach their full potential, fostering innovation, and delivering impactful results.Areas of ExpertiseProduct Marketing | Product Strategy | GTM Strategy | Data-Driven Marketing | Vertical Marketing | Sales Enablement | Content Creation | Storytelling | Presentations | Marketing Collateral | Team Development & Leadership | Data Analysis | B2B Messaging & Positioning | Account-Based Marketing | Project Management | Market Research | Thought Leadership
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Director Of Product Strategy And GrowthLearfieldNew York, Ny, Us
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Director Of Product Strategy And GrowthLearfield Jun 2021 - PresentNew York, New York, United StatesI lead the Go-to-Market (GTM) strategy for the digital and technology product portfolio, including new product launches. My focus is on crafting compelling messaging and positioning that clearly communicate the value and benefits to target customers. I develop a range of product marketing collateral, from sales enablement materials to presentations and case studies, to support sales efforts.Key achievements include building the Connected TV (CTV) GTM strategy from the ground up, which drove seven-figure revenue in its first year and doubled in the following years. I also spearheaded the launch of LEARFIELD’s first NIL product, leading a senior executive task force to develop packaging, pricing, sales training, and marketing collateral. I also revamped the data and digital GTM strategies, launched "Clubhouse," an online hub for product information and sales tools—and contributed to executive committees shaping strategies for the metaverse and generative AI. -
Director, Marketing ServicesThe Walt Disney Company Jun 2014 - Feb 2021New York, New York, United StatesLed a dynamic team specializing in Account-Based, Vertical, and Sports Product Marketing. My team supported a 75+ person ad sales force by providing collateral for RFP responses, recaps, and consultative meetings. I developed comprehensive product marketing materials for Disney’s sports, entertainment, streaming, data, and ad technology products across television, digital, social, and mobile platforms.Key achievements include successfully overhauling ESPN’s NBA Go-to-Market strategy, resulting in a complete sellout of all top tier marketing packages within two years, and developing Disney’s vertical Go-to-Market strategy, messaging and positioning. -
Associate Director, Marketing ServicesThe Walt Disney Company Jun 2012 - Jun 2014New York, New York, United States
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Sr. Manager, Marketing ServicesThe Walt Disney Company Nov 2008 - Jun 2012New York, New York, United States
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Manager, Ad Sales MarketingLifetime Networks Jul 2005 - Oct 2008
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Marketing AnalystNbc Universal Jul 2004 - Jul 2005 -
Marketing CoordinatorUniversal Television 2002 - 2004 -
Sales Asst.Usa Networks 2001 - 2002
Andrew Kirschner Education Details
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(1) Strategy (2) Marketing (3) Entertainment, Media And Technology -
Economics
Frequently Asked Questions about Andrew Kirschner
What company does Andrew Kirschner work for?
Andrew Kirschner works for Learfield
What is Andrew Kirschner's role at the current company?
Andrew Kirschner's current role is Director of Product Strategy and Growth.
What schools did Andrew Kirschner attend?
Andrew Kirschner attended Nyu Stern School Of Business, Brandeis University.
Not the Andrew Kirschner you were looking for?
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Andrew Kirschner
Educational Leadership | Human Resources | Team Building | Research | Writing | Project Management | Student Organizations | Public Speaking | Curriculum Design | Data Analysis | HistoryNew York, Ny -
Andrew Kirschner
New York, Ny7tract.app, gmail.com, artwithimpact.org, gmail.com, gmail.com, qedgroupllc.com, theygotacquired.com3 +163135XXXXX
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