Andrew Savage Email and Phone Number

The Hatchery runs hybrid events to connect senior leaders with the knowledge they need to solve challenges, encourage ideas to evolve and inspire change. Through leading experts, our timely and well-researched content brings together peers and specialists to tackle the biggest problems and provide sought after solutions.I'm privileged to lead a passionate and values-led team, providing leadership, guidance and support across the business. Since we started in mid-2020 we've more than doubled in size, but we remain grounded and focussed as we work towards becoming the world's leading events company for publicly funded organisations.

Reporting to the MD and sitting on the Executive Leadership Team, I led four teams across Marketing, Delegate Sales, Enquiry Sales and Data Acquisition with responsibility for delegate revenue and company EBIT.

Destined is a leading marketing agency and Salesforce Partner covering Sales Cloud, Marketing Cloud and Pardot.I developed and established the Marketing Cloud practice covering business development, processes, documentation and fulfillment to help companies implement and optimise Salesforce Marketing Cloud. This included developing the service offering, pricing structure, strategy, training, documentation and account management models, alongside building relationships with Salesforce Account Executives for ongoing business development. New clients sourced and on-boarded included Coca-Cola Amatil, Warner Music Australia and Adelaide United Football Club, plus companies in Forex and property development.

A three month contract role reporting to the MD to implement Salesforce Pardot and develop digital marketing acquisition strategies.I led the implementation, adoption and utilisation of Pardot as business-as-usual into a new Salesforce instance. I provided ongoing training and development of the marketing team (6) to optimise use of marketing automation for lead generation, nurture and acquisition campaigns. I developed and implemented a new SEM strategy, Facebook paid advertising and upskilled the marketing automation and digital marketing capability of the marketing team.

Next Gen is a leading chain of private equity backed, premium clubs in six AUS/NZ locations with a unique value proposition that combines health, fitness, racquets and aqua facilities alongside relaxation, lifestyle and food & beverage in a family friendly environment.Reporting to the MD, I was responsible for all brand and marketing strategy covering above and below-the-line activity, customer experience and journey development, pricing, PR, social media, customer sentiment measurement and insights.Selected Achievements:Developed go-to-market strategy to launch $26m club in Auckland (2011) and $27m club in Canberra (2015), exceeding budgeted subscription revenue by 12% within two months of opening. Strategy included demographic profiling, product offering, pricing, brand positioning, PR and significant spend across above and below-the line channels for awareness and conversion. Led a six month rebrand and positioning applied across all physical and digital assets, website re-design, customer loyalty programme and external relaunch.Implemented Salesforce Marketing Cloud with automated customer journey cross-channel communications covering acquisition, on-boarding, engagement and retention across email, mobile and social channels, targeted audience creation, landing pages, lead capture and social management. Combined first and third-party data to demographically profile and create bespoke customer segment groups with pen portraits, local catchment mapping and penetration for ongoing targeted marketing through DM, EDM, programmatic display and social data licensing, develop customer experience strategies, insights around churn propensity and to evaluate new site opportunities.Developed a bespoke sales process and proprietary CRM system to manage the sales cycle from enquiry, lead management and development to joining and online sales fulfillment.

Reporting to the Director of Operations I was responsible for sales performance and all marketing activity including brand and marketing campaigns covering above and below-the-line activity, insights, pricing, customer experience and PR.Selected Achievements:Developed go-to-market strategy for launching a $20m iconic club in Kings Park, Perth covering all marketing and sales activity with a significant spend across above and below-the line channels for awareness and conversion. The club beat pre-opening sales budget by 33% and was cash positive in its second month of operation.Executed, monitored and analysed ongoing marketing campaigns across a range of channels including TV, radio, OOH, press and DM with direct and agency media buying and creative agency involvement.Implemented ongoing product development and marketing strategies to increase penetration and grow ancillary revenue across core business areas including F&B, functions and events, personal training, day spa and swim school.Introduced sentiment management to enhance the customer experience, drive retention and overall value proposition.Managed and mentored sales teams over six years across multiple locations through recruitment, establishing and monitoring KPIs, developing and updating incentive structures, ongoing training, driving local B2B lead generation and general performance management.

Developed and implemented new marketing and sales strategies to drive membership growth for a new Sydney club with a secondment to launch a club into the Perth market.

Marketed the services of the CCH Business Services Coaching Network to SMEs across Australia through direct channels and provided franchise coaches with company supplied leads, local lead generation strategies and training packages.

Undergraduate degree industry placement supporting the ongoing recruitment of Telephone Sales Representatives in the New York call centre.