Lead critical pillars for Product Innovation, Creative Excellence, and Digital Consumer Intelligence for global center of excellence Insights & Analytics function, creating positive change across a wide variety of needs including:- Launched global Innovation testing protocols and learning plans- Launching new software to manage and optimize in-market NPDs- Overhaul innovation performance measurement models- Revamp of key innovation reporting program, including to C-suite and BOD- MMM ROI program modernization - Innovation "Roadshow" global engagement program- Driving deep human insight evolution- Evolving pack-design testing program- Creative copy testing enhancements and meta analyses- Global brand health tracking delivery and future-state design- Product Quality Benchmarking program - Pack Quality Benchmarking program- Creating emerging signal program to drive innovation ideation- Co-lead digital transformation program for agile consumer testing- Manage and drive usage of internal knowledge management system

Leader of global commercial design, staffing, and execution; member of C-suite team driving company strategy- Company named to Financial Times' "fastest growing companies in Europe" list four consecutive years- Evolved commercial strategy, ways of working, and team structure to spur effectiveness- Reestablished growth in Americas region, doubling performance- Designed go-to-market strategy for new program launch- Rebuilt metrics tracking and engagement system to better drive behavior and reporting- Presented to Board of Directors every quarter to share and align strategic plans

Built and led European commercial team and co-led global drive for product strategy based up on client needs.- Delivered 35% average annual revenue growth in the region- Led global relationship with largest existing client, growing revenue 30% annually- Hired and developed commercial team- Partnered with senior colleagues to design company strategy- Partnered with Strategy and Operations units to evolve product deliverables and process improvement

Led global ROI program with one of the world’s largest advertisers in the beauty industry, leveraging a variety of statistical analyses including MMM, MTA, test-and-control, and person-level analyses. Key objectives included enforcing statistical rigor, widely communicating ground rules and expectations, conveying program details to senior stakeholders, and drawing impactful insights at the project and program level.

Led commercial enablement for Marketing Mix Modeling and Revenue Growth Management analytics across all Nielsen clients in Western Europe, restructuring overall approach to improve efficiency while bringing stronger insights to clients.-Redesigned new RGM modeling solution to better meet client needs, leading 2017 rollout that surpassed revenue targets-Built new delivery standards for both MMM and Price and Promotion analytics models-Created new proposal templates, ratecards, and go-to-market strategy-Managed rollout of new client simulation software platforms-Presented periodic business reviews to senior stakeholders

Led analytic consulting practice for Nielsen’s two largest clients across Europe, Middle East, Africa, and India. Managed client relationship, team performance and development, project throughput, and quality control. Consistently developed quality of deliverables, new insights, and team capabilities.Relocated to Geneva to take lead of existing program for the global leader in personal care products, and the biggest advertiser in the world-Created major program growth after arrival, doubling in size of revenue in 2012-Developed new modeling techniques and best-in-class delivery standards, improving client actionability of analytic findings-Personally won RfP with major snacks and confectionary client, added lead client role-Led all Nielsen analytics-related communication with senior leaders from region at both clients-Grew media ROI across a variety of brands, ranging from 10-30% improvement

Remotely led global implementation of new modeling approach for Nielsen’s biggest MMM client driving change management with all team associates and the client themselves. Trained and managed global consulting teams, created and oversaw of new modeling team, process troubleshooting, and ensured client satisfaction.-Documented methodology, standards, and best practices-Widely communicated technical updates and training requirements-Set guidelines and expectations for remote modeling team based in India-Troubleshot concerning modeling situations when sense-checks failed-Guided client-facing teams through consultative approach challengesResolved a series of technical challenges, ensuring program viability and client satisfaction.

Relocated to Buenos Aires on two-year assignment to build new modeling team from scratch. Within one year the team had grown to more than 50 capable modelers, serving all of the Americas across five analytics practice areas.-Designed team structure and hired all associates, including mid-level managers-Modernized modeling approach in LatAm region to match best established practices-Aided client-facing engagements to provide technical perspective and win client confidence, often exclusively in Spanish-Created new modeling techniques needed for LatAm markets with limited data richness-90% of top talent continued with Nielsen for many years, growing into leadership roles around the world-Managed a variety of stakeholders, including executive leadership

Professional freelance writer, with primary focus on the sport of American college football.-During 2007 college football season, traveled across country, attending games and interviewing fans, coaches, historians, and players. -Published weekly column about tailgating for SportsIllustrated.com. -Drove over 21,000 miles across 43 states in 3.5 months. Interviewed close to 1,000 people, from die-hard fans to SEC Commissioner Mike Slive and former Michigan head coach Lloyd Carr.

Operated as primary modeling team leader for Nielsen's US price and promotion business by supervising local analyst team, recruiting talented analysts, consulting on project pricing, timing, and specifications, and spearheading research & development.Consulted with technically savvy clients to explain intricacies of modeling methodologies.Acted as North American modeling team manager, implementing best practices with colleagues around the world as part of our global modeling team, setting new standards and global platforms in the process. Drove innovative new pillars and modeling add-ons in the Price and Promotion.

Supervised a seven-person analyst team.Acted as price and promotion methodology expert to both internal and external clients.Managed multiple analytics projects simultaneously, while training and assisting project analysts.Drove innovation in delivery enhancements, technical improvements, and efficiency.

Executed statistical modeling for pricing, promotion, marketing mix, and assortment analyses.Managed pricing & promotion projects analyst workload.Collaborated with analyst colleagues to share team-wide best practices.Partnered with internal client consultant to interpret analysis results.Trained new associates on modeling methodologies, processes, and interpretation.