Product Marketing Supervisor
Jakarta, Indonesia
Sony Electronics’ Professional Solutions group develops and manufactures video and audio technologies for a range of professional production applications. These include broadcast television and motion picture production, live event production, ENG/EFP, digital cinematography, and more. Sony professional technologies are used in a range of market segments including HoW, healthcare, education, corporate and sports, among others. Reporting to the Country General Manager, my task includes:- Managing Sony's Professional Broadcast products and key account projects covering all market segments from TV Stations, Production House, Rental House, Education, Governments, House of Worship and Retail Channels for the Indonesia market.- Conduct all marketing activity related to product, such as product marketing, market research, marketing promotions, project management with distributors, public relations with media, product training to distributors/professionals/end-users including seminars, workshops and activations. Activities include annual line-up meeting, new product launch, workshops, and Dealers training.- Analyze market behavior and trend, benchmarking, P&L management, PSI management, forecasting, sponsorships, and event management.- Translate and distribute Press Releases, including online media, print media, distributors, professional videographer, sales team through email blasts and act as public relations with media to promote and introduce the professional video products.- Develop product image in the market, and conduct pricing strategy against competitors.- Conduct trade marketing in retail level such as store renovation, posm/pop availability, key visual and product display to strengthen relationships with distributors and retailers.