Hello, welcome to my LinkedIn profile. I'm delighted to share a bit about myself and my professional journey with you. With over 15 years of hands-on experience in Customer Relationship Management (CRM) technology, I have honed my skills as a strategic leader and problem solver. My journey began with Foster’s Group Limited, where I managed IT processes and systems for the national customer contact centre, ensuring seamless operations during peak service periods. Building on this foundation, I transitioned to Treasury Wine Estates, where I led a team in designing and executing a comprehensive CRM strategy, including the implementation of Salesforce Sales Cloud. This involved assessing hardware and software requirements, evaluating vendors and presenting strategic proposals to top executives, resulting in increased efficiency and productivity.My tenure at Crown Resorts Ltd marked a pivotal point in my career, as I assumed roles of increasing responsibility, culminating in Group Head of Customer Systems. Here, I directed the day-to-day operations and strategic utilisation of the Salesforce platform, overseeing its transformation into a dynamic marketing automation powerhouse. Leveraging Salesforce Marketing Cloud and Social Studio, I empowered Crown Resorts to deliver personalised customer experiences and drive multi-channel digital marketing initiatives.Beyond my technical expertise, I excel in stakeholder engagement, change management and cross-functional collaboration. My ability to align CRM strategies with organisational goals has earned me recognition for successful project delivery and operational excellence. As I embark on my LinkedIn journey, I am excited to connect with professionals who share a similar passion for innovation, strategic thinking and business growth. Feel free to reach out to me to discuss potential collaborations, exchange ideas, or explore opportunities to drive success together. Let's connect and chart a course for future success!