Andrew Consky Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Joined the Sales Insights leadership team following the Verizon acquisition of Yahoo in 2017, reporting to the Sr. Director based in NYC.- Spearheaded insights to support 15+ AEs and the RYOT Studio content team- Collaborated with Insights team on planning initiatives that included budget allocation, goal setting, and strategic account prioritization- Developed research collateral to position Verizon Media in market using 3rd party data and custom research (i.e. Automotive path to purchase study)- Leveraged 1st party data to uncover unique insights, resulting in deeper client conversations

Toronto, Canada Area

Joined the Canadian leadership team to drive consumer research and analytics for 50+ global media and tech brands (i.e. AOL, HuffPost, TechCrunch, Autoblog, MSN, Outlook, Xbox). - Established research and insights team to support sales, marketing and content - Analyzed internal data and market trends to inform the strategic direction for the Canadian business, including the first international launch of HuffPost- Executed qualitative and quantitative research that shaped the video content strategy and provided justification for a multi-million dollar studio build- Led consumer research studies to bring unique insights on digital behaviour and trends to the industry, establishing AOL as a Canadian digital thought leader- Oversaw ad effectiveness measurement for clients, proving ROI for digital display, premium ad formats and branded content (i.e. created framework to measure brand lift for AOL Originals’ video series sponsorships which resulted in +40% revenue increase for season two)

Toronto, Canada Area

(Formerly Canwest Digital Media prior to Aug 2010)Hired team of sales research and web data analysts to support digital product, editorial, and sales for Canadian publisher (i.e. canada.com, driving.ca, dose.ca, working.com, globaltv.com, nationalpost.com, local online newspapers).- Consulted with senior leadership to assess business goals and KPIs, resulting in streamlined web metrics reporting for the digital newspapers- Launched iPerceptions ‘Voice of Customer’ surveys to establish satisfaction benchmarks and deliver real-time feedback to product and editorial teams- Supervised the audit and technical implementation of Omniture analytics code across 80+ websites within the canada.com network- Coordinated market research and traffic analysis for website redesigns and new product launches (i.e. launch of local newspaper iPad apps)- Managed the comScore Media Metrix vendor relationship, which included creating the Postmedia brand reporting structure for syndicated measurement

Toronto, Canada Area

Managed online sales research and web analytics for television, newspaper and digital-only properties, within the Canwest integrated media research team.- Involved in building out a 4,000 member online panel with Vision Critical to conduct primary research for Global News and National Post - Collaborated with web developer to improve the user experience for pre/post advertiser surveys- Participated in strategic planning sessions to offer perspective on industry trends and traffic patterns, supporting product launches and site redesigns- Conducted research training sessions for national and local, print and television sales teams

Toronto, Canada Area

Hired to lead research and marketing for Global Television New Media, a new division responsible for globaltv.com local breaking news websites. - Developed research collateral and presentations for sales team to support advertising opportunities on globaltv.com- Participated in agency/client road shows, establishing business relationships - Partnered with business consultant to create and execute the brand marketing and communication plan, including the Western Canada launch campaign

Toronto, Canada Area

Managed syndicated audience research and radio ratings data for Toronto radio stations (News/Talk and Hot Adult Contemporary formats). - Analyzed radio ratings data and distributed reports to sales and programming- Investigated performance of competing radio station’s shows and dayparts - Created one-sheets and presentations to leverage sales opportunities and market the radio station audiences to local and national advertisers

Toronto, Canada Area

Executed research projects for Operations Manager to inform and guide Fan 590 station programming. - Built and established the “Fan Advisory Panel” – monthly in-house focus groups with sports radio listeners - Conducted primary research with Fan 590 listeners and prepared reports- Summarized BBM diary comments and mapped listeners based on FSA codes

Toronto, Canada Area

(Formerly Ryerson) Bachelor Of Applied Arts, Radio & Television Arts

Continuing Education Courses in Marketing - Level 1 & 2 (1993)

Data Analytics Course

10-week intensive hands-on course that covered data analysis, databases and data communication using Excel, SQL and Tableau. Final project.

Education record