Andrew Cross Email and Phone Number
Andrew Cross work email
- Valid
Andrew Cross personal email
I am a proven Sales and Marketing Director with a demonstrable track record of delivering profitable sales growth ahead of budget for brands such as Magners, Carlsberg, San Miguel, WKD, Shloer, Bottlegreen, Newcastle Brown Ale, Scrumpy Jack, Symonds, Purity, Dunkerton’s, Curious Beer, Wild Beer and now Hawkstone.Recognised for my ability to build market leading innovation from idea to in-market as well as defining and executing complex brand turnaround strategies, including the hugely successful £7m global re-positioning and brand campaign for Magners.Known as a dynamic and results driven leader, I have significant expertise in shaping and leading large-scale brand transformation in global FTSE organisations and SMEs, in parallel to reorganising and building high performing multi-disciplined teams.I am constantly striving to develop and make a real difference to the companies I work for and enjoy my reputation among colleagues and clients as a visionary marketeer and inspirational leader.Some of my proudest career achievements include:• Spearheaded a new global £7m marketing campaign for Magners, delivering sales growth of 7.6% to £46.3m.• Launched Symonds Founders Reserve from idea to in-market, leading the brand to the UK’s fastest growing cider.• Winner of best brand activation under £1m at the IPM Awards, for Scrumpy Jack’s Scrumpyshire campaign.• Built and led a high-performing sales team at Purity Brewery that delivered sales growth of +34% to £10.6m in less than 2 years leading to a successful private equity purchase.• Inspired a new brand positioning and sales strategy for Dunkertons Cider that delivered sales growth of +70% in 12 months. As a consultant and NED, I have successfully launched and transformed a number of disruptor brands, which has been highly rewarding. However, I believe I have the greatest impact working on SLTs within exciting organisations that match my winning mentality.-------------------------------------------------------------------------------------------------------------------Leadership • Brand Positioning • Commercial Thinking • Marketing Strategy • Digital Marketing • Marketing Mix • Communication • Brand Development • Stakeholder Management • Influencing • Sales Leadership • Sales Strategy • Brand Director • Brand Marketing Director • P&L Management • Fast Moving Consumers Goods (FMCG) • Drinks • Entrepreneurial
-
Sales DirectorHawkstone Feb 2024 - PresentBourton On The Water, England, United Kingdom
-
The Challenger Drinks Co DirectorThe Challenger Drinks Co Ltd. Jul 2020 - PresentCheltenham, England, United KingdomChallenger Drinks is a disruptor marketing & sales agency, that works with progressive founders of start up and scale up drinks brands, to maximise their potential and realise their ambitions. As a small consultancy my role was two fold; to acquire and deliver impactful projects and to run the business day to day.• Delivered a successful new brand positioning, packaging re-brand and digital marketing strategy for Bedlam Brewery, which led to them offering me a role as a Non-Executive Director. • Working with design agencies, I led the re-brand and new product development for Pulpt Cider, leading to a new listing in over 800 Tesco stores and more than tripling Pulpt’s turnover. • Developed and implemented a new sales and marketing strategy for Napton Cider that secured new listings with Co-Op, Ocado and Waitrose, growing sales by +200% in 12 months. • Provided regular progress and performance reports to maintain client expectations. • Retained all clients on a permanent basis after impressing during initial short-term contracts. -
Non Executive DirectorThe Swim Group Oct 2022 - Dec 2023Cheltenham, England, United KingdomThe Swim Group is a collection of businesses, including an ecommerce store, linked to the growing outdoor swimming market, often referred to as Blue Health.Approached to join the business as NED with the task of developing a commercial strategy to deliver the groups vision and growth ambitions. Following a workshop with key stakeholders, I developed and delivered a strategic roadmap including a new positioning, new structure, new marketing strategy and new sales strategy (including quick wins) all supported with detailed financials and P&L. The business is currently implementing this roadmap and has seen 20% growth in the first 6 months.
-
Non Executive DirectorBedlam Brewery Limited Aug 2022 - Aug 2023Approached to support the business with their digital strategy due to declining ecommerce sales post pandemic. Following a full review of the business, I held a full days workshop with the board to redefine their positioning and marketing strategy. This became the foundation for all future activation including a new website, packaging re-brand, NPD, trade activation and digital comms including email, paid media and social media engagement. The board were so impressed they asked me to join the board as Marketing NED. -
Marketing & Sales DirectorDunkertons Organic Cider Co Mar 2019 - Jun 2020Cheltenham, Gloucestershire, United KingdomA full board level appointment leading the commercial strategy of a 40 year old cider business targeted with delivering 50% growth and a turnover of £1m.• Delivered sales growth of +70% to £1.2m within 12 months on a £50k marketing budget.• Using category insight, I strategically repositioned Dunkertons as a premium brand with a new brand identity, packaging and innovation, tailored to a new target audience. • Spread brand awareness and engagement through a new omni-channel digital strategy. • Implemented a successful new sales plan, including new pricing strategy, channel strategy and product strategy leading to a new listing in over 400 Sainsbury’s stores.• Identified areas of improvement within processes, personnel, and structure; implementing subsequent procedural changes after discussion with key stakeholders.
