Executive Director
Current
Feb 2022 - Present
AeroLeads people directory · profile
Andrew Li Email & Phone Number
CEO of Zouk Group | Strategic Lifestyle & Hospitality Leader | Driving Growth & Profitability Globally
at
Zouk Group
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✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
CEO of Zouk Group | Strategic Lifestyle & Hospitality Leader | Driving Growth & Profitability Globally
Location
Singapore
Company size
Who is Andrew Li? Overview
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Quick answer
Andrew Li is listed as CEO of Zouk Group | Strategic Lifestyle & Hospitality Leader | Driving Growth & Profitability Globally at Zouk Group, a with 56 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Andrew Li.
Andrew Li previously worked as Executive Director at Zouk Group and Chief Executive Officer at Zouk Group. Andrew Li holds Bachelor Of Applied Science (Bsc), Psychology from Durham University.
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Zouk Group
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Profile bio
About Andrew Li
I began my 20+ years career in hospitality as a ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ง๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฒ in ๐พ๐๐๐ ๐๐ง๐ค๐ช๐ฅ and ๐๐ค๐ช๐ง ๐๐๐๐จ๐ค๐ฃ๐จ ๐๐ค๐ฉ๐๐ก๐จ & ๐๐๐จ๐ค๐ง๐ฉ๐จ in Europe and Asia. The experience solidified my foundation in on-ground operations and sparked my interest in creating memorable experiences for guests. I went on to lead the ๐๐ง๐๐ซ๐ ๐๐ง๐ค๐ช๐ฅ as its ๐๐ข๐ข, successfully growing the brand to a premium lifestyle group with multiple F&B concepts in just two years. In my next role as the ๐ฉ๐ฃ ๐ผ๐ณ ๐๐ถ๐ณ๐ฒ๐๐๐๐น๐ฒ ๐ฎ๐ป๐ฑ ๐&๐ ๐๐ผ๐ป๐ฐ๐ฒ๐ฝ๐๐ with ๐๐๐ฃ๐ฉ๐๐ฃ๐ ๐๐ค๐ฃ๐ ๐๐ค๐ฃ๐, I had the opportunity to work directly with the groupโs owners in developing the Nightlife/Entertainment vertical, designing new experiences, and forging partnerships to capture new audience segments with great success. Iโve also spearheaded the high-profile acquisition of the iconic Zouk nightclub and ZoukOut event arm in Singapore. Presently, Iโm the ๐๐๐ข of ๐๐ค๐ช๐ ๐๐ง๐ค๐ช๐ฅ, where I lead a team of 500 across SG, MY, LV, and JP in establishing Zouk as a global lifestyle and hospitality brand. Iโm hands-on in all aspects of operations, business development, marketing, and strategic business expansion plans. I thrive on tackling professional challenges head-on and attribute the brandโs achievements to the supportive, talented, and motivated team I work with. Outside of work, staying active and grounded keeps me rejuvenated and sharp. Iโve completed several Ironman 70.3 races, pushing my personal limits. In addition, I like starting my day with meditation and an hour of exercise before hitting the ground running.I look forward to connecting and engaging with fellow professionals in the hospitality & lifestyle sector. I hope to gain new inspirations and perspectives on shaping the future of our industry.
Current workplace
Andrew Li's current company
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Zouk Group
7 roles
Andrew Li work experience
A career timeline built from the work history available for this profile.
Chief Executive Officer
CurrentLead a strong team of 500 across SG, MY, LV, and JP in transforming Zouk into an award-winning global lifestyle & hospitality brand that spans nightlife, entertainment, and F&B. Oversee all aspects of operations, P&L, business development, marketing, and strategic expansion plans. Worked closely with local regulators, property owners/landlords, and key partners to expand the brand into multiple new verticals and strategic territories, achieving ๐ฐ๐ซ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐ ๐ด๐ฟ๐ผ๐๐๐ต between 2015 to 2022. Main spokesperson for Zouk, adept at handling various media/live interviews. ๐๐ฒ๐ ๐ ๐ถ๐น๐ฒ๐๐๐ผ๐ป๐ฒ๐: ๐ฎ๐ฌ๐ญ๐ฒโ๐ฃ๐ฟ๐ฒ๐๐ฒ๐ป๐: Orchestrated move from iconic Jiak Kim location to Clarke Quay. Expanded ZoukOut event to PH, JP, HK, and other markets. ๐ฎ๐ฌ๐ญ๐ต: Secured FIVE GUYS franchise in SG & MY, achieving top performing stores in Asia. Launched Zouk Genting, a multi-concept space including Empire club, FUHU Bar & Restaurant, RedTail Bar, and RedTail Karaoke. ๐ฎ๐ฌ๐ฎ๐ฌ: First in market to pivot nightlife business in SG during COVID-19 to live streaming, pop-up F&B concept, spin classes, and cinema club. ๐ฎ๐ฌ๐ฎ๐ญ: Launched 100K sqft Zouk Las Vegas, a multi-concept lifestyle entertainment establishment including new dining concepts FUHU Bar & Restaurant, RedTail Bar, and Famous Food Street Eats (inspired by Asian hawker culture) boasting a curated list of 16 stalls.๐ฎ๐ฌ๐ฎ๐ฏ: Launched Zouk Tokyo, a two-level club in glitzy Ginza.
