- Lead BHF’s six PR teams to create and deliver integrated communications strategies that raise awareness of heart disease, promote the charity’s life-saving research, inspire fundraising, and influence change on areas including NHS care and medical research funding- Lead BHF’s research communications activities, including the promotion of 70+ research funding and discovery stories a year, and BHF’s presence at global medical research conferences - Lead BHF’s press office and manage… Show more - Lead BHF’s six PR teams to create and deliver integrated communications strategies that raise awareness of heart disease, promote the charity’s life-saving research, inspire fundraising, and influence change on areas including NHS care and medical research funding- Lead BHF’s research communications activities, including the promotion of 70+ research funding and discovery stories a year, and BHF’s presence at global medical research conferences - Lead BHF’s press office and manage charity’s response to reputational issues and crises - Lead chief executive’s thought leadership and social media strategy, and regularly advise BHF’s executive board on external and internal communications strategy and messagingKey achievements: - Research strategy: Created and implemented research communications strategy that led to the BHF doubling the number of stories it issued about its research discoveries, creating virtual press offices at global research conferences, and launching the BHF’s biggest ever research award, the Big Beat Challenge - Policy change: Led the communications team to deliver successful campaigns that have influenced change on issues including making CPR training mandatory in schools, adopting a soft opt-out organ donation system, introducing restrictions on junk food marketing, ensuring heart disease is a priority in the NHS long-term plan, and securing support for charity funded research in the wake of COVID-19- Response to COVID: Coordinated the BHF’s communications response to COVID-19 across internal, external, social, and online channels. This included initiating a campaign to encourage people to call 999 if they suffer heart attack symptoms, and a campaign calling for the restoration of cardiovascular care in the wake of the pandemic Show less

- Led 12-strong team to deliver communications strategy and campaigns that inspired support for BHF’s life-saving research and influenced policy on cardiovascular disease health and care - Managed external and internal research communications, and launched internal ‘Talk Research’ programme to increase staff confidence and knowledge when talking about BHF’s research- Led BHF behaviour change and influencing campaigns including No Smoking Day, Heart Month and the successful campaign to… Show more - Led 12-strong team to deliver communications strategy and campaigns that inspired support for BHF’s life-saving research and influenced policy on cardiovascular disease health and care - Managed external and internal research communications, and launched internal ‘Talk Research’ programme to increase staff confidence and knowledge when talking about BHF’s research- Led BHF behaviour change and influencing campaigns including No Smoking Day, Heart Month and the successful campaign to make CPR training a compulsory part of the national curriculum- Completed six-month secondment as Policy Manager, leading development of key BHF policy positions on medical research, NHS care and tobaccoKey achievements: - Heart disease campaigns: Initiated series of quarterly campaigns to showcase BHF research into different heart conditions, generating 1000+ pieces of coverage and contributing to an increase in public concern about the need to tackle heart disease- Miles Frost Fund: Led the marketing and PR launch of a charitable fund in partnership with the family of the late Sir David Frost. The campaign helped raise £1.5m for genetic testing services across the UK after Sir David’s eldest son, Miles, died of an undiagnosed inherited heart condition- Nation of Lifesavers: Launched BHF’s integrated communications campaign to put CPR training in every school. Campaign contributed to more than 4,000 schools taking up BHF’s Call.Push.Rescue training programme and helped influence the introduction of CPR training onto the secondary school curriculum Show less

Planned and delivered corporate, consumer and B2B campaigns for clients including British Gas, Coca-Cola, O2, GSK, the London Legacy Development Corporation and WaterAid.

Worked in corporate press office managing media requests and delivering corporate PR campaigns. Part of team managing external and internal communications in defence of Kraft’s takeover.

Freelance experience working in regional and local newspapers. Wrote a series of freelance features for the BBC on the current affairs of Pakistan, including the death of Benazir Bhutto.

Managed internal and external communications for one of Pakistan's leading financial services companies. This included carrying out a review of internal brand practices and launching new products such as Pakistan's first online trading platform.

Elected to lead the UK body of the world's largest student and graduate organisation. Grew the graduate exchange programme by 20% and delivered training and conferences for 600 members across 25 universities.