Andrew Li Email and Phone Number
I began my 20+ years career in hospitality as a ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ง๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฒ in ๐พ๐๐๐ ๐๐ง๐ค๐ช๐ฅ and ๐๐ค๐ช๐ง ๐๐๐๐จ๐ค๐ฃ๐จ ๐๐ค๐ฉ๐๐ก๐จ & ๐๐๐จ๐ค๐ง๐ฉ๐จ in Europe and Asia. The experience solidified my foundation in on-ground operations and sparked my interest in creating memorable experiences for guests. I went on to lead the ๐๐ง๐๐ซ๐ ๐๐ง๐ค๐ช๐ฅ as its ๐๐ข๐ข, successfully growing the brand to a premium lifestyle group with multiple F&B concepts in just two years. In my next role as the ๐ฉ๐ฃ ๐ผ๐ณ ๐๐ถ๐ณ๐ฒ๐๐๐๐น๐ฒ ๐ฎ๐ป๐ฑ ๐&๐ ๐๐ผ๐ป๐ฐ๐ฒ๐ฝ๐๐ with ๐๐๐ฃ๐ฉ๐๐ฃ๐ ๐๐ค๐ฃ๐ ๐๐ค๐ฃ๐, I had the opportunity to work directly with the groupโs owners in developing the Nightlife/Entertainment vertical, designing new experiences, and forging partnerships to capture new audience segments with great success. Iโve also spearheaded the high-profile acquisition of the iconic Zouk nightclub and ZoukOut event arm in Singapore. Presently, Iโm the ๐๐๐ข of ๐๐ค๐ช๐ ๐๐ง๐ค๐ช๐ฅ, where I lead a team of 500 across SG, MY, LV, and JP in establishing Zouk as a global lifestyle and hospitality brand. Iโm hands-on in all aspects of operations, business development, marketing, and strategic business expansion plans. I thrive on tackling professional challenges head-on and attribute the brandโs achievements to the supportive, talented, and motivated team I work with. Outside of work, staying active and grounded keeps me rejuvenated and sharp. Iโve completed several Ironman 70.3 races, pushing my personal limits. In addition, I like starting my day with meditation and an hour of exercise before hitting the ground running.I look forward to connecting and engaging with fellow professionals in the hospitality & lifestyle sector. I hope to gain new inspirations and perspectives on shaping the future of our industry.
Zouk Group
View- Website:
- zoukgroup.com
- Employees:
- 56
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Executive DirectorZouk Group Feb 2022 - Present -
Chief Executive OfficerZouk Group Jan 2016 - PresentSingaporeLead a strong team of 500 across SG, MY, LV, and JP in transforming Zouk into an award-winning global lifestyle & hospitality brand that spans nightlife, entertainment, and F&B. Oversee all aspects of operations, P&L, business development, marketing, and strategic expansion plans. Worked closely with local regulators, property owners/landlords, and key partners to expand the brand into multiple new verticals and strategic territories, achieving ๐ฐ๐ซ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐ ๐ด๐ฟ๐ผ๐๐๐ต between 2015 to 2022. Main spokesperson for Zouk, adept at handling various media/live interviews. ๐๐ฒ๐ ๐ ๐ถ๐น๐ฒ๐๐๐ผ๐ป๐ฒ๐: ๐ฎ๐ฌ๐ญ๐ฒโ๐ฃ๐ฟ๐ฒ๐๐ฒ๐ป๐: Orchestrated move from iconic Jiak Kim location to Clarke Quay. Expanded ZoukOut event to PH, JP, HK, and other markets. ๐ฎ๐ฌ๐ญ๐ต: Secured FIVE GUYS franchise in SG & MY, achieving top performing stores in Asia. Launched Zouk Genting, a multi-concept space including Empire club, FUHU Bar & Restaurant, RedTail Bar, and RedTail Karaoke. ๐ฎ๐ฌ๐ฎ๐ฌ: First in market to pivot nightlife business in SG during COVID-19 to live streaming, pop-up F&B concept, spin classes, and cinema club. ๐ฎ๐ฌ๐ฎ๐ญ: Launched 100K sqft Zouk Las Vegas, a multi-concept lifestyle entertainment establishment including new dining concepts FUHU Bar & Restaurant, RedTail Bar, and Famous Food Street Eats (inspired by Asian hawker culture) boasting a curated list of 16 stalls.๐ฎ๐ฌ๐ฎ๐ฏ: Launched Zouk Tokyo, a two-level club in glitzy Ginza. -
Vice President, Lifestyle And F&B ConceptsGenting Hong Kong Limited Jan 2015 - Sep 2020Hong KongDirect reporting line to and close working relationship with company owners. Led a team of 70+ team members (HQ, FOH & BOH) in developing Nightlife/Entertainment vertical and growing new revenue streams, with focus on capturing younger HNW and premium segments through designing new lifestyle experiences and forging strategic partnerships. Spearheaded large-scale acquisition of Zouk nightclub and ZoukOut event arm in Singapore, including working with legal and finance entities for due diligence and leading negotiations. Secured multi-million (SGD) funding from GHK Board to expand Zouk into all-encompassing lifestyle brand. -
Chief Operating OfficerPrive Group Oct 2012 - Jan 2015Hong KongDeveloped and oversaw expansion of the group from two clubs to a premium lifestyle group with 14 new F&B concepts including cocktail bars and Michelin-star restaurant within 2 years, achieving millions (HKD) in sales. Revitalised non-performing outlet into revenue making venue through rebranding and concept change. Grew head office team from 3 to 17 and led all aspects of group operations including marketing, business development, design, future concepts, senior recruitment, partnerships, and brand development. Managed regular shareholder engagement to balance expectations for returns whilst driving company growth through investments.
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Assistant Sales ManagerFour Seasons Hotels And Resorts Mar 2012 - Aug 2012Hong Kong -
Guest Relations ManagerFour Seasons Hotels And Resorts Aug 2009 - Aug 2012Hong Kong -
Graduate Management TraineeComo Hotels And Resorts Jan 2004 - Jan 2007London | Bangkok
Andrew Li Education Details
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Psychology -
Conversational Mandarin Course
Frequently Asked Questions about Andrew Li
What company does Andrew Li work for?
Andrew Li works for Zouk Group
What is Andrew Li's role at the current company?
Andrew Li's current role is CEO of Zouk Group | Strategic Lifestyle & Hospitality Leader | Driving Growth & Profitability Globally.
What schools did Andrew Li attend?
Andrew Li attended Durham University, Beijing Language And Culture University.
Who are Andrew Li's colleagues?
Andrew Li's colleagues are Dana Hollinger, Evelyn Tan, Erwin Dominguez, Nehemiah Woodley, Manuel Sanchez, Zen Zy, Cheryl Bonifacio.
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Andrew Lee
Singapore
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