Andrew O'Brien Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Sole responsibility for the Costco and Aldi business across all categories.Includes strategy development, tender negotiation, new product development, value re engineering, forecasting, accruals management and performance reporting.

Melbourne, Australia

Price and pack optimisation to ensure optimal revenue and profit outcomes for the category.Plan and deliver list price increases across retail and food service customers.Portfolio mix management to grow profitable segments, address less profitable segments and optimise category price architecture. Promotional optimisation through understanding the optimal frequency, depth and executional tactics.Trade Investment controls and post evaluation rhythm.Pricing administration including list price maintenance, trading term and promotional accruals

Responsible for sales and operations planning, customer marketing, category management, pricing strategy and P&L accountability.• Co-ordination of the commercial planning process. • Product portfolio management.• Customer activity planning, including establishing pricing and promotional guidelines.• Establishment and ownership of category budget targets and benchmark KPI’s.• Development of category and shopper strategies.• Facilitation of customer business plans.• Sales and Operations performance reporting.• Development and implementation of gap-closing initiatives.• Ensure alignment between above and below the line investment.

Melbourne, Australia

Reporting to the Finance Director, lead a team of 10 which is responsible for price, rebates and discounts for the entire TWE portfolio.Manage stakeholders including Sales Director, Marketing Director and MD.Support brand planning to establish a pricing strategy which optimises margin and supports the delivery of brand and regional objectives.Support sales to optimise promotional investment, including depth/ frequency/ key weeks/ tactics/ cannibalisation. Evaluate and approve tactical discretionary discounting. Develop and own TWE’s methodology and tools for promotional effectiveness. Ensure robust and effective process control for pricing, discount and rebate management.

Melbourne, Australia

Objective: To grow the returns on customer discounts, improve the efficiency of cash flow and business process and enhance the capability of people.Define business requirements and project scope.Develop the blueprint for best practice business process supported by optimal system design.Includes single system for all accounts and channels, greater visibility and accountability for investment decisions, pre and post evaluation, bottom up demand and financial planing and systemised claims management.Stakeholder engagement & change management to embed business process and policy realignment.System development, testing & implementation of Siebel TPM, Oracle OBIEE & Demantra.Training material content development & delivery.

Melbourne, Australia

Managed a team of 5 account managers across • Metcash, Campbell’s, ALM, Vending, Confectionery Wholesalers, Beverage Distributors & Beverage Wholesalers$180M GSV. Oversee budget setting, account planning and accruals/ claims management.Negotiated trading arrangements with distributors, wholesalers and major accounts.Coaching and development of account managers.

Melbourne, Australia

• $40M GSV.• Delivered 8% growth on prior year GSV in 2006.• Negotiate promotional slotting & warehouse distribution.• Negotiate incremental activity with sub banner groups.• Initiate retailer and consumer activity to support national sales & marketing programs.• Accrue for & resolve customer claims.• Achieve 85% plus demand forecast accuracy.

Melbourne, Australia

• Recruited, coached & developed a sales team of 40.• In field coach the coach for Field Sales Managers.• Initiated structures for objective / activity planning & execution.• Established & ensured the achievement of in-store execution standards.• Developed key account relationships.• Contributed to the development & implementation of a national sales capability program.

Tasmania, Australia

Lead, manage and coach the sales team.Deliver GSV/ NSV contract, market share, distribution targets and execution of national plans.Develop long term relationships with key customers.Manage overheads.Establish & sell the strategic vision for the state.

Birmingham, United Kingdom

Define global best practice business processes for Sales & Marketing.Project Manager for the implementation of a Field Selling solution.