Andrew Cioffi 🇬🇮 🇲🇹 🇬🇧 🇧🇷 🇺🇾 🇨🇳🇨🇭 Email & Phone Number

Switzerland

Leverkusen, North Rhine-Westphalia, De

Global Role (Basel)Strategic Marketing Director, Precision Oncology - VITRAKVI and HER2Mutant/EGFR Inhibitor (BAY2927088)HER2Mutant/EGFR Inhibitor (BAY2927088) Key Responsibilities- Lead Pre-launch global and local Launch Readiness activities to ensure a successful global launch- Lead Branding and Promotion activities to develop the brand strategic foundation, brand essence & image- Lead Labelling strategy and activities together with regulatory and other key stakeholders VITRAKVI Key Responsibilities- Commercial representative on the Global Integrated Product Team (IPT) providing leadership and recommendations to maximise both short-term and long-term brand value- Create and execute aligned Global Brand & Customer Plans to ensure successful launches and rapid adoption of VITRAKVI in key markets- Lead launch readiness activities by partnering with must win markets and key growth markets for Precision Medicine product across all solid tumors, including market deep dives, transcreation of materials and being a resource of Global best practices- Work closely with the global biomarker lead and key markets to customize market development strategies to educate on NTRK fusions and establish and operationalize regional testing practicesKey Achievements- Provided local VITRAKVI teams with guidance on how to optimize customer engagement, achieving launch acceleration in US and ensuring full launch preparedness for Japan and China launches- As a Culture Coach, led and facilitated 30 workshops with teams across the organisation to introduce new ways of working at Bayer as part of the transformation initiative

Cambridge, Cambridgeshire, Gb

Oncology Business Unit, Global Role (Cambridge)Global Marketing Director for ENHERTU (trastuzumab deruxtecan, DS-8201), collaboration with Daiichi SankyoResponsibilities:- Ensure successful global launch of first indication (metastatic breast cancer) for ENHERTU- Ensure successful market shaping strategies for upcoming launches - Development and roll-out of Brand Strategy Plan- Development of global brand campaign, messaging platform and brand assets- Working closely with key markets to ensure full launch preparedness- Launching global virtual platforms for Key Opinion Leader and HCP engagement- Leading global patient-centric initiative for the breast cancer community- Managing and coaching the Associate DirectorsKey Achievements- Developed and rolled-out ENHERTU global launch guidance and supporting campaign/assets- Ensured full launch preparedness for accelerated US approval working in collaboration with AZ and Daiichi Sankyo Global and US teams

Switzerland 🇨🇭 , Ch

China and International 7 Areas (Asia Pacific, Middle East, Latin America, Central & East Europe, Africa) Local assignment (China)Responsibilities:- International 7 Areas Launch Leader for Xofluza based in China (influenza treatment, collaboration with Shionogi-Japan)- China launch acceleration and launch preparation activities for Xofluza (biggest market, representing 50% of global sales)- Supporting all new product launches in China (Perjeta and Avastin)- Supporting China Biosimilar Action Team initiativesKey Achievements- As a member of a Design Team working on the Roche re-structure, successfully provided recommendations to the Pharma International Leadership Team on the new operating model - Successfully launched XOFLUZA across the International 7 Areas, forming a community for early launch markets- Ensured acceleration and full launch preparedness in China through leading the local cross-functional China team

Switzerland 🇨🇭 , Ch

Breast Cancer Franchise (Herceptin, Perjeta, Kadcyla, Avastin, Taselisib)Regional Leader (Latin America)Responsibilities- Leading and coordinating the management of the Breast Cancer portfolio in LATAM- Supporting affiliate teams with their Marketing and Business Plan development and execution- Ensuring correct implementation of global initiatives and strategies- Developing regional projects related to the countries´ needs and gaps- Providing market insights and expertise to the Regional Leadership Team to help set growth strategies, provide adequate solutions and build up strategic business relationships needed to optimize resultsAchievements- Managed a portfolio of 4 Breast Cancer products with sales in excess of CHF 600 million and exceptional performance (3 years in a row exceeding financial targets), leading a team of 40 people

Switzerland 🇨🇭 , Ch

HER2 Franchise (Herceptin, Perjeta, Kadcyla)Regional Leader (Latin America)Responsibilities- Leading and coordinating the management of the HER2 portfolio in LATAM- Supporting affiliate teams with their Marketing and Business Plan development and execution- Ensuring correct implementation of global initiatives and strategies- Developing regional projects related to the countries´ needs and gaps- Providing market insights and expertise to the Regional Leadership Team to help set growth strategies, provide adequate solutions and build up strategic business relationships needed to optimize results

