Andrew Balanel Email & Phone Number

Toronto, Ontario, Canada

At Localised, we are transforming global e-commerce by embracing the power of local insights and innovation. Our mission is to empower brands to transcend borders and connect authentically with customers worldwide. Leveraging our all-in-one e-commerce platform, we rapidly design, build, and optimize country-specific sites that cater to local languages.

Wrocław, Dolnośląskie, Poland

• Centra is a B2B SaaS scaleup, offering e-commerce software focused on brands in the fashion and lifestyle segments. It lets you serve all markets with the right products, prices, and campaigns so you can scale up.
• Owned Centra’s Apps & Integrations product domain and was in charge of 5-8 OKRs quarterly for two cross-functional product teams, consistently setting product success metrics and meeting 80% of these objectives
• Advanced product vision and strategy alignment by communicating roadmaps, priorities and OKR updates to C-level executives, department heads, and partner teams, resulting in resolved interdependencies and clarity
• Promoted product quality, testing and feature acceptance criteria, leading to a 30% reduction in post-launch defects and the highest product domain health metrics across the company
• Prepared and maintained the product roadmap; owned, managed, and prioritized the product and sprint backlog, achieving an "Exceeds Expectations" rating in Planning and Prioritization on the performance review
• Analysed qualitative and quantitative data and product usage to identify trends, leading to the deprecation of 10+ redundant features, which resulted in a significant decrease in maintenance costs and support queries

Irvine, California, United States

• Helium 10 is a suite of tools designed for Amazon sellers to optimize their product listings, conduct keyword research, analyze competitors, and manage their business operations more efficiently. The platform offers.
• Managed a cross-functional product team of 5-7, effectively bridging operations between the U.S.-based headquarters and local technical teams, resulting in a 25% increase in feature delivery rate
• Cooperated with and supported a Product Manager in translating business requirements and competitor insights into actionable technical tasks
• Enabled the showcase of the key tool at the Prosper Show in Las Vegas for established Amazon sellers by driving the team to meet 100% of project deadlines, resulting in recognition of my performance by my manager and.
• Led a strategic website rebranding, enhancing brand presence and usability, and the successful launch of analytics tools: Market Tracker, ADS, PPC Audit
• Created, assigned and accepted tasks in project boards like Jira and Monday, ensuring effective tracking and completion of roadmap milestones

Dalian, Liaoning, China

• Cowork Development is an international software agency serving clients in the U.S. and the E.U. across various industries, including e-commerce, oil & gas, and more. The agency specializes in delivering robust Frontend.
• Oversaw the full lifecycle of software projects, from discovery to launch, managing distributed development teams in Europe and Asia, and led projects that directly contributed $500k to annual company revenue
• Boosted stakeholder engagement and alignment by gathering business requirements from clients and crafting detailed project documentation and tasks in Jira, improving project execution effectiveness by 25%
• Upheld product standards by testing epics and critical user paths locally in a development environment, resulting in a 95% successful project handover rate with clients
• Leveraged SQL and database tools to implement production data changes and executed front-end fixes, streamlining incident resolution, increasing client satisfaction, and reducing team distractions by 30%
• Played a pivotal role in transforming a 5-people startup from chaotic, free-flowing operation into a structured company of 30 people by introducing project management and communication processes and tools

Continuing Education, Information Technology

Master'S Degree, International Management, 7.83/10

Key courses: Project Management in MNC's, Digital Transformation and New Business Models, Business Analytics, Global Operations.

Bachelor'S Degree, Education Sciences, 8.26/10

Key courses: Educational Technologies, Pedagogy, Psychology, Culture of Interpersonal and Organizational Communication, Informational and.