Andrew Olsen Email and Phone Number

- Create off-page content for client backlink placement across the web- Conduct site research for pages that meet company metric standards for outreach and backlink opportunities- Audit digital PR campaigns to increase conversion rates as well as bolster rapport with publications and writers- Run keyword research to discover client content and backlink opportunities against competitors- Organize SEO page audits to identify page optimization priorities for Resolve and client sites- Facilitate on-page optimizations across Resolve domain for greater visibility on search engines- Communicate project details and updates 1:1 with clients via project dashboards, email, and video communication platforms- Attend various trade shows to generate leads and discuss Resolve’s products to prospective clients- Weekly meeting with Project Management team to discuss individual project successes and opportunities, and to raise any concerns or questions regarding projects- Weekly meeting with Production team to discuss the previous week’s project successes and opportunities and to highlight the upcoming priority tasks for the coming week- Aid the Director of Production in creating documentation for processes to ensure streamlined and efficient workflow

- Research unlinked client mentions, 404, or migrated client backlinks across the web to convert into link building opportunities- Analyze pages and assets on client website that can be instrumental in optimizing the quality of backlinks- A/B testing to hone outreach strategies and increase conversion rates- Develop linkable resource content proposals for client review

- Find and develop relationships with sites that met or exceeded quality of standards (domain authority, organic traffic, content/trust flow) which was authenticated through the use of various web tools (SEMRush, Majestic, MozBar)- Utilize web platforms (BuzzStream) to create email templates and automate email outreach to hundreds of websites a month- Manage multiple relationships with editors and content creators on a daily basis through email and social media- Report client link placements through platforms (BuzzStream, Asana) to notify project managers on project updates - Strategize and develop content outlines for building and optimizing client backlinks, keywords, and anchor text- Interdepartmental communication to aid in developing linkable client content for future article strategies

Podcast Producer credits:- Date Card Pod (https://podcasts.apple.com/us/podcast/date-card/id1389628122)

• Work with local and national acts to help garner music press, Spotify playlist placements, Help strategize and plan music roll out to maximize results of campaigns• Work with artists include: Future Death, M A N E, Slow Corpse

- Began work at APEX as bar back and promoted to bartender after four months of service, handle cash and deposits on a per shift basis, updating inventory and ensuring databases reflect our beer and bottle offerings

- Ensuring cleanliness of shop, Restocking inventory, Running Square-based POS system, Maintaining level-headedness in fast-paced rushes, Jumping into projects to help team members when needed

- Assist label manager and projects manager with ongoing projects, help run marketing/PR campaigns for label roster for various single features, update digital assets across label’s various platforms for consistency (i.e. YouTube, Instagram, Facebook)- Helped Tender Loving Empire create content across social media platforms to ensure engagement with audience and customers. This, in conjunction with the marketing team efforts, TLE saw a significant growth in engagement and album pre-orders

- Worked with co-founders to develop stronger public relations infrastructure and strategies, Participated in business development projects, including: brand partnerships and cross-promotional projects, Manage and oversee PR projects, Facilitated track, EP, and album premiere logistics with digital media channels, Acted as artist liaison, Created digital media assets (images, social media posts) for Sub Rosa, Developed press releases, Developed strategies to bolster Sub Rosa website functionality, visibility, and SEO- Embarked on West Coast tour with co-founders to promote Stop Handgun Violence compilation record, stops included: Seattle, Portland, San Francisco, and Los Angeles

- Client work includes: IR, OSRAM, RedSeal, Sage Intacct, LogRhythm, The Thread Group; Facilitate client interactions with media at high and frequent volume, Build strong rapport with media contacts, Host briefings between media/analysts and client executives, Develop media lists for targeted outreach, Research relevant events, speaking, award opportunities to promote clients as thought leaders, Research new media outlets/contact opportunities for ongoing and future initiatives, Creative brainstorming to develop intriguing and eye-catching stories for clients, Content creation, including: press releases, media alerts, bylines, and social media posts; Create metric and result-focused reports on weekly, monthly and quarterly basis, Utilized metric tools to streamline reporting process (i.e. TrendKite, COMPETE, etc.)- Tasked with co-leading the onboarding of the TrendKite platform which will be used by the entire Finn Partners team; tasks included: understanding the platform, ensuring the precision of the media pulled by platform, helped Finn Partner team members with streamlining procedures within the platform

- Worked with founder to develop public relations infrastructure and lead a team with no previous public relations background, Manage and oversee campaigns, Developed and implemented new Parachute Publicity website (2/22/2016), Work with local and national press to garner client attention, Focus on creative pushes to help gain client visibility, Managed, updated, maintained CRM (ZOHO) database and contact information, Placement of client premieres with international and national channels as: Hype Machine, NPR, Stereogum, Urban Outfitters, The Wild Honey Pie; Work with new and established artist talent as: Youth Lagoon, Reptaliens, French for Rabbits, Frankie Broyles, Grace Vonderkuhn- Helped keep PR functionality alive while company was seeing heavy turnover, managing over 20+ campaigns while still keeping a level-head and an ability to quickly pivot in high-stress situations

- Client work includes: Logitech, BevMo!, TomTom, Fantex, Rovi, Lifesize, and Centrify, Produce coverage reports on a daily, weekly, and monthly basis, Compiled and expanded upon media lists, Crafted and edited byline articles for contributed article placements, Handled relations with media at high and frequent capacity, Create, plan, and manage events for clients to ensure media presence and coverage, Utilized Cision to help develop concentrated public relation efforts geared toward top-tier targets, Proficient in utilizing news wire services (Marketwired, PR Newswire, Business Wire) to schedule Press Release distribution, Participated in office-wide brainstorm meetings to develop innovative plans to execute and win media placements to generate more brand awareness- Began position as part of the Partner in Training program – hired to full-time position after five-month period

• Content creation for ZURBword, the company's resource site for designers• Edit and contribute content across the multiple ZURB.com properties• Contribute to forrst.com as part of the moderator staff – a Ranger. Implemented grassroots marketing to help regain steady user activity and site traffic – daily interaction with users• Participate in weekly meetings to support the team goal of uncovered opportunities that help bolster site traffic and increase user activity

Supply bread products to markets in the Sacramento area• Managed company inventories to insure minimum waste and maximum profit• Directed deployment and execution of market display setup single-handedly• Ensured consistent quality of products and services to customers• Handled receipts from market and deposits - in addition to reconciling the books

Manage music business artists and groups• Actively pursued relationships with artists and record labels in effort to promote Banter as their management team• Assessed, tracked and updated databases on all media hits featuring Banter clients• Research of multiple media channels to discover new talent• Managed company's database