Andrew Li

Andrew Li Email and Phone Number

CEO of Zouk Group | Strategic Lifestyle & Hospitality Leader | Driving Growth & Profitability Globally @ Zouk Group
singapore, singapore
Andrew Li's Location
Singapore, Singapore, Singapore
About Andrew Li

I began my 20+ years career in hospitality as a ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฒ in ๐˜พ๐™Š๐™ˆ๐™Š ๐™‚๐™ง๐™ค๐™ช๐™ฅ and ๐™๐™ค๐™ช๐™ง ๐™Ž๐™š๐™–๐™จ๐™ค๐™ฃ๐™จ ๐™ƒ๐™ค๐™ฉ๐™š๐™ก๐™จ & ๐™๐™š๐™จ๐™ค๐™ง๐™ฉ๐™จ in Europe and Asia. The experience solidified my foundation in on-ground operations and sparked my interest in creating memorable experiences for guests. I went on to lead the ๐™‹๐™ง๐™ž๐™ซ๐™š ๐™‚๐™ง๐™ค๐™ช๐™ฅ as its ๐—–๐—ข๐—ข, successfully growing the brand to a premium lifestyle group with multiple F&B concepts in just two years. In my next role as the ๐—ฉ๐—ฃ ๐—ผ๐—ณ ๐—Ÿ๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—™&๐—• ๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜๐˜€ with ๐™‚๐™š๐™ฃ๐™ฉ๐™ž๐™ฃ๐™œ ๐™ƒ๐™ค๐™ฃ๐™œ ๐™†๐™ค๐™ฃ๐™œ, I had the opportunity to work directly with the groupโ€™s owners in developing the Nightlife/Entertainment vertical, designing new experiences, and forging partnerships to capture new audience segments with great success. Iโ€™ve also spearheaded the high-profile acquisition of the iconic Zouk nightclub and ZoukOut event arm in Singapore. Presently, Iโ€™m the ๐—–๐—˜๐—ข of ๐™•๐™ค๐™ช๐™  ๐™‚๐™ง๐™ค๐™ช๐™ฅ, where I lead a team of 500 across SG, MY, LV, and JP in establishing Zouk as a global lifestyle and hospitality brand. Iโ€™m hands-on in all aspects of operations, business development, marketing, and strategic business expansion plans. I thrive on tackling professional challenges head-on and attribute the brandโ€™s achievements to the supportive, talented, and motivated team I work with. Outside of work, staying active and grounded keeps me rejuvenated and sharp. Iโ€™ve completed several Ironman 70.3 races, pushing my personal limits. In addition, I like starting my day with meditation and an hour of exercise before hitting the ground running.I look forward to connecting and engaging with fellow professionals in the hospitality & lifestyle sector. I hope to gain new inspirations and perspectives on shaping the future of our industry.

Andrew Li's Current Company Details
Zouk Group

Zouk Group

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CEO of Zouk Group | Strategic Lifestyle & Hospitality Leader | Driving Growth & Profitability Globally
singapore, singapore
Website:
zoukgroup.com
Employees:
56
Andrew Li Work Experience Details
  • Zouk Group
    Executive Director
    Zouk Group Feb 2022 - Present
  • Zouk Group
    Chief Executive Officer
    Zouk Group Jan 2016 - Present
    Singapore
    Lead a strong team of 500 across SG, MY, LV, and JP in transforming Zouk into an award-winning global lifestyle & hospitality brand that spans nightlife, entertainment, and F&B. Oversee all aspects of operations, P&L, business development, marketing, and strategic expansion plans. Worked closely with local regulators, property owners/landlords, and key partners to expand the brand into multiple new verticals and strategic territories, achieving ๐Ÿฐ๐—ซ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐˜ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต between 2015 to 2022. Main spokesperson for Zouk, adept at handling various media/live interviews. ๐—ž๐—ฒ๐˜† ๐— ๐—ถ๐—น๐—ฒ๐˜€๐˜๐—ผ๐—ป๐—ฒ๐˜€: ๐Ÿฎ๐Ÿฌ๐Ÿญ๐Ÿฒโ€”๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ฒ๐—ป๐˜: Orchestrated move from iconic Jiak Kim location to Clarke Quay. Expanded ZoukOut event to PH, JP, HK, and other markets. ๐Ÿฎ๐Ÿฌ๐Ÿญ๐Ÿต: Secured FIVE GUYS franchise in SG & MY, achieving top performing stores in Asia. Launched Zouk Genting, a multi-concept space including Empire club, FUHU Bar & Restaurant, RedTail Bar, and RedTail Karaoke. ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฌ: First in market to pivot nightlife business in SG during COVID-19 to live streaming, pop-up F&B concept, spin classes, and cinema club. ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿญ: Launched 100K sqft Zouk Las Vegas, a multi-concept lifestyle entertainment establishment including new dining concepts FUHU Bar & Restaurant, RedTail Bar, and Famous Food Street Eats (inspired by Asian hawker culture) boasting a curated list of 16 stalls.๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฏ: Launched Zouk Tokyo, a two-level club in glitzy Ginza.
  • Genting Hong Kong Limited
    Vice President, Lifestyle And F&B Concepts
    Genting Hong Kong Limited Jan 2015 - Sep 2020
    Hong Kong
    Direct reporting line to and close working relationship with company owners. Led a team of 70+ team members (HQ, FOH & BOH) in developing Nightlife/Entertainment vertical and growing new revenue streams, with focus on capturing younger HNW and premium segments through designing new lifestyle experiences and forging strategic partnerships. Spearheaded large-scale acquisition of Zouk nightclub and ZoukOut event arm in Singapore, including working with legal and finance entities for due diligence and leading negotiations. Secured multi-million (SGD) funding from GHK Board to expand Zouk into all-encompassing lifestyle brand.
  • Prive Group
    Chief Operating Officer
    Prive Group Oct 2012 - Jan 2015
    Hong Kong
    Developed and oversaw expansion of the group from two clubs to a premium lifestyle group with 14 new F&B concepts including cocktail bars and Michelin-star restaurant within 2 years, achieving millions (HKD) in sales. Revitalised non-performing outlet into revenue making venue through rebranding and concept change. Grew head office team from 3 to 17 and led all aspects of group operations including marketing, business development, design, future concepts, senior recruitment, partnerships, and brand development. Managed regular shareholder engagement to balance expectations for returns whilst driving company growth through investments.
  • Four Seasons Hotels And Resorts
    Assistant Sales Manager
    Four Seasons Hotels And Resorts Mar 2012 - Aug 2012
    Hong Kong
  • Four Seasons Hotels And Resorts
    Guest Relations Manager
    Four Seasons Hotels And Resorts Aug 2009 - Aug 2012
    Hong Kong
  • Como Hotels And Resorts
    Graduate Management Trainee
    Como Hotels And Resorts Jan 2004 - Jan 2007
    London | Bangkok

Andrew Li Education Details

Frequently Asked Questions about Andrew Li

What company does Andrew Li work for?

Andrew Li works for Zouk Group

What is Andrew Li's role at the current company?

Andrew Li's current role is CEO of Zouk Group | Strategic Lifestyle & Hospitality Leader | Driving Growth & Profitability Globally.

What schools did Andrew Li attend?

Andrew Li attended Durham University, Beijing Language And Culture University.

Who are Andrew Li's colleagues?

Andrew Li's colleagues are Dana Hollinger, Evelyn Tan, Erwin Dominguez, Nehemiah Woodley, Manuel Sanchez, Zen Zy, Cheryl Bonifacio.

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