Andrew Balanel Email & Phone Number

Toronto, Ontario, Canada

At Localised, we are transforming global e-commerce by embracing the power of local insights and innovation. Our mission is to empower brands to transcend borders and connect authentically with customers worldwide. Leveraging our all-in-one e-commerce platform, we rapidly design, build, and optimize country-specific sites that cater to local languages, currencies, and cultural preferences. We bring the world closer by making global e-commerce truly local.

Wrocław, Dolnośląskie, Poland

Centra is a B2B SaaS scaleup, offering e-commerce software focused on brands in the fashion and lifestyle segments. It lets you serve all markets with the right products, prices, and campaigns so you can scale up fast.Highlights of what I did there:• Owned Centra’s Apps & Integrations product domain and was in charge of 5-8 OKRs quarterly for two cross-functional product teams, consistently setting product success metrics and meeting 80% of these objectives• Advanced product vision and strategy alignment by communicating roadmaps, priorities and OKR updates to C-level executives, department heads, and partner teams, resulting in resolved interdependencies and clarity• Promoted product quality, testing and feature acceptance criteria, leading to a 30% reduction in post-launch defects and the highest product domain health metrics across the company• Prepared and maintained the product roadmap; owned, managed, and prioritized the product and sprint backlog, achieving an "Exceeds Expectations" rating in Planning and Prioritization on the performance review• Analysed qualitative and quantitative data and product usage to identify trends, leading to the deprecation of 10+ redundant features, which resulted in a significant decrease in maintenance costs and support queries• Led the successful launch of the v1 Integration GraphQL API enabling ERP, WMS, PIM, and POS systems to be integrated with Centra, adopted by 155 out of 250 B2B clients• Led the Beta launch of the DTC GraphQL API for building headless storefronts, pivotal in securing a major client for the company, and coordinated its first in-person demo for the key client in Stockholm• Planned and managed product releases and contributed to the development of customer enablement materials and the product changelog• Created user stories and epic specifications and guided the development team in decomposing stories into technical tasks, fostering a shared understanding of business context and goals

Irvine, California, United States

Helium 10 is a suite of tools designed for Amazon sellers to optimize their product listings, conduct keyword research, analyze competitors, and manage their business operations more efficiently. The platform offers various features, including Product & Keyword Research, Listing Optimization, Competitor Analysis and Operations Management.Highlights of what I did there:• Managed a cross-functional product team of 5-7, effectively bridging operations between the U.S.-based headquarters and local technical teams, resulting in a 25% increase in feature delivery rate• Cooperated with and supported a Product Manager in translating business requirements and competitor insights into actionable technical tasks• Enabled the showcase of the key tool at the Prosper Show in Las Vegas for established Amazon sellers by driving the team to meet 100% of project deadlines, resulting in recognition of my performance by my manager and an invitation to this show and the company headquarters in Los Angeles, California• Led a strategic website rebranding, enhancing brand presence and usability, and the successful launch of analytics tools: Market Tracker, ADS, PPC Audit• Created, assigned and accepted tasks in project boards like Jira and Monday, ensuring effective tracking and completion of roadmap milestones• Enhanced and documented the SDLC workflow, bolstering the PPC team’s avg. sprint completion rate by 20%

Dalian, Liaoning, China

Cowork Development is an international software agency serving clients in the U.S. and the E.U. across various industries, including e-commerce, oil & gas, and more. The agency specializes in delivering robust Frontend and Backend solutions for Mobile, Web, and Cloud platforms.Highlights of what I did there:• Oversaw the full lifecycle of software projects, from discovery to launch, managing distributed development teams in Europe and Asia, and led projects that directly contributed $500k to annual company revenue• Boosted stakeholder engagement and alignment by gathering business requirements from clients and crafting detailed project documentation and tasks in Jira, improving project execution effectiveness by 25%• Upheld product standards by testing epics and critical user paths locally in a development environment, resulting in a 95% successful project handover rate with clients• Leveraged SQL and database tools to implement production data changes and executed front-end fixes, streamlining incident resolution, increasing client satisfaction, and reducing team distractions by 30%• Played a pivotal role in transforming a 5-people startup from chaotic, free-flowing operation into a structured company of 30 people by introducing project management and communication processes and tools• Supervised, recruited, and onboarded over 15 in-house and freelance developers and designers

Continuing Education, Information Technology

Master'S Degree, International Management, 7.83/10

Key courses: Project Management in MNC's, Digital Transformation and New Business Models, Business Analytics, Global Operations.

Bachelor'S Degree, Education Sciences, 8.26/10

Key courses: Educational Technologies, Pedagogy, Psychology, Culture of Interpersonal and Organizational Communication, Informational.