Andrew Buss Email & Phone Number

London, England, United Kingdom

Leading IDC's European research into IT Infrastructure across core to edge to cloud. Based in London, I am responsible for driving IDC's research covering present and future trends impacting servers, storage and networking and IT service delivery. Central to this is understanding how on-premises IT is evolving under the emergence of Open Source, Software-Defined Enterprise, multi-Cloud adoption and Cloud-native development practices, and how this will impact everything from the low level silicon underpinnings and system design, through to the design and integration of the different infrastructure components, up to the platform management and service delivery. I focus on understanding the convergence of different technologies and capabilities and how they need to integrate and work together to deliver efficient, effective and agile IT services from the datacenter or cloud right through to the end user. This involves working with global, multinational and local vendors and enterprises to understand the dynamics of business technology desires and needs, technology purchasing and investment, organizational and operations structures and customer mindsets and disconnects in order to help vendors effectively position and communicate their value and proposition.I am an experienced public speaker, regularly keynoting at many industry conferences and panel sessions, as well as leading or participating in webinars, customer and partner events.Previously at IDC, I was Consulting Director in the European Consulting practice, leading many successful customer projects covering a wide range of outcomes, including custom intelligence and strategic planning such as market sizing and competitive analysis, as well as customer engagement and lead generation with a particular focus on identifying the spread of IT best practice and the associated success factors.

London, United Kingdom

Research director for IDC's European research into Enterprise Infrastructure across core to edge to cloud. Based in London, I am responsible for driving IDC's research covering present and future trends impacting servers, storage and networking and IT service delivery. Central to this is understanding how on-premises IT is evolving under the emergence of Open Source, Software-Defined Enterprise, multi-Cloud adoption and Cloud-native development practices, and how this will impact everything from the low level silicon underpinnings and system design, through to the design and integration of the different infrastructure components, up to the platform management and service delivery. I focus on understanding the convergence of different technologies and capabilities and how they need to integrate and work together to deliver efficient, effective and agile IT services from the datacenter or cloud right through to the end user. This involves working with global, multinational and local vendors and enterprises to understand the dynamics of business technology desires and needs, technology purchasing and investment, organizational and operations structures and customer mindsets and disconnects in order to help vendors effectively position and communicate their value and proposition.I am an experienced public speaker, regularly keynoting at many industry conferences and panel sessions, as well as leading or participating in webinars, customer and partner events.Previously at IDC, I was Consulting Director in the European Consulting practice, leading many successful customer projects covering a wide range of outcomes, including custom intelligence and strategic planning such as market sizing and competitive analysis, as well as customer engagement and lead generation with a particular focus on identifying the spread of IT best practice and the associated success factors.

London, United Kingdom

Andrew is Consulting Director in IDC's Western European Practice Group. Based in London, he is responsible for driving and developing IDC's practice in Datacentre Infrastructure and Client Devices. Andrew also leads the development and delivery of interactive assessment tools. His research and consulting area focuses on understanding the convergence of different technologies and capabilities and how they need to integrate and work together to deliver effective digital transformation and helping companies achieve efficient, effective and agile IT services from the datacenter or cloud right through to the end user or customer. Andrew works with global, multinational and local vendors to understand the dynamics of business technology desires and needs, technology purchasing and investment, organizational and operations structures and customer mindsets and disconnects in order to more effectively position and communicate their value and proposition. He is an experienced public speaker having keynoted at many industry conferences as well as participating regularly in webinars and customer or partner events. Prior to joining IDC, Andrew has over a decade of experience as an industry analyst. Before this, he spent 4 years consulting with a wide variety of businesses implementing IT service management capabilities which provided an in-depth and diverse foundation across the entire spectrum of IT service delivery.

London, United Kingdom

Andrew is consulting manager in IDC's Western European Practice Group. Based in London, he is responsible for driving and developing IDC's practice in datacenter infrastructure and client devices. His research and consulting area focuses on understanding the convergence of different technologies and capabilities and how they need to integrate and work together to deliver efficient, effective and agile IT services from the datacenter or cloud right through to the end user or consumer. Andrew works with global, multinational and local vendors to understand the dynamics of business technology desires and needs, technology purchasing and investment, organizational and operations structures and customer mindsets and disconnects in order to more effectively position and communicate their value and proposition. He is an experienced public speaker having keynoted at many industry conferences as well as participating regularly in webinars and customer or partner events. Prior to joining IDC, Andrew has over a decade of experience as an industry analyst. Before this, he spent 4 years consulting with a wide variety of businesses implementing IT service management capabilities which provided an in-depth and diverse foundation across the entire spectrum of IT service delivery.

Andrew is an expert in IT infrastructure evaluation, selection, deployment, security and management. From datacentre to handheld device, he specialises in understanding how new types of technology can deliver value against the backdrop of typically very complex existing enterprise IT landscapes. If you are a vendor briefing Andrew, no matter how much you believe you have your story straight on migration, co-existence, and other aspects of delivery, his questions are still likely to make you think. From a research and advisory perspective, Andrew’s extensive knowledge of technology and best practice, coupled with clear and objective thinking about real-world practicalities and constraints, underpins many of Freeform Dynamic’s IT practitioner surveys. His work in this area forms a solid foundation for some of the most compelling and insightful research reports that really get under the skin of how emerging technologies fit into the market as a whole. Andrew frequently delivers go-to-market consulting for IT vendors off the back of this research. Another key element here is Andrew’s in-depth knowledge of IT channels and distribution. Whether looked at from a seller or buyer perspective, understanding this piece is critical to making sure the right products and services reach the right customers in the right way. Andrew has been an industry analyst since 2001, holding a variety of senior positions within Canalys before joining Freeform Dynamics in 2010. Prior to this he worked as an IT service management consultant across a number of industries. Current areas of focus: • Dynamic data centre: Unified infrastructure management• Cloud computing: Security, resilience and provider management• Consumerisation: Devices, mobile operating systems and security• Big data: Server and storage technical architecture• Social media: Monitoring, security and compliance

Msc, Management Of Intellectual Property

Bsc, Molecular Biology And Biochemistry

Activities and Societies: St Aidans College Graduated 1997 with First Class Honours Librarian of the Rock Music Society

Chemistry, Maths, Biology, Physics

Matric