Andrew Massad Email & Phone Number

San Diego, Ca, Us

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My role at Siteimprove was to rebuild the technology alliances function and accelerate collaboration with key partners in the Content Management space (like Adobe, Optimizely and Acquia) and define other inorganic growth opportunities (including alliance with AWS and strategic partnerships across the Digital Experience space).Key wins:- Team generated more than $500k in attributed revenue in the first 6 months- Worked closely EVP of WW Sales to permeate Adobe relationship through unofficial channels, earning an enablement spot on Adobe AEM specialist calendar- Owned ecosystem analysis and opportunity project proposing bi-directional OEM opportunities with select providers in the DXP/DXA space to Product and Executive leadershipSiteimprove's solution helps brands create exceptional, stand-out experiences with consistent, inclusive content that draws in your audience. Siteimprove is advanced enough to tackle your toughest marketing challenges, but intuitive enough that everyone in your organization can understand and use it.

Promoted and elevated to executive management committee. My contributions are articulated below via a recommendation written by my manager and our CEO - a respected and tenured Silicon Valley veteran with multiple successful exits.Regularly presented on ecosystem and opportunity analysis at Board of Directors meetings. Board included our CEO, CFO, co-founder/CPO and esteemed investors (Norwest Venture Partners, Canaan Partners, Kleiner Perkins and Shasta Ventures).Launched official partner certification program

San Francisco Bay Area

Promoted and increased my responsibilities to sourcing and evaluating exit opportunities which, in early 2022, became the priority focus.- Built and maintained a record of all relevant market occurrences (fundings, IPOs, M&A activity) and held a regular cadence with industry strategics and investment bankers on state of the market. - Evaluated inbound and sourced outbound tuck-in opportunities across the Email, CDP, Mobile Engagement and Marketing Automation spaces.- Built 2 SPAC & tuck-in playbooks; including vision and acquisition candidates - used in preliminary meetings with banking and PIPE contacts- Alliance GTM function continued co-sell and revenue generation activities. Met quarterly goals and peaked at >50% revenue attribution in Q4 2020.

Driving growth through strategic product and solution partners.- Built a stellar team of partner and program managers who overachieved quarterly KPIs (including pipeline and revenue generation) quarter over quarter (this continued through my promotions to more senior titles)- Built custom reports and dashboards to communicate team impact to broader organization

San Francisco Bay Area

Owning prioritization and roadmap for strategic integration partners.

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Greater New York City Area

Powered by a patented machine learning algorithm, Crimson Hexagon is the industry leader for in-depth social & unstructured text insights.Managed full cycle of business development activities; responsible for identifying and rolling out partnerships with Twitter, Yahoo/tumblr, Domo, Hootsuite, Birst, Spredfast and exploration of strategic SI's. Led cross-functional team efforts to investigate new product monetization strategies, evaluate potential acquisition targets and model complex contract proposals.

Greater New York City Area

Greater New York City Area

Waltham, Massachusetts

- Managed global Emerging Market Skills Program; outperformed growth targets for mature markets by more than 7% and implemented programs in previously untapped, high economic potential geographies - Selected as US liaison to Indian academic institutions, the largest Skills Program constituent, strengthening program ties through relationships with academic leadership and launching IBM engagement centers - Reported usership and web performance metrics of IBM developerWorks to senior executives; exceeded annual top sheet goal for increasing social platform membership by more than 8%

Bengaluru Area, India

Built competitive & market intelligence briefs for senior leaders and corporate development teams based on due diligence across the collaboration, SaaS (cloud), mobility and open source software segments. Earned international assignment to establish best practices at our new Global Marketing Center

Waltham, Massachusetts, United States

Tampa/St. Petersburg, Florida Area

Started as summer intern (40+ hours/week); joined as part-time investment analyst (15-20 hours/week) while carrying full academic course load. Left to pursue, and hold, campus leadership position.

South Easton, Ma

Interned for 3 summers. Responsible for portfolio modeling, reporting and investment research.

Executive Education - Driving Growth Through Strategic Partnerships

Activities and Societies: Partnership Formation, Ecosystem Strategy & Analysis, When to Ally & When to Acquire

Ma, International Economics And Finance

Activities and Societies: Business case competitions, various interest clubs

International Management, International Business

Bs, Finance; Information Technology

Activities and Societies: Student Government Leadership positions, Omicron Delta Kappa (National Leadership Honor Society), Bailey Student.

Education record

Education record

Education record