Switzerland 🇨🇭 , Ch

Roche Pharma, Regional Role (Latin America)Responsibilities- Leading and implementing a new strategic account management initiative for the LATAM regionAchievements- Defined KAM solution for LATAM and achieved endorsement on implementation strategy and plan of action.- Led a shift in mindset from a product-centric to a customer-centric approach in LATAM, through the implementation of a new Key Account Management process, leading a cross-functional team of 200 people across 10 different affiliates

Switzerland 🇨🇭 , Ch

PERJETA (Pertuzumab, HER-2 targeted therapy), Global Role (Basel)Responsibilities:- Developing/Executing PERJETA global marketing strategy and plans (with a focus on US, Top5 EU & other key markets), including launch plans, product positioning, access solutions, medical marketing and publications- Gathering, refining, analysing and delivering customer requirements across markets- Aligning global marketing strategies, plans and activities with affiliates- Ensuring commercial readiness, successful launch and post-launch stability- Rolling out global branding, developing campaigns and driving implementationAchievements:- Ensured that key markets were ready for launch by leading the Launch Readiness Process within the business team and working in close collaboration with the Regional Launch Leads and Affiliate Business teams- Led the planning activities and organisation of HER2 Innovations – a landmark external launch event for the Roche HER2 franchise in 2013, with 1000 attendees from 60 countries attending a very successful 2-day programme that featured PERJETA and Herceptin SC launches- Led an innovative access initiative for PERJETA (Combo Pack) working with a cross-functional team to ensure that an appropriate business, legal, regulatory and pricing assessment is carried out in a total of 45 markets- Implemented a successful internal excitement initiative (LINKS) to drive launch momentum, share best-practice and recognise successes across the globe

Switzerland 🇨🇭 , Ch

Avastin Franchise, Global Role (Basel)Resposibilities- Leading the Avastin analytics team (5 global analysts), coordinating and aligning key initiatives- Ensuring consistency in analytics across different teams (Avastin Pan-Tumour, Avastin CRC, Avastin BC, Avastin NSCLC, Avastin OC, Avastin GBM)- Leading the forecasting process for the Avastin Franchise, ensuring buy-in from key stakeholders and alignment of patient flows and assumptions with the key affiliatesAchievements- Successfully implemented several solutions to eliminate duplication between the oncology global and local chart audit and perception tracking studies

Switzerland 🇨🇭 , Ch

Oncology Lung, Global Role (Basel)- Leading the Oncology Lung analytics team, coordinating and aligning key initiatives- Ensuring consistency in analytics across different teams (Avastin Lung and Tarceva teams)- Managing and coaching International Business Analyst (IBA) for Tarceva- Coordinating global business analysis activities and serving as a resource for the key affiliates, including aligning local and global market research activities- Proposing and conducting agreed global market research studies to enhance market knowledge and test hypothesis- Leading the forecasting process, ensuring buy-in from key stakeholders and alignment of patient flows and assumptions with the key affiliates

Switzerland 🇨🇭 , Ch

Hepatitis Franchise, Global Role (Basel)- Leading the Hepatitis analytics team, coordinating and aligning key initiatives- Ensuring consistency in analytics across different teams (Pegasys Hepatitis C, Pegasys Hepatitis B, Antivirals)- Managing and coaching new International Business Analysts (IBAs) and Associate IBAs- Coordinating global business analysis activities and serving as a resource for the key affiliates, including aligning local and global market research activities- Proposing and conducting agreed global market research studies to enhance market knowledge and test hypothesis- Leading the forecasting process, ensuring buy-in from key stakeholders and alignment of patient flows and assumptions with the key affiliates

Indianapolis, Indiana, Us

CNS Franchise, Local Role (UK)Responsibilities:- Identification of the most appropriate research methodologies for specific business problems- Selection and project management of market research agencies through the research process- Preparation, analysis and interpretation of information from primary research and secondary data to provide insight that has driven business decisions- Provision of objective and independent recommendations to the marketing team- Forecasting support to the marketing team- Supervision of analysts working in MR DepartmentAchievements:- Won Lilly 2005 Global Market Research Award for Best Marketing Mix Insight- Managed Zyprexa research (strategic brand for Lilly and third-largest pharmaceutical brand worldwide at the time)

New York, New York, Us

Hospital Division, Local Assignment (UK)

Frankfurt Am Main, De

Merz Product Range, Local Role (Malta)Responsibilities:- Formulation of a three-year strategic plan- Collection and analysis of market information before each product launch- Development and implementation of marketing plans for the whole product range- Detailing products with the local medical community- Planning of launch events for doctors and pharmacists- Advertising on local media and internet sitesAchievements:- Successfully launched 15 Merz products in the space of 30 months, exceeding sales targets every year- Successfully launched and marketed a new treatment for dementia (Akatinol Memantine)- Established the Merz brand name with the Maltese medical profession through a trustful relationship with the local medical community

Cim Postgraduate Diploma, Marketing

Mba, Marketing

Bachelor Of Pharmacy (Hons.), Pharmacy