As Vice President & Managing Director of SI EQ, an agricultural equipment agency within the MHP/Team SI family of companies, I am responsible for managing the roughly 27-person team, ensuring financial success for the agency, hiring and workload management, and client success.Accomplishments include:- Generated over $4.5 Million in new yearly revenue in my first 12 months, growing overall company revenue by 34% and resulting in the highest revenue and profit amounts in company history.- Developed, organized and led a 2-day company summit for 27 team members, as well as presented the keynote address.- Re-structured company departments and leadership to generate a more effective org chart.- Led large operational changes, including a shift from annual planning to quarterly, onboarding a new reporting platform, and the development of new services.- From 2022 to 2024, drove a 65% increase in revenue.- Developed new division, GTM strategy & team structure.

At JCS Strategy Group, our team of 50+ consultants collectively boasts over 500 years of experience in the beverage industry. We're passionate about helping our clients achieve their goals through tailored solutions and expert guidance, backed by a wealth of real-world experience and industry knowledge.

Consult with Ground Control on growth marketing & paid media strategy, while managing the business's primary marketing agency and creative partners. Work with leadership on high-level marketing and automation strategy and provide guidance and support with implementation

As the first full-time marketing hire at Ground Control, a commercial coffee equipment start-up, I was tasked with developing its first comprehensive marketing plan, driving significant growth through demand generation and developing content and GTM strategies (all while managing day-to-day marketing duties)Responsibilities Include:- Lead paid media strategy and buying across Paid Social (Linkedin, Facebook, Instagram, Reddit), Paid Search (Google), Display (Google, Contextual Partners), Audio (Spotify, Podcast Sponsorships) and more.- Lead organic media strategy and content creation across social, lifecycle and sales materials.- Define, measure and report on MQL and SQL metrics, and develop sales automation to equip inbound and outbound teams.Accomplishments Include:- Developed company's first comprehensive marketing plan and budget, which was presented and approved by leadership and investors.- Generated over $870K in sales pipeline with a 5.3x return on ad spend.- Drove over $250K in deals from MQLs during first three months, leading to a 35% increase in revenue compared to previous best quarter.- Generated a 5x increase in SQLs in 90-day period.- Increased engaged website traffic by 128% MoM through traffic-focused marketing tactics.- Led a company-wide rebrand across creative assets, web, social, print and more.​

Current. is an untraditional digital media consultancy specializing in revenue & sales-focused advertising channels and tactics, as well as website development & SEO.Current and past clients include Bar Fifty Dude Ranch, Wild Sweet William's Bakery, Ice Cube Putters, Verity Global Solutions, Pillar Clinical Research, Marian Consulting, Swiftspore Agency and Arkansas Cedar Cabins.

Responsibilities include: - Lead and manage the implementation and strategy surrounding Nurture™ By Team SI, a marketing automation and lead nurturing platform. Successfully implemented Nurture in over 150+ agricultural equipment dealerships, and have tracked over $15 Million in client revenue. - Assist in the oversight and day-to-day management of a 38-person marketing division.- Train all Senior Account Executives within SI EQ on data analysis, digital marketing best practices, and standard operating procedures.- Oversee and assist with data analysis for all SI EQ clients.- Monitor agriculture industry and digital media trends and test new strategies and platforms.- Monitor & implement new strategies in Paid Search, Display, Paid Social, CRM, Marketing Automation, Email Marketing and Influencer programs.Accomplishments include: - Lead and oversaw an agency-wide transition to Tableau reporting software.- Grew yearly department revenue by over $100,000 through new automation services and tactics.- Overhauled yearly planning process for all SI EQ John Deere dealers, leading to an overall increase in sales and client results.- Developed Facebook Marketplace service in conjunction with teams at Facebook, which lead to a 5% increase in monthly agency revenue.- Implemented dynamic inventory advertising programs for automotive and agriculture departments.- Drove a 39% Period-over-Period increase in client close rate through implementation of Google Customer Match campaigns

Responsibilities include: - Lead and manage the implementation and strategy surrounding Nurture™ By Team SI, a marketing automation and lead nurturing platform.- Manage 5 key accounts, with over $1 million in yearly ad spend.- Train all Senior Account Executives within EQ division on data analysis, digital marketing best practices, and standard operating procedures.- Oversee and assist with data analysis for all EQ division clients.- Monitor agriculture industry and digital media trends and test new strategies and platforms.

Responsibilities include:- Manage key relationships with 8 national John Deere dealer groups, with over 100 dealerships across the United States.- Manage, maintain and grow $2 million+ of yearly agency revenue.- Oversee all client digital marketing tactics such as SEM, Facebook ads, Display, pre-roll video, email marketing and marketing automation.- Form and maintain relationships with key accounts and clients.- Wrote copy and provided creative direction for Facebook, Gmail, Display and other forms of digital advertising.- Analyze current and historical data to inform current and future strategies.- Report and optimize client campaigns on daily, weekly and monthly basisAccomplishments include:- Lead development, branding and implementation of marketing automation and CRM solution for John Deere clients, Nurture™️- Grew yearly account revenue by 20%- Working with Facebook HQ, lead Team SI to become one of the first Facebook Marketplace for Business partners for Agricultural Equipment in the United States.- Developed correlation analysis for tracking client paid media results and sales, leading to complete overhaul of department processes.- Increased client market share by 62% year-over-year.