Jan 2016 - Present
Vice President, Lifestyle And F&B Concepts
Direct reporting line to and close working relationship with company owners. Led a team of 70+ team members (HQ, FOH & BOH) in developing Nightlife/Entertainment vertical and growing new revenue streams, with focus on capturing younger HNW and premium segments through designing new lifestyle experiences and forging strategic partnerships. Spearheaded large-scale acquisition of Zouk nightclub and ZoukOut event arm in Singapore, including working with legal and finance entities for due diligence and leading negotiations. Secured multi-million (SGD) funding from GHK Board to expand Zouk into all-encompassing lifestyle brand.
Jan 2015 - Sep 2020
Chief Operating Officer
Prive Group
Developed and oversaw expansion of the group from two clubs to a premium lifestyle group with 14 new F&B concepts including cocktail bars and Michelin-star restaurant within 2 years, achieving millions (HKD) in sales. Revitalised non-performing outlet into revenue making venue through rebranding and concept change. Grew head office team from 3 to 17 and led all aspects of group operations including marketing, business development, design, future concepts, senior recruitment, partnerships, and brand development. Managed regular shareholder engagement to balance expectations for returns whilst driving company growth through investments.
Oct 2012 - Jan 2015
Assistant Sales Manager
Mar 2012 - Aug 2012
Guest Relations Manager
Aug 2009 - Aug 2012
Graduate Management Trainee
Jan 2004 - Jan 2007
Team & coworkers
Colleagues at Zouk Group
Other employees you can reach at zoukgroup.com. View company contacts for 56 employees →
MB
Murphy Begay
Colleague at Zouk GroupLas Vegas Metropolitan Area, United States
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SS
Saleh Sahidan
Colleague at Zouk GroupKuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
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FA
Felipe Amezcua
Colleague at Zouk GroupLas Vegas, Nevada, United States
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DL
Daylan Lipanovich
Colleague at Zouk GroupUnited States
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MT
Mhelvin Techinamurthi
Colleague at Zouk GroupSingapore
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MF
Monica Fung
Colleague at Zouk GroupSan Diego, California, United States
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DC
David C.
Colleague at Zouk GroupSingapore
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DD
Diego Davis
Colleague at Zouk GroupUnited States
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BH
Benny Heng
Colleague at Zouk GroupGreater Viseu Area, Portugal
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AT
Alex Trillo
Colleague at Zouk GroupLas Vegas, Nevada, United States
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Murphy Begay
Colleague at Zouk GroupLas Vegas Metropolitan Area, United States
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SS
Saleh Sahidan
Colleague at Zouk GroupKuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
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FA
Felipe Amezcua
Colleague at Zouk GroupLas Vegas, Nevada, United States
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DL
Daylan Lipanovich
Colleague at Zouk GroupUnited States
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MT
Mhelvin Techinamurthi
Colleague at Zouk GroupSingapore
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MF
Monica Fung
Colleague at Zouk GroupSan Diego, California, United States
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DC
David C.
Colleague at Zouk GroupSingapore
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DD
Diego Davis
Colleague at Zouk GroupUnited States
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BH
Benny Heng
Colleague at Zouk GroupGreater Viseu Area, Portugal
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AT
Alex Trillo
Colleague at Zouk GroupLas Vegas, Nevada, United States
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2 education records
Andrew Li education
Bachelor Of Applied Science (Bsc), Psychology
Conversational Mandarin Course
FAQ
Frequently asked questions about Andrew Li
Quick answers generated from the profile data available on this page.
What company does Andrew Li work for?
Andrew Li works for Zouk Group.
What is Andrew Li's role at Zouk Group?
Andrew Li is listed as CEO of Zouk Group | Strategic Lifestyle & Hospitality Leader | Driving Growth & Profitability Globally at Zouk Group.
Where is Andrew Li based?
Andrew Li is based in Singapore while working with Zouk Group.
What companies has Andrew Li worked for?
Andrew Li has worked for Zouk Group, Genting Hong Kong Limited, Prive Group, Four Seasons Hotels And Resorts, and Como Hotels And Resorts.
Who are Andrew Li's colleagues at Zouk Group?
Andrew Li's colleagues at Zouk Group include Murphy Begay, Saleh Sahidan, Felipe Amezcua, Daylan Lipanovich, and Mhelvin Techinamurthi.
How can I contact Andrew Li?
You can use AeroLeads to view verified contact signals for Andrew Li at Zouk Group, including work email, phone, and LinkedIn data when available.
What schools did Andrew Li attend?
Andrew Li holds Bachelor Of Applied Science (Bsc), Psychology from Durham University.
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