My professional career in PR, marketing, branding identity and content has spanned 25 years. I co-founded CIT, a boutique PR, branding & creative agency in the U.K. After a decade we were acquired by BI Worldwide where I was appointed Creative Director. I am now an independent Marketing Consultant and Creative Director, providing my insightful know-how through projects, assignments and retained marketing services for businesses & agencies within the lifestyle, wellness & travel sectors. My skills & expertise are well-aligned to your business or agency if you are looking to:- source dynamic, entrepreneurial inspiration to drive marketing- have fresh creative direction for new business pitches or recently acquired work- create and execute an online marketing strategy- enhance your identity to protect and enhance margins - outsource to a director-level peer for the price of a freelancer- launch your property, business, product or service- refine your client experience from pre-purchase to after-sales- create greater client advocacy and loyaltyI write regularly on lifestyle, wellness & travel themes, as I am an established contributing editor. As an established travel editor and online expert, I can help you if you need:- travel intelligence- interim editorial direction- content creation and curation - workshops and media training to maximise your in-house PR and marketing resourcesWhen I travel internationally for writing projects, it often leads to me being invited to consult with hotels and resorts through mystery guest services, communications consultancy and guest experience insight. I particularly enjoy working with smaller hotels and boutique resorts, helping to shape their identity, brand, values & growth goals.