Responsibilities include: - Assisted AE’s with services for 10 national John Deere dealer groups, accounting for nearly $3 million in agency revenue.- Managed projects and tasks through agency internal departments.- Developed yearly analytics reports and provided insights and recommendations based on historical data and performance.- Optimized client digital and traditional marketing campaigns on daily, weekly and monthly basis.- Wrote copy and provided creative direction for Facebook, Gmail, Display and other forms of digital advertising.- Assisted in onboarding of new agency accounts- Managed implementation of new marketing automation solution, Nurture.- Managed and maintained advertising co-op procedures

Clients included: ARORA, Bank of Little Rock Mortgage, Hendrix College, Philander Smith College, The Capital Hotel, Arkansas Symphony Orchestra and more.Responsibilities: - Design and deliver websites, inbound programs, social media, marketing automation, SEO and related services, optimizing all available resources to deliver highest possible ROI for clients.- Document digital strategies as elements within integrated marketing communications plans, including calendar of activities, budgeted resources, key performance indicators, reporting methodologies and type/frequency of client meetings.- Establish KPIs, program objectives and agreements for weekly, monthly and annual deliverables within client engagements.- Evaluate, recommend, recruit and manage insourced and outsourced talent necessary to deliver high-performing digital programs.- Lead ongoing social media engagements; develop strategy, content, oversee implementation and client relationships.- Configure and manage analytics software; develop and report program metrics to client relationship managers and clients.Accomplishments:- Increased non-profit client’s social media reach and engagement by 800%- Generated over 150,000 organic engagements for two-day World Woman Summit while piloting a 10-person marketing team.- Mobilized a 400,000+ email drip campaign for a higher-education client. Built custom email templates and workflows in marketing automation software.

Responsibilities:- Supports relationship managers in delivering all aspects of firm services to clients, seeing that deadline; quality and service expectations are met on all assigned accounts and projects.- Assists and supports development and deployment of cloud-based software services such as online survey, inbound marketing and social media monitoring/management platforms.- Work closely with account and creative leadership to develop innovative, effective strategies integrated to “unified field” marketing communications plan.- Configure and manage analytics software; develop and report program metrics toclient relationship managers and clients.- Programs used include: Hubspot CRM, Buffer, Workamajig, Google G-Suite, Dropbox, WeTransfer, Adobe Indesign & Photoshop, Canva, Tito Ticket Management, Wordpress.org, Zoom Meeting, Dropbox, and Evernote

Wild Sweet William's Baking House is a critically-acclaimed local Arkansas bakery that generates almost half-a-million dollars in revenue each year with their delicious baked goods. Responsibilities and accomplishments included:- Developed and implemented online ordering system and e-commerce website- Increased cross-platform social media reach- Increased cross-platform social media engagement- Re-vamped website and increased online traffic by 500%- Create original, eye-catching content to promote cross-platform growth

Founder, and writer for A Social Millennial, an online blog focusing on giving a voice to millennial entrepreneurs, influencers, and visionaries. Accomplishments include: - Total engagement of interviewees of over 3 million users- Interviews with NAKID magazine editor-in-chief, videographer for The Chainsmokers, and lifestyle photographer for Hollister, Aeropostale, and Calvin Klein - Demonstrate strong writing ability

Social media marketing intern for Ice Cube Putters, an innovative company specializing in golf clubs and related apparel. -Created marketing campaigns for Instagram and Facebook-Create advertising content for promotional partners-Create original, eye-catching content to grow cross-platform following.

Founder of e-commerce clothing site. Reseller of high-end clothing brands, as well as a successful house brand. Accomplishments include:- Sales in 42 states and 39 countries - Grew cross-platform social media following to 14K followers and growing- Six thousand unique monthly website visitors, 89% of sales from Instagram - Sponsor of two NFL athletes- Featured in local and international publications - Experience in Google Adwords, Google Analytics, Instagram & Facebook promotion platforms, and website development

Head of marketing department for progressive and modern dentist office in Searcy, Arkansas. Re-vamped social media outlets, organized and carried-out a 5K event with over 250 local participants, made contacts at local and state-wide businesses and gathered over fifty sponsors for 5K event.

Responsible for the success of marketing campaigns in over 40 restaurants, and created a long-lasting relationship with a Fortune 500 company which will bring an estimated $20,000 in revenue for Noodles & Company. Also trained employees on marketing tactics, and communicated efficiently with customers.

Worked in a team of four and created marketing and promotional plans, with a focus on social media consistency and engagement in a small community. Improved business and both internet and foot traffic by implementing new social media outreach techniques and promotional strategies.

Researched and collected information on top products in the market, compiling and entering data for management team.