-
Marketing & Sales DirectorPurity Brewing Co Jun 2016 - Feb 2019Great Alne, Warwickshire, United KingdomA full board level appointment leading the commercial strategy for a high growth, fast paced SME craft brewery targeted with delivering annual turnover of £10m in 2 years.• Full P&L responsibility and managing a £500k marketing budget, I led a team of 13 including 7 field sales managers, 3 telesales executives and 3 marketeers.• Achieved sales growth of £2.7m (+34%) to £10.6m pa in less than two years; £0.8m ahead of budget, in a fast paced and highly competitive craft beer market.• Spearheaded the rebranding of the core portfolio and launch of NPD which contributed over 25% to sales growth.• Delivered the company’s first media campaign through social media, PR, radio and outdoor advertising.• Negotiated all sponsorship contracts and activation including Aston Villa FC, Wasps Rugby and Coventry Rugby.• Directly managed all National Accounts including M&B, Heineken, Tesco and Sainsbury’s.• Negotiated new terms and JBP’s with National Accounts, delivering sales growth of £1.8m (+43%) to £6m pa; £0.5m ahead of budget.• Provided continuous progress reports and performance updates for monthly board meetings. -
Brand DirectorC&C Group Oct 2012 - Jun 2016RemoteAppointed by C&C Group PLC to lead the global brand strategy for the £100m Magners cider brand and return the brand to growth following a period of decline.• Led a team of three marketeers and a £7m marketing budget for the global Magners brand.• Worked closely with category and consumer insight teams to strategically reposition and rebrand Magners to appeal to a new target audience and steal share from competitors.• Spearheaded a team of agencies to create and execute a global brand campaign to drive awareness and engagement across TV, radio, digital, PR, outdoor & sponsorship, including Rangers & Celtic FC.• The brand campaign led to Magners becoming the 2nd most spontaneously recalled and preferred cider brand in the UK.• Following the campaign, Magners global sales increased by 7.6% to £46.3m, with market share up 3.6%.• Developed strong relationships with senior stakeholders and clients across all levels of business and international markets; collaborating continuously to heighten global business opportunities.• Systematically analysed performance, providing regular progress reports to the board.
-
Senior Brand ManagerWells & Young'S Sep 2011 - Sep 2012Bedford, England, United KingdomJoined Wells & Young’s on a 12 month contract to lead the brand strategy for McEwan’s and Younger’s ales when they purchased the brands from Heineken for £20m in October 2011. • Leading an annual marketing budget of £700k I created, implemented and delivered a five year strategic plan for McEwan’s to deliver an incremental £3m NSV.• Through delivery of new business, value engineering, NPD and new ATL media I led the McEwan’s brand to No.1 premium draught ale in Scotland up 20% MAT to Sept 2012 vs -3% the previous year. -
Marketing ManagerJygsaw Brands Ltd Oct 2009 - Oct 2011Headhunted to join Jygsaw Brands, a Joint Venture with Heineken UK, targeted with leading the marketing strategy to transform their heritage portfolio from double digit decline into growth.• Managed a £2.6m marketing budget to re-engage the brands with their target audience through the development, implementation and delivery of consumer campaigns including TV, digital, print, PR and NPD.• Led the development and delivery of strategic ATL and BTL marketing activation including TV, print, digital, packaging redesigns and on-pack promotions to deliver sales targets for the Newcastle Brown Ale, Scrumpy Jack, Woodpecker and McEwan’s brands. • Led the hugely successful NPD launch of Symonds Founder’s Reserve which was the fastest growing premium cider in the market, +570% YoY and winner of a 2011 Design & Packaging Award.• In under three years I grew EBITDA by £2m to £17m, 23% ahead of budget. -
Commerical ManagerShs Sales & Marketing (Gb) Oct 2008 - Oct 2009Cheltenham -
Customer Marketing ManagerShs Sales & Marketing (Gb) Sep 2007 - Sep 2008Cheltenham, England, United Kingdom
-
Customer Marketing ManagerCarlsberg Group 2005 - 2007Northampton, England, United Kingdom -
Brand Activation ExecutiveCarlsberg Group 2003 - 2005Northampton, England, United Kingdom
Andrew Cross Skills
Andrew Cross Education Details
-
Management Science -
Cleeve School, ChetenhamA-Levels: Business Studies (A), Design & Technology (B), Maths (C)
Frequently Asked Questions about Andrew Cross
What company does Andrew Cross work for?
Andrew Cross works for Hawkstone
What is Andrew Cross's role at the current company?
Andrew Cross's current role is Sales & Marketing Director I Hawkstone Brewery I Growth & Marketing Specialist.
What is Andrew Cross's email address?
Andrew Cross's email address is an****@****s.co.uk
What schools did Andrew Cross attend?
Andrew Cross attended Loughborough University, Loughborough University, Loughborough University, Cleeve School, Chetenham.
What skills is Andrew Cross known for?
Andrew Cross has skills like Fmcg, Customer Insight, Account Management.
Not the Andrew Cross you were looking for?
-
Andrew Cross
Princes Risborough -
Andrew Cross
Milton Keynes2googlemail.com, integralp.com -
Andrew Cross
United Kingdom1rbs.com -
Andrew Cross
West Sussex -
Andrew Cross
United Kingdom1somerville.co.uk
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial