Andrew Becks Email & Phone Number

Madrid, Es

Franklin, Tennessee, Us

Oversee the company’s media partnerships, enterprise client relationships, and the company's innovation and strategic business development functions.

Franklin, Tennessee, Us

Function as the managing director for the company's digital performance marketing agency, overseeing everything from campaign planning, strategy, media buying, business development, and beyond for clients in a wide range of industries (media & entertainment, publishing, pharma, financial services/banking, non-profits, and more).Andrew also oversees the company's day-to-day operations, including marketing, product and human resources.

Andrew serves as a member of the board of directors for Box20, LLC, the parent company of TinyWow.com, et al.

Andrew Becks and the team at 301 Digital Media provide the100% volunteer-run MAARC access to best-in-class marketing and media agency services, and consulting to the MAARC board of directors, as MAARC looks to grow awareness of their emerging brand throughout the greater East Tennessee region.

Responsible for digital marketing, audience development, content strategy, and product management. Oversee brand marketing, search engine optimization and marketing (SEM), email newsletter and social media marketing, partnerships, digital analytics, and content on the company’s web properties, including original programming, co-production, partnerships and program acquisitions.PGOA Media's sites include: AmericanProfile.com, Relish.com, SpryLiving.com, SmartyCents.com and DailyParent.com. In addition, we operate RecipeCentral.com, a recipe syndication service.Key Accomplishments:- Oversaw 100%+ increase in non-paid, organic traffic (social, email, SEO, direct and referral visits) through the implementation of multivariate (A/B) testing and content personalization experiments across all marketing channels- Drove ~25% reduction in eCPM for paid marketing (including SEM and off-channel) campaigns through the use of audience segmentation, psychographic targeting and multivariate ad creative testing and optimization- Streamlined content systems and team structure to increase efficiency, reduce costs by approximately 80% and integrate quality assurance processes; optimized content strategies for each brand based on the results of various on-site content personalization and segmentation experiments

Co-founded a digital marketing and technology consulting firm, specializing in CRM solution development and deployment, email marketing, search engine optimization, content strategy and digital marketing strategy for small to mid-size businesses. (Not currently active.)

Developed multi-channel digital marketing strategy to support audience development initiatives, including search engine optimization, off-channel media campaigns and partnerships. Designed, implemented and continually enhanced multivariate tests to support multi-channel marketing efforts including deepening on-site engagement, driving increases in return visits and maximizing off-channel spend by continually-optimizing and testing new marketing content. Functioned as a product management and marketing lead, managing new features and existing product enhancements, especially focused on consumer-facing content and product features, and communicating feature changes and enhancements to various consumer segments. Identified new opportunities for partnerships (with bloggers, content sites, freelance content contributors, and content portals) and technologies to attract and retain new audiences and build SEO-enhancing backlinks.Key Accomplishments:- Nearly doubled total comScore audience size for Food.com from 10 million to 19 million unique visitors (2011-2012); oversaw double-digit comScore UV growth across all SNI other digital properties- Oversaw a 50%+ growth in traffic from search engine optimization and paid media campaign optimization efforts- Drove a 20%+ increase in engagement via email (marketing and newsletter content) through ongoing multivariate testing- Implemented life-cycle management campaigns to reactivate and re-engage abandoned users (10%+ re-engagement of 6+ month disengagement segments)- Developed behavioral-based integrated cross-brand content partnerships, to better leverage users’ demographic and psychographic data for the purposes of driving engagement between the company’s various brands- Implemented third-party content partnerships and behavioral-based content recommendation systems to monetize site exits and drive deeper on-site engagement

Oversaw content and technical strategy and operations for the company’s newsletter and email marketing business unit, with more than 100 newsletters a month across 10 brands to more than 6 million unique recipients. Directed customer acquisition and life-cycle management to maximize audience engagement. Migrated three legacy email systems to a new enterprise email marketing platform. Leveraged first and third-party consumer data via enterprise data and web content management systems to deliver targeted and personalized content to maximize on-site audience engagement. Functioned as an internal agency to support off-channel media (display and SEM) campaigns for the company’s various brands, leveraging DFE, retargeting cookies and various ad tech tools to deepen engagement via multivariate testing and targeting experiments.Key Accomplishments:- Oversaw 60% growth in annual email marketing revenue from ad sales and sponsor revenue and increased engagement through A/B content and subject line testing- Developed a multi-platform ETL tool to integrate web analytics data (Google, SiteCatalyst) with email and ad platform data to allow for more rapid content and creative experiment testing and decision making- Developed and implemented an enterprise data customer relationship management (CRM) product, to allow for the centralized management and analysis of consumer-facing data collection points, and a data normalization effort to consolidate customer data from several disparate systems into a single, unified customer database- Built external revenue-generating partnerships with companies in complementary verticals (ex: food, travel, home and entertainment industries)- Conceived and implemented an enterprise content creation and workflow management system for ingesting, creating and publishing marketing and email creative, HTML assets, etc., allowing for a more streamlined multivariate content testing process among the company’s various consumer-facing systems

Us

Managed the technical development and daily operations of the company’s digital marketing content and consumer data platforms, including email, text messaging, and customer data systems. Oversaw the automation of routine business processes to increase efficiencies/reduce opportunities for user error. Developed content to support multiple digital consumer channels including websites, email, SMS, social network and off-channel media. Provided recommendations on search-engine marketing (SEM), including pay-per-click and display (CPM-based) advertising, and search-engine optimization (SEO). Developed content and related material to support online marketing and communication programs and consumer life-cycle marketing campaigns.Key Accomplishments:- Grew the company’s email database from a few thousand to over 1.2 million subscribers, creating a highly-responsive consumer marketing channel at a very low cost; increased open rates from single digits to 20-30%+- Developed content personalization and targeting solutions, via the design and implementation of a CRM solution, to drive 100%+ increases in email open rates- Created an internal marketing content management solution to support the multiple-version localization complexities of email marketing to support 900+ different restaurant locations- Implemented an SMS-based marketing platform to allow for the collection and use of personalized data and multivariate testing to drive higher levels of consumer engagement and in-restaurant conversions, including multi-channel SMS-to-email campaignsAs a part of a corporate restructuring, my position moved from the marketing organization to the IT group. Responsibilities were expanded to include additional development work, including POS, email/CRM and content systems integration. Worked closely with CIO on several key initiatives. (Various titles during this time include: Manager of Marketing Technology, IT Analyst, et al.)

Us

Designed, developed and implemented the company’s first electronic learning and development content, and worked to facilitate testing and deployment of the content to over 40,000 employees. Responsibilities grew to include product ownership for the company’s training content and learning content management systems, including content strategy and expansion of content offerings to cover restaurant management employees. Created, managed and distributed of all internal communication and related content between the corporate offices and the 900+ restaurant locations. Developed and implemented systems to support A/B testing of learning and development content, leveraging the performance results to continually enhance, test and refine the deliverables. Worked to leverage the learning delivery systems to double as electronic consumer-facing marketing point of purchase mechanisms, leveraging increases in sales and in-restaurant conversions.Other titles during this period: Manager of Training, Manager of Training & Communication, Training Coordinator, et al.

Master Of Science, Leadership/Organizational Management

Bachelor Of Science, Business Administration

Education record