-Develop & execute strategic national below-the-line shopper marketing campaigns for Heineken portfolio brands including Strongbow Cider, Red Stripe, Bohemia and Newcastle Brown Ale.-Oversee Off-Premise Large Format team across multiple clients leading strategic development and execution of shopper marketing campaigns at national retailers across all of Heineken’s brands.-Develop channel specific activations for Heineken’s sponsorship properties including College Football Playoffs… Show more -Develop & execute strategic national below-the-line shopper marketing campaigns for Heineken portfolio brands including Strongbow Cider, Red Stripe, Bohemia and Newcastle Brown Ale.-Oversee Off-Premise Large Format team across multiple clients leading strategic development and execution of shopper marketing campaigns at national retailers across all of Heineken’s brands.-Develop channel specific activations for Heineken’s sponsorship properties including College Football Playoffs, Major League Soccer, Coachella and Tecate Boxing maintaining highest level of partner standards. -Assist retail channel clients in preparing sell-in materials and presentations for future activations and partnerships. -Collaborate with external agencies and vendors to develop comprehensive and strategic campaigns for new product launches such as Newcastle Brown Ale, Strongbow Rosé Hard Cider and Original Dry Cider.-Maintain high level of service to multiple clients, managing several simultaneous projects daily from creative briefing through execution and post-campaign analysis. -Collaborate with internal strategy and creative teams to develop impactful, robust & engaging digital, print and experiential campaigns that fulfill client objectives. -Coordinate with internal groups and external vendors to execute successful consumer engagement and merchandise programs. -Manage weekly individual client and inter-agency status documents to maintain project status to ensure highest level of execution across all programs. -Track and maintain precise client budgets and timelines to ensure programs are successful. Show less

-Manage all aspects of relationship with Official NBA Preferred Premiums licensee, BDA Inc., consulting on strategic direction of licensee’s business to help exceed NBA minimum guarantee and drive over $2.55m in incremental revenue-Collaborate with Team Marketing and Business Operations department to implement best practices for NBA team promotional giveaways. -Monitor licensee royalty reporting to analyze performance, determine trends and identify business opportunities. Conducting… Show more -Manage all aspects of relationship with Official NBA Preferred Premiums licensee, BDA Inc., consulting on strategic direction of licensee’s business to help exceed NBA minimum guarantee and drive over $2.55m in incremental revenue-Collaborate with Team Marketing and Business Operations department to implement best practices for NBA team promotional giveaways. -Monitor licensee royalty reporting to analyze performance, determine trends and identify business opportunities. Conducting weekly business review meetings with licensee to track performance.-Oversee promotional program development, product approval and enforce NBA intellectual property guidelines to ensure cohesive brand strategy.-Coordinate with NBA finance department and licensees ensuring proper reporting and payment to create fiscal year budgets and business plans. Show less

Created and delivered compelling branded merchandise sales presentations for NBA marketing partners, teams, and internal groups securing over $400k in revenue at 50% year over year growth.

Provide marketing and merchandising strategy support to drive retail sales.